Heatmaps are a critical tool for understanding user behavior. This blog post delves into what heatmaps are, why they're important, and their various uses. It explains how heatmaps work, how they relate to user behavior, and their advantages and disadvantages. It also covers the key elements of good heatmap design, along with the tools and software used. It also explains how to interpret the results and use them to understand your target audience. Finally, it offers strategies for taking action using the insights gained from heatmaps, providing guidance on website optimization and improving the user experience.

What Are Heat Maps and Why Are They Important?

Heat mapsThey are powerful analytics tools that visually represent user interactions across websites and apps. Using color coding, they help us understand where users spend most of their time, which areas they click on, and which areas they focus on. This visualization method plays a critical role in understanding user behavior by making complex data sets easily interpretable.

The importance of heatmaps lies in their potential to improve user experience (UX). By identifying the areas of your website or app where users engage most, you can further develop and optimize these areas. You can also identify areas users overlook or don't engage with, allowing you to make necessary adjustments to these areas and provide a better user experience.

Benefits of Heat Maps
• It makes it easier to visually understand user behavior.
• It allows you to identify problem areas on the website or application.
• It helps make data-driven decisions to improve user experience (UX).
• Provides optimization opportunities to increase conversion rates.
• Increases the effectiveness of A/B tests.
• Provides valuable information to improve marketing strategies.

The table below outlines the different types of heatmaps and the types of data they provide. This can help you decide which type of heatmap best suits your needs.

Heatmap Type	Measured Data	Areas of Use
Click Maps	Points where users click	Button optimization, link placement
Motion Maps	Users' mouse movements	Page layout analysis, attracting user attention
Scroll Maps	How far down the page users scroll	Content placement, visibility of important information
Attention Maps	Which parts of the page users look at	Visual hierarchy, design optimization

heat mapsIt's an essential tool for understanding user behavior and optimizing your website or app. By making data-driven decisions, you can improve the user experience, increase conversion rates, and make your marketing strategies more effective.

Heat Maps Usage Areas and Applications

Heat mapsis a powerful tool for visualizing and analyzing user behavior. These tools can be used across a variety of platforms, from websites to mobile apps, and provide businesses with valuable insights into how users interact with their products or services. This insight allows them to improve the user experience (UX), increase conversion rates, and optimize marketing strategies.

Heat mapsIt can track not only click data but also mouse movements, scrolling behavior, and even attention spans. This comprehensive dataset provides a deep understanding of what users do on a web page or in an app. This insight helps designers and marketers make more informed decisions.

Businesses, heat maps Using this information, users can identify which parts of their website or app are receiving the most attention, which areas are being overlooked, and where users struggle. This information can be used to improve website design, develop content strategies, and optimize user flow. For example, an e-commerce site might use the keywords on its product pages. heat maps By examining the product features, you can determine which product features attract more attention and which information needs to be made more prominent.

Areas of Use
• Website user experience optimization
• Increasing e-commerce conversion rates
• Mobile application user interface (UI) development
• Measuring marketing campaign effectiveness
• Analyze content performance
• Interpreting A/B test results

Heat maps Its use cases are quite broad and can provide valuable insights for businesses across a wide range of industries. Here are some of the key use cases and applications:

Area of Use	Explanation	Sample Application
Website Optimization	Improving website design and content based on user behavior.	The placement of form fields on a landing page heat maps Increasing conversion rates by analyzing with.
E-Commerce	Increase sales by optimizing product pages and checkout processes.	Identify which areas on product detail pages are clicked the most and edit product descriptions and images accordingly.
Mobile Application Development	Making the application interface the most natural way for users to interact.	Facilitating user flow by analyzing the frequency of use of buttons and menus within the application.
Marketing Campaigns	Measuring and improving the effectiveness of marketing materials and advertising.	Optimizing ad messages and images by determining which elements on a landing page created for an ad campaign attract more attention.

Heat mapscan help you understand user behavior and optimize your website or app. The following topics are covered: heat maps It provides a more detailed look at different usage areas and their applications in these areas.

E-Commerce

For e-commerce sites heat mapsis a critical tool for understanding how users navigate product pages, which product features they pay more attention to, and which steps in the checkout process they struggle with. For example, heat mapIf users are more likely to click on product images, it might make sense to increase the quality and variety of those images. Similarly, if a particular form field on the checkout page is being spent a lot of time, making it clearer or adding auto-fill options could increase conversion rates.

