{"id":9662,"date":"2025-03-13T16:37:41","date_gmt":"2025-03-13T16:37:41","guid":{"rendered":"https:\/\/www.hostragons.com\/?p=9662"},"modified":"2025-03-17T13:54:33","modified_gmt":"2025-03-17T13:54:33","slug":"phuong-phap-khoa-hoc-de-tang-doanh-so-ban-hang-voi-cac-bai-kiem-tra-ab","status":"publish","type":"post","link":"https:\/\/www.hostragons.com\/vi\/blog\/phuong-phap-khoa-hoc-de-tang-doanh-so-ban-hang-voi-cac-bai-kiem-tra-ab\/","title":{"rendered":"Ph\u01b0\u01a1ng ph\u00e1p khoa h\u1ecdc \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u1edbi th\u1eed nghi\u1ec7m A\/B"},"content":{"rendered":"

Ki\u1ec3m th\u1eed A\/B, ph\u01b0\u01a1ng ph\u00e1p khoa h\u1ecdc \u0111\u1ec3 t\u0103ng doanh s\u1ed1, cho ph\u00e9p b\u1ea1n t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh. B\u00e0i \u0111\u0103ng tr\u00ean blog n\u00e0y gi\u1ea3i th\u00edch chi ti\u1ebft v\u1ec1 th\u1eed nghi\u1ec7m A\/B, c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng v\u00e0 l\u00fd do t\u1ea1i sao n\u00f3 quan tr\u1ecdng \u0111\u1ec3 t\u0103ng doanh s\u1ed1. Nh\u1eefng \u0111i\u1ec1u c\u1ea7n c\u00e2n nh\u1eafc khi th\u1ef1c hi\u1ec7n th\u1eed nghi\u1ec7m A\/B, c\u00e1c c\u00f4ng c\u1ee5 t\u1ed1t nh\u1ea5t v\u00e0 c\u00e1c v\u00ed d\u1ee5 th\u00e0nh c\u00f4ng s\u1ebd \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y. Hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, k\u1ef9 thu\u1eadt ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 tr\u00e1nh nh\u1eefng sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p c\u0169ng \u0111\u01b0\u1ee3c nh\u1ea5n m\u1ea1nh. B\u00e0i vi\u1ebft n\u00e0y c\u0169ng nh\u1eb1m m\u1ee5c \u0111\u00edch gi\u00fap b\u1ea1n s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p m\u1ea1nh m\u1ebd n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a th\u1eed nghi\u1ec7m A\/B v\u00e0 nh\u1eefng b\u00e0i h\u1ecdc kinh nghi\u1ec7m.<\/p>\n

## Ki\u1ec3m tra A\/B l\u00e0 g\u00ec v\u00e0 ch\u00fang ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

**Ki\u1ec3m th\u1eed A\/B** l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p khoa h\u1ecdc th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n web \u0111\u1ec3 so s\u00e1nh hi\u1ec7u su\u1ea5t c\u1ee7a hai phi\u00ean b\u1ea3n kh\u00e1c nhau (A v\u00e0 B). M\u1ee5c ti\u00eau l\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh phi\u00ean b\u1ea3n n\u00e0o mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n (v\u00ed d\u1ee5: t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n, nhi\u1ec1u l\u01b0\u1ee3t nh\u1ea5p h\u01a1n). C\u00e1c th\u1eed nghi\u1ec7m n\u00e0y cho ph\u00e9p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n.<\/p>\n

