{"id":10462,"date":"2025-08-23T03:54:31","date_gmt":"2025-08-23T02:54:31","guid":{"rendered":"https:\/\/www.hostragons.com\/?p=10462"},"modified":"2025-07-26T16:35:31","modified_gmt":"2025-07-26T15:35:31","slug":"danh-dau-du-lieu-cau-truc-json-ld-su-dung","status":"publish","type":"post","link":"https:\/\/www.hostragons.com\/vi\/blog\/danh-dau-du-lieu-cau-truc-json-ld-su-dung\/","title":{"rendered":"\u0110\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac v\u00e0 s\u1eed d\u1ee5ng JSON-LD"},"content":{"rendered":"<p>B\u00e0i vi\u1ebft tr\u00ean blog n\u00e0y cung c\u1ea5p t\u1ed5ng quan chi ti\u1ebft v\u1ec1 \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac, \u0111\u1eb7c bi\u1ec7t l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng JSON-LD, m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t SEO cho trang web c\u1ee7a b\u1ea1n. Sau khi gi\u1edbi thi\u1ec7u v\u1ec1 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac, b\u00e0i vi\u1ebft s\u1ebd tr\u00ecnh b\u00e0y JSON-LD l\u00e0 g\u00ec, c\u00e1ch s\u1eed d\u1ee5ng v\u00e0 so s\u00e1nh v\u1edbi c\u00e1c lo\u1ea1i \u0111\u00e1nh d\u1ea5u kh\u00e1c. B\u00e0i vi\u1ebft c\u0169ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng c\u1ea1m b\u1eaby th\u01b0\u1eddng g\u1eb7p trong vi\u1ec7c tri\u1ec3n khai d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t v\u00e0 nh\u1eefng \u0111i\u1ec3m ch\u00ednh c\u1ea7n l\u01b0u \u00fd khi t\u1ea1o c\u1ea5u tr\u00fac d\u1eef li\u1ec7u. B\u00e0i vi\u1ebft c\u0169ng ph\u00e2n t\u00edch c\u00e1ch c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t SEO c\u1ee7a b\u1ea1n v\u1edbi JSON-LD, c\u00e1c c\u00f4ng c\u1ee5 h\u1eefu \u00edch hi\u1ec7n c\u00f3, m\u1eb9o tri\u1ec3n khai th\u00e0nh c\u00f4ng v\u00e0 k\u1ebft qu\u1ea3 thu \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p cho ng\u01b0\u1eddi \u0111\u1ecdc m\u1ed9t h\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Yapisal_Veri_Isaretlemelerine_Giris\"><\/span>Gi\u1edbi thi\u1ec7u v\u1ec1 ch\u00fa th\u00edch d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">B\u1ea3n \u0111\u1ed3 N\u1ed9i dung<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Chuy\u1ec3n \u0111\u1ed5i m\u1ee5c l\u1ee5c\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">chuy\u1ec3n \u0111\u1ed5i<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.hostragons.com\/vi\/blog\/danh-dau-du-lieu-cau-truc-json-ld-su-dung\/#Yapisal_Veri_Isaretlemelerine_Giris\" >Gi\u1edbi thi\u1ec7u v\u1ec1 ch\u00fa th\u00edch d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.hostragons.com\/vi\/blog\/danh-dau-du-lieu-cau-truc-json-ld-su-dung\/#JSON-LD_Nedir_ve_Nasil_Kullanilir\" >JSON-LD l\u00e0 g\u00ec v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng n\u00f3 nh\u01b0 th\u1ebf n\u00e0o?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.hostragons.com\/vi\/blog\/danh-dau-du-lieu-cau-truc-json-ld-su-dung\/#JSON-LDnin_Temel_Bilesenleri\" >C\u00e1c th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a JSON-LD<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.hostragons.com\/vi\/blog\/danh-dau-du-lieu-cau-truc-json-ld-su-dung\/#Yapisal_Veri_Uygulamalarindaki_Sik_Karsilasilan_Hatalar\" >C\u00e1c l\u1ed7i th\u01b0\u1eddng g\u1eb7p trong \u1ee9ng d\u1ee5ng d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.hostragons.com\/vi\/blog\/danh-dau-du-lieu-cau-truc-json-ld-su-dung\/#Yapisal_Veri_Isaretlemelerinde_En_Iyi_Uygulamalar\" >Th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t cho \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.hostragons.com\/vi\/blog\/danh-dau-du-lieu-cau-truc-json-ld-su-dung\/#Uygulama_Ornekleri\" >V\u00ed d\u1ee5 \u1ee9ng d\u1ee5ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.hostragons.com\/vi\/blog\/danh-dau-du-lieu-cau-truc-json-ld-su-dung\/#Yapisal_Veri_Belgeleri\" >T\u00e0i li\u1ec7u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.hostragons.com\/vi\/blog\/danh-dau-du-lieu-cau-truc-json-ld-su-dung\/#Isaretleme_Turlerinin_Karsilastirilmasi\" >So s\u00e1nh c\u00e1c lo\u1ea1i \u0111\u00e1nh d\u1ea5u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.hostragons.com\/vi\/blog\/danh-dau-du-lieu-cau-truc-json-ld-su-dung\/#JSON-LD_ile_SEO_Performansinizi_Artirin\" >C\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t SEO c\u1ee7a