User Experience

User experience (UX) designers, heat maps They can evaluate whether websites or applications are user-friendly by using a heat mapIf users are having difficulty finding a particular button or link, the placement or design of these elements should be reconsidered. Also, heat mapsIt can also be used to optimize content strategies by identifying what content users read and what sections they skip. For example, if a particular section of a blog post is getting little engagement, the content or title of that section can be made more compelling.

Marketing Analytics

In terms of marketing analytics, heat mapsprovides valuable information for measuring and improving the effectiveness of marketing campaigns. A landing page created for a marketing campaign heat maps, which elements attract more attention and which actions users take. This information can be used to optimize ad messages, visuals, and calls-to-action. For example, heat mapIf statistics show that users are not clicking on a particular ad banner, click-through rates can be increased by changing the design or messaging of that banner.

How Do Heat Maps Work?

Heat mapsEssentially, it provides a visual representation of user interactions on a web page or app. This visualization shows where users click, how long they spend, and where they focus using color codes. Warm colors (red, orange, yellow) represent more intense interactions, while cool colors (blue, green) represent less intense interactions. This allows designers and marketers to quickly understand how users interact with a page and make improvements.

Heatmaps work by recording and analyzing user behavior. This process is typically accomplished through JavaScript code. When a user visits a web page, these codes record their clicks, mouse movements, scrolling behavior, and the time spent on the page. This collected data is then aggregated and visualized in a heatmap format. This visualization clearly reveals which areas receive the most attention and which are ignored.

Data Type	Collection Method	Visualization Method
Click Data	JavaScript Click Tracking	Coloring Based on Click Intensity
Mouse Movements	Mouse Movement Tracking	Heat Map Density
Scroll Depth	Scroll Tracking	How Much of the Page Has Been Viewed
Duration of Stay on Page	Timestamp Tracking	How Long Areas Are Viewed

Step by Step Process

1. Data Collection: User interaction data is collected through JavaScript codes.
2. Data Processing: The collected data is converted into a meaningful format and prepared for analysis.
3. Data Analysis: By analyzing the data, it is determined which areas receive more interaction.
4. Visualization: Analysis results are visualized as a heat map using color codes.
5. Interpretation: By interpreting the heat map, inferences are made about user behavior.

Heatmaps are a powerful tool for understanding user behavior because they transform complex data into an easily understandable format. This allows website owners and designers to take concrete steps to improve the user experience. For example, if a button is perceived as not being clicked enough, its location or design can be adjusted. Similarly, if users are observed abandoning a page without reading a particular section, the content of that section can be made more engaging.

Heatmaps simplify decision-making processes by directly showing what users are doing, rather than guessing what they are thinking.

This provides a critical advantage for data-driven design and optimization.

The Relationship Between Heat Maps and User Behavior

Heat mapsHeatmaps are tools that visually show where users click, hover, and spend time on a web page. These tools provide invaluable insights into user behavior and improving your website's user experience (UX). Heatmaps allow you to easily see how users navigate your website, which areas they're interested in, and which areas struggle with them. This information helps you optimize your design and content strategies.

The data provided by heatmaps gives you a deep understanding of user interactions on your website. For example, on an e-commerce site, you can determine which products get the most clicks, which banners attract the most attention, or which form fields are challenging for users. This information is crucial for increasing your conversion rates, boosting user satisfaction, and improving your website's overall performance.

Behavioral Models

Heatmaps help you understand your website's interaction points by revealing different user behavior patterns. You can visually analyze how users behave on a given page, which areas they focus on, and which content they skip. These analyses provide valuable insights into improving your website's design and content. For example, if you detect that users are overlooking a key button or getting stuck on a form field, you can address these issues with design and content changes.

Heatmap Type	Behavior	Optimization Suggestions
Click Map	Areas that users click on	Optimize the most clicked areas and improve the ones that are not.
Movement Map	Areas where mouse movements are concentrated	Place eye-catching content in high-traffic areas.
Scroll Map	How much of the page was viewed	Place important information at the top of the page, increasing scroll depth.
Attention Map	Areas that users pay most attention to	Place important messages and calls in prominent areas.

Thanks to heatmaps, it becomes possible to understand users' browsing habits on the page, improve user experience and increase conversion rates.

