Website migration is critical for maintaining SEO performance when changing the site's structure, content, or platform. In this process, 301 redirects notify search engines that old URLs have been permanently moved to new addresses, safeguarding search rankings and user experience. Identifying an effective 301 redirect strategy, reviewing practice examples, creating a readiness checklist, and conducting data analysis are key to preventing economic losses and reaping SEO benefits. With considerations and recommendations after successful migration, website migration can be completed smoothly and efficiently. The Importance and Objectives of Website Migration Website migration is the process of changing the content, design, platform, or URL structure of an existing website to create a different...