Aisha Al-Din

Aisha Al-Din

SEO Strategist

  • Technical SEO
  • International SEO
  • Keyword Analysis

About

Over 9 years of experience in search engine optimization and technical SEO. Has worked on international projects.

24 articles

Articles

WordPress Categories vs Tags: Proper Use For SEO Digital Marketing
October 10, 2025

WordPress Categories vs Tags: Proper Use For SEO

When organizing your content on your WordPress site, making the right choice between categories and tags is critical for SEO success. This blog post provides basic information about WordPress categories, clearly explaining the role of tags and the differences between them. While practical tips on using categories and t

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AdMob and Website Ads: Revenue Models Digital Marketing
September 21, 2025

AdMob and Website Ads: Revenue Models

This blog post takes a detailed look at AdMob and website advertising revenue models. Starting with AdMob s fundamentals in web advertising, it explores how revenue models work and how to gain a competitive advantage. It examines targeting strategies, successful ad examples, and ways to analyze ad performance. It also

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Strategies to Reduce Cart Abandonment Rate Digital Marketing
August 31, 2025

Strategies to Reduce Cart Abandonment Rate

Cart abandonment, a critical metric in e-commerce, refers to situations where potential customers add products to their cart but leave the site without completing the purchase. High cart abandonment rates lead to lost sales and decreased profitability. In this blog post, we examine the causes and effects of cart abando

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How to Read and Improve Social Media Analytics Digital Marketing
June 26, 2025

How to Read and Improve Social Media Analytics

This blog post highlights the importance of social media analytics in creating and developing an effective social media strategy. It provides a detailed examination of the steps necessary for successful strategies, along with available analytics tools and features. It covers topics such as target audience analysis, seg

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Conversion-Focused Tips for Mobile UX Design Digital Marketing
April 2, 2025

Conversion-Focused Tips for Mobile UX Design

Mobile UX design plays a critical role in increasing conversions by directly affecting the user experience in today’s mobile-first world. This blog post examines in detail what conversion-focused design is, the basic elements of a successful mobile UX design, and ways to increase user engagement. It offers practical ti

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Setting and Tracking KPIs in Digital Marketing Digital Marketing
March 18, 2025

Setting and Tracking KPIs in Digital Marketing

This blog post discusses in detail the processes of setting and tracking KPIs (Key Performance Indicators), which are critical to achieving success in digital marketing. Starting with the basic principles of digital marketing, it explains what KPIs are and why they are important. Then, it focuses on what should be cons

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100 Terms to Know in Digital Marketing Digital Marketing
March 16, 2025

100 Terms to Know in Digital Marketing

This blog post, prepared for those who want to step into the world of digital marketing, covers 100 terms that need to be known. It touches on many topics, from the advantages of digital marketing to how to do keyword research, from future trends to creating a successful social media strategy. The importance of SEO and

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Conversion Tracking: The Right Setup on Your Website Digital Marketing
March 14, 2025

Conversion Tracking: The Right Setup on Your Website

This blog post explains in detail the importance of setting up proper conversion tracking on your website and how to do it. Starting with the question of what conversion tracking is and why it's important, it looks at the steps required to set it up, a comparison of different tools, and ROI calculation methods. It also

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The Scientific Method to Increase Sales with A/B Tests Digital Marketing
March 13, 2025

The Scientific Method to Increase Sales with A/B Tests

A/B testing, the scientific way to increase sales, allows you to optimize your marketing strategies. This blog post explains in detail what A/B testing is, how it works, and why it is important for increasing sales. It presents the things to consider when conducting A/B tests, the best tools, and successful examples. I

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Podcast Marketing: Connecting with Audio Content Digital Marketing
March 13, 2025

Podcast Marketing: Connecting with Audio Content

Podcast marketing is a powerful tool for brands to connect with their audiences through audio content. In this blog post, we’ll explore what podcast marketing is, its benefits, and the steps to creating an effective podcast strategy. We’ll cover important topics like determining your target audience, creating engaging

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Creating Personas: Defining Ideal Customer Profiles Digital Marketing
March 10, 2025

Creating Personas: Defining Ideal Customer Profiles

This blog post covers the critically important topic of Persona Creation for a successful marketing strategy. Starting with the question of Persona Creation: What is it and why is it important?, the importance of knowing the target audience, persona creation steps, customer surveys and the role of competitive analysis

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