Analytics Data
• Number of page views
• Bounce rate
• Average session duration
• Conversion rate
• Click-through rate (CTR)
• Number of sessions per page

Case Studies

A heat map analysis conducted on an e-commerce site found that users weren't noticing the Add to Cart button on product pages. Changing the button's color and position significantly increased click-through rates. In another example, a news site observed that users weren't clicking on some news headlines on the homepage. Making these headlines more prominent increased click-through rates and encouraged users to spend more time on the site.

An analysis conducted on a blog site revealed that users weren't participating in a survey located in the middle of an article. By moving the survey to a more visible location and presenting it with a more eye-catching design, participation rates increased. These examples clearly demonstrate the potential of heatmaps to understand user behavior and improve your website's performance.

Remember, heatmaps not only identify problems but also help you identify areas of success. This way, you can continually improve your website's overall performance by further developing your successful strategies. Heat mapsis an important tool for creating a user-focused website and getting ahead of the competition.

Advantages and Disadvantages of Heat Maps

Heat mapsWhile heatmaps are a powerful tool for visualizing user behavior, as with any technology, they have both advantages and disadvantages. In this section, we'll take a detailed look at the benefits and potential challenges heatmaps offer, so you can make a more informed decision when deciding whether to use this tool.

Heatmaps save time and support rapid decision-making by transforming user interactions into easily understandable visuals. You can instantly see which areas of your website receive the most attention, which links are clicked, and where users spend most time on the page. This allows you to quickly identify areas for improvement and tailor your strategies accordingly.

Advantages	Explanation	Example
Visual Comprehensibility	It transforms complex data into simple visuals.	The website shows the most clicked areas by expressing click-through rates in colors.
Quick Analysis	It provides quick and easy insights into user behavior.	It instantly shows which products are viewed more on the e-commerce site.
Ease of Optimization	Provides concrete data for website or app optimization.	It helps increase conversion rates by showing which fields in forms are abandoned.
User-Centered Approach	It focuses on improving user experience.	It allows for better user interface design by visualizing how users move around a page.

However, heat maps also have some limitations. For example, they typically only provide quantitative data and may not be sufficient to answer the question of why. Additional research may be necessary to understand why users clicked a particular link or ignored a section. Furthermore, Data privacy This is also an important issue. It is necessary to comply with privacy policies and obtain user consent when collecting and analyzing user data.

Pros and Cons
1. Pros: It allows you to easily understand user behavior visually.
2. Pros: It helps to quickly identify problem areas in the website or application.
3. Pros: It supports data-driven decisions in A/B tests and other optimization studies.
4. Cons: Provides only quantitative data and may be insufficient to answer the question of why.
5. Cons: May create data privacy concerns and require careful data collection and processing processes.
6. Cons: Misinterpretations can lead to incorrect optimization decisions.

heat maps While a powerful tool, it's not enough on its own. The resulting data must be interpreted accurately, deeply understood, and supported by other analysis methods. This allows you to make the most of heat maps and continuously improve the user experience.

Heatmaps are just a starting point in the journey of understanding user behavior. It's essential to combine the resulting data with other analytics tools to improve the user experience holistically.

Essential Elements of Good Heat Map Design

A good one heat map Design is critical for accurately analyzing user behavior and drawing meaningful conclusions. An effective heatmap visually simplifies complex data, clearly showing how users interact with your website or app. This provides valuable insights for design and user experience improvements. A successful heatmap design should not only be aesthetically pleasing but also deliver data-driven insights.

The effectiveness of a heat map depends on many factors, from the color palette used to the way data density is displayed to the interactive features. Color selection is important for users to easily interpret the map; warm colors (red, orange) generally represent high engagement, while cool colors (blue, green) represent low engagement. The way data density is displayed should help users quickly understand which areas are receiving the most attention. Furthermore, interactive features allow users to perform more detailed analysis by focusing on specific regions or time periods.

Design Elements
• Color Palette Selection: Use meaningful colors that users can easily interpret.
• Data Density Display: Use visual methods that clearly convey intensity.
• Interactive Features: Allow users to examine data in more detail.
• Description and Tags: Add clear descriptions and labels that make the map easy to understand.
• Mobile Compatibility: Ensure seamless viewing across different devices.

