Jonathan Kraemer

Jonathan Kraemer

Senior Data Analyst

  • Data Analysis
  • Campaign Optimization
  • PPC

About

Has been working in digital analytics and marketing optimization for 12 years. Expert in developing data-driven strategies.

20 articles

Articles

Google Search Console Sitemap Submission and Indexing Digital Marketing
October 16, 2025

Google Search Console Sitemap Submission and Indexing

This blog post focuses on the sitemap submission and indexing processes in Google Search Console to improve your Google Search performance. It begins by explaining what Google Search Console is and explains the critical importance of a sitemap in SEO. It then details the steps involved in submitting a sitemap through G

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Google PageRank Algorithm and SEO Strategies Digital Marketing
October 1, 2025

Google PageRank Algorithm and SEO Strategies

This blog post comprehensively covers the Google PageRank algorithm, the cornerstone of search engine optimization (SEO), and SEO strategies. Starting with the basics of the Google PageRank algorithm, it explains why SEO is important, the role of PageRank in search engine optimization, and highlights the importance of

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Drupal Commerce vs Ubercart: E-Commerce Solutions Digital Marketing
September 27, 2025

Drupal Commerce vs Ubercart: E-Commerce Solutions

This blog post compares Drupal Commerce and Ubercart, two standout e-commerce solutions. It takes a detailed look at what Drupal Commerce is, the advantages it offers, and the features of Ubercart. While weighing the pros and cons of both platforms, it also covers steps for identifying your target audience and key cons

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Mautic: Self-Hosted Marketing Automation Platform Digital Marketing
September 20, 2025

Mautic: Self-Hosted Marketing Automation Platform

Mautic: A self-hosted marketing automation platform, Mautic offers businesses the freedom to manage their marketing strategies within their own infrastructure. This blog post delves into the benefits of Mautic, how to identify your target audience, and the technical requirements for a self-hosted setup. It also shares

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Technical SEO: How to Optimize Websites for Speed? Digital Marketing
September 13, 2025

Technical SEO: How to Optimize Websites for Speed?

This blog post focuses on website speed optimization, a critical component of technical SEO. It answers the question of what technical SEO is, explains the fundamentals of website optimization, and the importance of speed optimization. It distinguishes between static and dynamic data and introduces tools used to measur

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Email Marketing Automation: Drip Campaigns Digital Marketing
September 8, 2025

Email Marketing Automation: Drip Campaigns

Email marketing automation, particularly with drip campaigns, has become an essential part of modern marketing. This blog post examines the fundamentals of email marketing automation and the stages of drip campaigns in detail. The advantages and potential drawbacks of drip campaigns are evaluated, and practical tips fo

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Social Media Marketing Strategy: For Beginners Digital Marketing
August 25, 2025

Social Media Marketing Strategy: For Beginners

We offer a comprehensive guide to social media marketing for beginners. In this blog post, we ll delve into the basics of social media marketing, why it s so important, and the steps involved in determining your target audience. We ll then provide guidance on choosing different types of social media content and the rig

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Social Commerce: A Guide to Selling on Social Media Digital Marketing
June 19, 2025

Social Commerce: A Guide to Selling on Social Media

Social commerce is a method of selling products and services through social media platforms, and it s a crucial tool for businesses today. This guide delves into what social commerce is, the role of different platforms, and effective strategies. It offers ways to achieve success in social commerce through identifying a

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Ideal Posting Frequency and Timing for Social Media Digital Marketing
June 18, 2025

Ideal Posting Frequency and Timing for Social Media

Ideal posting frequency and timing are critical to the success of your social media strategy. This blog post delves into why social media posting frequency is important, the best posting times, and the steps to determining optimal frequency. It covers topics such as the factors that influence posting frequency, strateg

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Mobile Optimization in Email Marketing Digital Marketing
April 11, 2025

Mobile Optimization in Email Marketing

Mobile optimization in email marketing is of vital importance in today’s mobile-focused world. In our blog post, we examine in detail what mobile optimization in email marketing means, why it is becoming increasingly important, and how email content can be adapted for mobile devices. We touch on topics such as what to

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Mobile-First Indexing: Understanding Google's Approach Digital Marketing
April 10, 2025

Mobile-First Indexing: Understanding Google's Approach

This blog post takes a detailed look at Google’s mobile-first indexing approach. Starting with the basics of web indexing, it explains the importance and uses of mobile-first indexing. It evaluates why mobile-first indexing is necessary, how it has evolved with developing technologies, and its effects on SEO strategies

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How to Make Data-Driven Marketing Decisions Digital Marketing
March 13, 2025

How to Make Data-Driven Marketing Decisions

This blog post explains how to make data-driven decisions to optimize your marketing strategies. It begins by defining what data-driven marketing is and offers tips on setting achievable goals. It examines different data analysis methods, the importance of audience analysis, effective data collection strategies, and ba

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Mobile E-commerce Optimization: M-Commerce Trends Digital Marketing
March 12, 2025

Mobile E-commerce Optimization: M-Commerce Trends

Mobile e-commerce has become an important part of e-commerce today. This blog post examines the definition, importance and evolution of mobile e-commerce from past to present. While 5 strategies are presented to increase user experience, mobile e-commerce statistics and current trends are also evaluated. Ways to build

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Interactive Content: How to Increase User Engagement Digital Marketing
March 9, 2025

Interactive Content: How to Increase User Engagement

The blog post delves into the concept of interactive content. It answers the question of what is interactive content, explains in detail why it should be used, areas of use and creation steps. It highlights points to consider, and offers successful examples and design tips. It also discusses the positive effects of int

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Conversion Rate Optimization (CRO): Basic Principles Digital Marketing
March 8, 2025

Conversion Rate Optimization (CRO): Basic Principles

Conversion Rate Optimization (CRO) is vital to increasing the conversion rate of visitors to your website. In our blog post, we examine effective CRO strategies, the importance of targeting, and the impact of web design, starting with the question of what is Conversion Rate. We explain how you can increase your convers

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