This blog post examines what augmented reality (AR) marketing is and how brands can use this technology. It covers a wide range of information, from the basic concepts of AR to its place in marketing, from effective strategies to successful campaign examples. The post also covers the challenges of using AR, the technological infrastructure required, creating an interactive customer experience, the content development process, metrics to follow, and tips for success. With this guide, brands can increase customer engagement and gain a competitive advantage by integrating augmented reality technology into their marketing strategies. What is Augmented Reality? Basic Concepts Augmented Reality (AR) is an interactive experience that enriches our real-world environment with computer-generated sensory input. With this technology, smartphones, tablets...