Another important point to consider when designing heatmaps is to ensure they are designed for their intended purpose. For example, a heatmap designed to analyze the performance of product pages on an e-commerce site should have different characteristics than one designed to analyze reader behavior on a blog. While click-through rates and product view times are important on product pages, factors like scroll depth and comments are more prominent on blog pages. Therefore, the type and purpose of the data to be analyzed should be considered when designing a heatmap.

Things to Consider in Heat Map Design

Element	Explanation	Importance
Color Palette	Correct use of warm and cool colors	Makes it easier to understand data density
Data Display	Expressing density clearly and understandably	Allows users to quickly notice
Interaction	Filtering and detailed review options	Provides in-depth analysis
Mobile Compatibility	Seamless viewing across different devices	Provides access to a wide audience

A good one heat map The design should be designed to ensure accurate interpretation of the data obtained. Presenting data in a complex and difficult-to-understand manner can lead to inaccurate conclusions and poor decisions. Therefore, when designing a heat map, care should be taken to ensure that the data is organized in a way that is simple, understandable, and provides actionable insights. A well-designed heat map is a powerful tool for understanding user behavior and improving the performance of your website or app.

Tools and Software Used in Heat Maps

Heat maps There are many different tools and software available for creating and analyzing data. These tools offer a variety of features for visualizing, collecting, and interpreting user behavior on your website or app. Choosing the right tool will depend on your project's needs and budget. These tools typically feature user-friendly interfaces, customizable settings, and detailed reporting capabilities.

There are many options available with different features, so you can choose the tool that best suits your needs. Some tools offer basic heatmap functionality, while others offer additional features like advanced analytics, A/B testing integration, and user session recordings. These tools typically work through a code snippet or plugin that you can integrate into your website.

Popular Tools

• Hotjar: It is a comprehensive tool that offers features like user session recordings, feedback surveys, and heatmaps.
• Crazy Egg: Provides simple and easy-to-use heat map solutions.
• Mouseflow: It offers advanced features like session recordings, form analytics, and geographic heatmaps.
• Lucky Orange: It offers customer engagement tools like live chat, surveys, and heatmaps.
• Full Story: Provides detailed user session analysis and replay.
• Smartlook: It helps you gain a deep understanding of user behavior with continuous session recording and event monitoring features.

The table below compares the general features and pricing models of some common heatmap tools. This table can help you decide which tool is best for you. Free trial Testing tools using different versions will make your decision-making process easier.

Vehicle Name	Key Features	Pricing	Additional Features
Hotjar	Heat Maps, Session Recordings, Feedback Surveys	Free plan available, paid plans vary in features	A/B Testing Integration, User Pools
Crazy Egg	Heat Maps, Click Maps, Scroll Maps	Monthly subscription, different plan options	Confetti Reports, A/B Testing
Mouseflow	Heat Maps, Session Logs, Form Analysis	Free plan available, paid plans vary in features	Geographic Heat Maps, Error Tracking
Lucky Orange	Heatmaps, Session Recordings, Live Chat	Monthly subscription, different plan options	Dynamic Surveys, Conversion Funnel Analysis

When choosing a vehicle, it is important to consider not only the price but also the features, ease of use and support services the vehicle offers. The right toolThis will help you better understand your user behavior and optimize your website or app. Testing different tools using free trials will make your decision-making process easier.

Make sure the tool you choose is reliable regarding data privacy and security. Protecting user data, ethical and legal It is your responsibility. Choosing tools that comply with regulations like GDPR will help you avoid potential problems.

Interpreting Results Using Heat Maps

Heat mapsHeatmaps are powerful tools for visualizing user behavior. However, drawing meaningful conclusions from these visualizations requires careful interpretation. Correctly analyzing data is critical to improving the performance of your website or app and enhancing the user experience. In this section, we'll explore how to effectively interpret heatmap data and translate this insight into action.

Key factors to consider when interpreting heatmaps include user clicks, mouse movements, and scrolling behavior. This data reveals which areas users are most interested in, which content they engage with, and which areas struggle with. For example, if there's a lot of click activity at the top of a page, it could indicate that this section is important and attractive to users. However, if there are fewer clicks at the bottom of the page, it might be necessary to increase the visibility of this content or redesign it to appeal to users.

