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This blog post delves into the critically important topic of segmentation techniques in marketing. It explains what segmentation techniques are, why they are important, and key elements such as demographic and psychographic criteria. It provides examples of the steps to follow for successful segmentation, while supporting its role in digital marketing with statistics and data. The post also covers what to watch out for when segmentation is used incorrectly, how to measure results, and future trends. It provides a comprehensive guide to segmentation techniques, outlining ways to reach your target audience and best practices. Segmentation Techniques: What Are They and Why Are They Important? Segmentation techniques, one of the cornerstones of success in the marketing world, are a way to better understand your target audience and deliver personalized messages to them.