B\u1ea3n ch\u1ea5t c\u1ee7a th\u1eed nghi\u1ec7m A\/B l\u00e0 hi\u1ec3n th\u1ecb hai phi\u00ean b\u1ea3n kh\u00e1c nhau c\u1ee7a m\u1ed9t trang web, \u1ee9ng d\u1ee5ng ho\u1eb7c t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb cho ng\u01b0\u1eddi d\u00f9ng ng\u1eabu nhi\u00ean v\u00e0 \u0111o l\u01b0\u1eddng phi\u00ean b\u1ea3n n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n. V\u00ed d\u1ee5, tr\u00ean m\u1ed9t trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, th\u1eed nghi\u1ec7m A\/B c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch thay \u0111\u1ed5i m\u00e0u c\u1ee7a n\u00fat Mua tr\u00ean trang s\u1ea3n ph\u1ea9m \u0111\u1ec3 xem m\u00e0u n\u00e0o mang l\u1ea1i nhi\u1ec1u doanh s\u1ed1 h\u01a1n. Trong khi n\u00fat c\u00f3 m\u00e0u \u0111\u1ecf \u1edf phi\u00ean b\u1ea3n A th\u00ec n\u00f3 c\u00f3 th\u1ec3 c\u00f3 m\u00e0u xanh \u1edf phi\u00ean b\u1ea3n B. Ng\u01b0\u1eddi d\u00f9ng s\u1ebd th\u1ea5y ng\u1eabu nhi\u00ean m\u1ed9t trong hai phi\u00ean b\u1ea3n n\u00e0y v\u00e0 k\u1ebft qu\u1ea3 s\u1ebd \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh n\u00fat m\u00e0u n\u00e0o hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

* **C\u00e1c th\u00e0nh ph\u1ea7n c\u01a1 b\u1ea3n c\u1ee7a th\u1eed nghi\u1ec7m A\/B**
\n* T\u1ea1o gi\u1ea3 thuy\u1ebft: X\u00e1c \u0111\u1ecbnh s\u1ef1 thay \u0111\u1ed5i c\u1ea7n ki\u1ec3m tra v\u00e0 k\u1ebft qu\u1ea3 mong \u0111\u1ee3i.
\n* L\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau: Nh\u00f3m ng\u01b0\u1eddi d\u00f9ng m\u00e0 b\u00e0i ki\u1ec3m tra s\u1ebd \u00e1p d\u1ee5ng s\u1ebd \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh.
\n* T\u1ea1o bi\u1ebfn th\u1ec3: Ngo\u00e0i phi\u00ean b\u1ea3n g\u1ed1c (A), m\u1ed9t phi\u00ean b\u1ea3n s\u1eeda \u0111\u1ed5i (B) \u0111\u01b0\u1ee3c t\u1ea1o ra.
\n* Ki\u1ec3m tra: Ng\u01b0\u1eddi d\u00f9ng s\u1ebd th\u1ea5y ng\u1eabu nhi\u00ean phi\u00ean b\u1ea3n A ho\u1eb7c B.
\n* Thu th\u1eadp d\u1eef li\u1ec7u: \u0110o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t c\u1ee7a c\u1ea3 hai phi\u00ean b\u1ea3n (v\u00ed d\u1ee5: t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t).
\n* Ph\u00e2n t\u00edch v\u00e0 K\u1ebft lu\u1eadn: D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh phi\u00ean b\u1ea3n n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n.<\/p>\n

Ki\u1ec3m th\u1eed A\/B kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf vi\u1ec7c thay \u0111\u1ed5i m\u00e0u s\u1eafc; C\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho nhi\u1ec1u th\u00e0nh ph\u1ea7n kh\u00e1c nhau nh\u01b0 ti\u00eau \u0111\u1ec1, v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh, tr\u01b0\u1eddng bi\u1ec3u m\u1eabu v\u00e0 th\u1eadm ch\u00ed c\u1ea3 b\u1ed1 c\u1ee5c trang. \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c \u0111\u00edch c\u1ee7a b\u00e0i ki\u1ec3m tra v\u00e0 ph\u00e2n t\u00edch ch\u00ednh x\u00e1c k\u1ebft qu\u1ea3. **Ph\u00e2n t\u00edch ch\u00ednh x\u00e1c** cung c\u1ea5p th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb cho nh\u1eefng n\u1ed7 l\u1ef1c t\u1ed1i \u01b0u h\u00f3a trong t\u01b0\u01a1ng lai.<\/p>\n

| H\u1ec7 m\u00e9t | Phi\u00ean b\u1ea3n A | Phi\u00ean b\u1ea3n B |
\n| \u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014- | \u2014\u2014\u2014\u2013 | \u2014\u2014\u2014\u2013 |
\n| T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i | %2 | %3.5 |
\n| T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t | %5 | %7 |
\n| Hemen \u00c7\u0131kma Oran\u0131 | %40 | %30 |
\n| Th\u1eddi gian trung b\u00ecnh tr\u00ean trang | 2 ph\u00fat | 3 ph\u00fat |<\/p>\n