Heat Map Data Types and Their Meanings

Data Type	Explanation	Possible Interpretations
Click Maps	Shows the areas where users click.	Popular content areas, broken links, unobtrusive buttons.
Mouse Movement Maps	Shows areas where users hover their mouse.	User interests, readability issues, confusion.
Scroll Maps	Shows how far down users scrolled.	Visibility of important content, page length, user interest.
Attention Maps	It shows the areas that users look at most.	Key content emphasis, visual hierarchy, layout effectiveness.

Heat maps Interpreting data effectively involves not only seeing the data but also understanding why users behave in certain ways. For example, if you notice that many users skip a certain field on a form, you might suspect it's unnecessary or confusing. Such insights offer valuable opportunities to improve the user experience and increase conversion rates.

Interpretation Steps
1. Identify your data collection goals. What types of questions are you looking to answer?
2. Select the heatmap type (click, mouse movement, scroll, etc.).
3. Analyze data and identify obvious trends and patterns.
4. Investigate possible reasons that may influence user behavior.
5. Create hypotheses and run A/B tests to test them.
6. Use the results to make improvements.

Remember that, heat maps It's simply a tool, and the resulting data may not fully explain user behavior. Therefore, it's important to evaluate heatmap data alongside other analytics tools and user feedback. For example, surveys or user testing can supplement the insights gained from heatmaps and provide a deeper understanding. This holistic approach will help you make more informed decisions and make more effective improvements.

Understanding Your Target Audience Using Heat Maps

Heat mapsBy visualizing user behavior on your website, you can gain a deeper understanding of your target audience. By capturing critical information like which areas users click on, where they spend most of their time, and where their attention wanders, you can optimize your website's user experience. This allows you to increase your conversion rates and better meet the needs of your target audience.

Heatmaps allow you to track your users' step-by-step journey through your website. By identifying the obstacles and points of interest they encounter along the way, you can tailor your content and design accordingly. For example, by seeing which information users focus on most on a product page, you can optimize your product descriptions and images accordingly.

Behavior Type	Heat Map Indicator	Possible Causes
Domains with High Click-Through Rates	Intense Red Zones	Engaging content, clear call-to-action buttons
Domains with Low Click-Through Rates	Cold Blue Zones	Irrelevant content, invisible or dysfunctional links
Staying on the Page for a Long Time	Concentrated hot spots on the page	Valuable and engaging content
Quick Exit from the Page	Cold spots concentrated at the top of the page	Irrelevant or confusing content

Understanding the target audienceNot only does it improve your website's performance, it also helps you refine your marketing strategies. Using the data you gather from heatmaps, you can create more effective advertising campaigns tailored to your target audience's interests and needs. For example, you can offer special discounts or promotions for product categories that users are most interested in.

Tips for Audience Analysis
• Identify the links that users click on most.
• Analyze the areas on the page where most time is spent.
• Identify the pages where users abandon most frequently.
• Compare mobile and desktop user behavior.
• Examine the behavior of different demographic groups.
• Measure the impact of different designs and content with A/B tests.

Additionally, heat maps, user segmentation By comparing the behavior of different user groups (for example, new visitors and returning customers) on your website, you can design experiences tailored to each group.

Segmentation Methods

SegmentationBy dividing your target audience into smaller, more homogeneous groups, you can develop tailored marketing strategies for each. Heatmaps help you segment by analyzing user behavior. For example, you can target ads to users interested in a specific product category.

Some of the segmentation methods that can be done using heatmap data are:

* Demographic Segmentation: You can separate users based on demographic characteristics such as age, gender, location. * Behavioral Segmentation: You can segment users based on behavioral data such as time spent on the website, number of clicks, and purchase history.* Segmentation by Interests: You can segment based on the product or content categories that users are interested in.

Taking Action with Insights from Heat Maps

Heat mapsHeatmaps are a powerful tool for visualizing user behavior, and this visual data can be translated into concrete steps to improve the performance of your website or app. Correctly interpreting the data and translating it into actionable strategies is key to a successful optimization process. In this section, we'll delve into how to put the insights from heatmaps into actionable actionable strategies.

Heat Map Data	Possible Causes	Recommended Actions
High click-through rate (hotspot)	Engaging content, prominent call-to-action button	Protect these areas and produce similar content.
Low click-through rate (coldspot)	Irrelevant content, invisible link	Improve the content, make the link more prominent.
Lack of scrolling down the page	Irrelevant top content, slow loading time	Make the top content more engaging, optimize the loading time.
High abandonment rate in form fields	Complex form, too many required fields	Simplify the form, remove unnecessary fields.

From heat maps The insights gained not only identify problems but also reveal what users like and are interested in. This information can be used to highlight your website or app's strengths and improve its weaknesses. For example, if you notice that a particular piece of content is getting a lot of engagement, you can further engage users by creating similar content.

Steps to Take Action

1. Data Analysis: Carefully examine and interpret the data generated from heatmaps. Evaluate metrics like click-through rates, scroll depth, and mouse movements.
2. Problem Detection: Based on the data, identify potential problems and areas for improvement within your website or app.
3. Generating Hypothesis: Develop hypotheses for possible solutions to the problems you identify. For example, if you notice a button isn't getting enough clicks, you could try changing its color or position to increase its click-through rate.
4. A/B Tests: Run A/B tests to test your hypotheses. Compare different variations to determine which solution is more effective.
5. Implementation and Monitoring: Implement the most effective solutions based on test results and monitor the results regularly. Track how changes impact performance.
6. Continuous Improvement: The optimization process is a continuous cycle. Continue to continually improve your website or app as new data becomes available.

It should not be forgotten that, heat maps It's simply a tool, and interpreting the data obtained correctly is crucial. Understanding user behavior and consistently striving to translate that insight into action is critical to the success of your website or app. By adopting a user-centric approach, from heat maps You can make the most of the information obtained and continuously improve the user experience.

heat maps The data obtained through analytics is a valuable resource for unlocking the full potential of your website or app. By accurately analyzing this information and developing actionable strategies, you can improve the user experience, increase conversion rates, and achieve your overall business goals.

Frequently Asked Questions

What type of heat map would be best for my website?

The type of heatmap most suitable for your website depends on the information you want to gather and the data you'll be analyzing. Click maps show the most clicked areas, while scroll maps reveal how far down the page users scrolled. Mouse movement maps show where users moved their mouse. Choosing the type that best suits your goals will yield more meaningful results.

How can heatmaps be used in A/B testing?

Heatmaps are an excellent tool for A/B testing to understand the impact of different design or content versions on users. For example, if you're testing a different CTA (Call to Action) button location, a heatmap visually shows which button receives more clicks, making it easier to decide. This allows you to make data-driven decisions and optimize your conversion rates.

How often should heatmap data be updated?

The frequency of updating heatmap data depends on your website's traffic and any changes made. If you have a high-traffic website, updating the data more frequently (weekly or daily) may be beneficial. For low-traffic sites or those without major changes, monthly updates may be sufficient. The goal is to collect enough data to generate meaningful results.

How can I address privacy concerns in heatmaps?

Protecting user privacy is crucial when using heatmaps. Avoid tracking individual users by anonymizing data or using aggregate data. Furthermore, ensure transparent user information by clearly disclosing heatmap usage in your privacy policy. Compliance with regulations like GDPR is also crucial.

What should I consider when interpreting heat map results?

When interpreting heatmap results, it's important to examine cold areas (less engagement) rather than focusing solely on the hottest areas (highest engagement). Unexpected interaction patterns can present opportunities for user experience improvement. You can also combine heatmap data with other analyses, such as demographics or user segmentation, to gain a more comprehensive understanding.

How to perform heat map analysis on mobile devices?

Heatmap analysis on mobile devices differs slightly from desktop analysis because of different screen sizes and interaction methods. Touch maps show the areas where users touch, while scroll maps are particularly important on mobile devices. It's important to use mobile-optimized heatmap tools and interpret the results based on mobile user behavior.

What are the differences between free heatmap tools and paid ones?

Free heatmap tools typically offer basic features and may have data collection limits. Paid tools offer more advanced features (e.g., segmentation, A/B testing integration, advanced reporting), greater data collection capacity, and better customer support. It's important to choose one based on your needs and budget. A good strategy is to try a free tool to start and then upgrade to a paid solution as your needs grow.

Are heatmaps only used for websites or are there other uses?

No, heatmaps aren't just for websites. They can be used to understand and optimize user behavior in many different areas, including app interfaces (including mobile apps), game designs, email marketing campaigns, and even physical store layouts. The basic principle is to identify improvement opportunities by visualizing user interaction.

More information: Hotjar Heatmaps