**Ki\u1ec3m tra A\/B** l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd cho ph\u00e9p b\u1ea1n li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u1ee7a trang web ho\u1eb7c \u1ee9ng d\u1ee5ng. Nh\u1edd nh\u1eefng b\u00e0i ki\u1ec3m tra n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n t\u0103ng doanh s\u1ed1 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh chung. H\u00e3y nh\u1edb r\u1eb1ng, vi\u1ec7c th\u1eed nghi\u1ec7m v\u00e0 h\u1ecdc h\u1ecfi li\u00ean t\u1ee5c l\u00e0 ch\u00eca kh\u00f3a cho m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a th\u00e0nh c\u00f4ng.<\/p>\n

## T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u1edbi c\u00e1c b\u00e0i ki\u1ec3m tra A\/B<\/p>\n

Trong th\u1ebf gi\u1edbi kinh doanh c\u1ea1nh tranh ng\u00e0y nay, t\u0103ng doanh s\u1ed1 l\u00e0 m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u c\u1ee7a m\u1ecdi c\u00f4ng ty. C\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0y, nh\u01b0ng **th\u1eed nghi\u1ec7m A\/B** cung c\u1ea5p ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn khoa h\u1ecdc v\u00e0 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/p>\n

Th\u00f4ng tin th\u00eam: Nh\u1ea5p \u0111\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 Th\u1eed nghi\u1ec7m A\/B.<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Sat\u0131\u015flar\u0131 art\u0131rman\u0131n bilimsel yolu olan A\/B testleri, pazarlama stratejilerinizi optimize etmenize olanak tan\u0131r. Bu blog yaz\u0131s\u0131, A\/B testlerinin ne oldu\u011funu, nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ve sat\u0131\u015f art\u0131\u015f\u0131 i\u00e7in neden \u00f6nemli oldu\u011funu detayl\u0131 bir \u015fekilde a\u00e7\u0131klamaktad\u0131r. A\/B testleri yaparken dikkat edilmesi gereken hususlar, en iyi ara\u00e7lar ve ba\u015far\u0131l\u0131 \u00f6rnekler sunulmaktad\u0131r. Hedef kitleyi anlamak, veri analizi teknikleri ve s\u0131k […]<\/p>\n","protected":false},"author":94,"featured_media":15032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow5YvFDA:productID":"","footnotes":""},"categories":[417],"tags":[697,572,584,707,541],"class_list":["post-9662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-a-b-testi","tag-dijital-pazarlama","tag-pazarlama-stratejileri","tag-satis-artisi","tag-veri-analizi"],"_links":{"self":[{"href":"https:\/\/www.hostragons.com\/vi\/wp-json\/wp\/v2\/posts\/9662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostragons.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostragons.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostragons.com\/vi\/wp-json\/wp\/v2\/users\/94"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostragons.com\/vi\/wp-json\/wp\/v2\/comments?post=9662"}],"version-history":[{"count":0,"href":"https:\/\/www.hostragons.com\/vi\/wp-json\/wp\/v2\/posts\/9662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostragons.com\/vi\/wp-json\/wp\/v2\/media\/15032"}],"wp:attachment":[{"href":"https:\/\/www.hostragons.com\/vi\/wp-json\/wp\/v2\/media?parent=9662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostragons.com\/vi\/wp-json\/wp\/v2\/categories?post=9662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostragons.com\/vi\/wp-json\/wp\/v2\/tags?post=9662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}