b\u1ea1n v\u1edbi JSON-LD<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.hostragons.com\/vi\/blog\/danh-dau-du-lieu-cau-truc-json-ld-su-dung\/#Veri_Yapisi_Olustururken_Dikkat_Edilmesi_Gerekenler\" >Nh\u1eefng \u0111i\u1ec1u c\u1ea7n c\u00e2n nh\u1eafc khi t\u1ea1o c\u1ea5u tr\u00fac d\u1eef li\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.hostragons.com\/vi\/blog\/danh-dau-du-lieu-cau-truc-json-ld-su-dung\/#Yapisal_Veri_Icin_Yararli_Araclar\" >C\u00e1c c\u00f4ng c\u1ee5 h\u1eefu \u00edch cho d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.hostragons.com\/vi\/blog\/danh-dau-du-lieu-cau-truc-json-ld-su-dung\/#Basarili_Bir_Yapisal_Veri_Uygulamasi_Icin_Ipuclari\" >M\u1eb9o tri\u1ec3n khai d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac th\u00e0nh c\u00f4ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.hostragons.com\/vi\/blog\/danh-dau-du-lieu-cau-truc-json-ld-su-dung\/#Yapisal_Veri_Kullanimindan_Elde_Edilen_Sonuclar\" >K\u1ebft qu\u1ea3 thu \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.hostragons.com\/vi\/blog\/danh-dau-du-lieu-cau-truc-json-ld-su-dung\/#Sik_Sorulan_Sorular\" >Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, vi\u1ec7c c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c trang web v\u00e0 cung c\u1ea5p k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng. \u0110\u00e2y ch\u00ednh x\u00e1c l\u00e0 n\u01a1i <strong>d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> c\u00e1c d\u1ea5u hi\u1ec7u s\u1ebd xu\u1ea5t hi\u1ec7n. <strong>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong>\u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p tr\u00ecnh b\u00e0y th\u00f4ng tin tr\u00ean c\u00e1c trang web theo \u0111\u1ecbnh d\u1ea1ng chu\u1ea9n, gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm ph\u00e2n t\u00edch v\u00e0 hi\u1ec3u n\u1ed9i dung d\u1ec5 d\u00e0ng h\u01a1n. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c \u0111o\u1ea1n tr\u00edch (b\u1ea3n xem tr\u01b0\u1edbc) phong ph\u00fa v\u00e0 nhi\u1ec1u th\u00f4ng tin h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. V\u00ed d\u1ee5: c\u00f4ng th\u1ee9c n\u1ea5u \u0103n <strong>d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> Khi b\u1ea1n \u0111\u00e1nh d\u1ea5u b\u1eb1ng , th\u00f4ng tin nh\u01b0 t\u00ean c\u00f4ng th\u1ee9c, th\u1eddi gian n\u1ea5u v\u00e0 \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u1ef1c ti\u1ebfp trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n<p><strong>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> Vi\u1ec7c \u0111\u00e1nh d\u1ea5u kh\u00f4ng ch\u1ec9 gi\u00fap \u00edch cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm m\u00e0 c\u00f2n c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y nhi\u1ec1u th\u00f4ng tin h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng hi\u1ec3u trang web n\u00e0o \u0111\u00e1p \u1ee9ng t\u1ed1t nh\u1ea5t nhu c\u1ea7u c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR) v\u00e0 gi\u00fap b\u1ea1n thu h\u00fat nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n \u0111\u1ebfn trang web c\u1ee7a m\u00ecnh. H\u01a1n n\u1eefa, <strong>d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> \u0110\u00e1nh d\u1ea5u cho ph\u00e9p b\u1ea1n t\u1eadn d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng c\u1ee7a Google nh\u01b0 k\u1ebft qu\u1ea3 phong ph\u00fa v\u00e0 bi\u1ec3u \u0111\u1ed3 ki\u1ebfn th\u1ee9c.<\/p>\n<p> <strong>\u01afu \u0111i\u1ec3m c\u1ee7a \u0110\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> <\/p>\n<ul>\n<li>Ti\u1ec1m n\u0103ng c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/li>\n<li>C\u00e1c \u0111o\u1ea1n tr\u00edch k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm phong ph\u00fa v\u00e0 h\u1ea5p d\u1eabn h\u01a1n<\/li>\n<li>T\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR)<\/li>\n<li>C\u01a1 h\u1ed9i thu h\u00fat nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n v\u00e0o trang web<\/li>\n<li>T\u1eadn d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng c\u1ee7a Google nh\u01b0 k\u1ebft qu\u1ea3 phong ph\u00fa v\u00e0 bi\u1ec3u \u0111\u1ed3 ki\u1ebfn th\u1ee9c<\/li>\n<li>C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/li>\n<li>T\u0103ng c\u01b0\u1eddng th\u1ea9m quy\u1ec1n c\u1ee7a trang web<\/li>\n<\/ul>\n<p>Kh\u00e1c bi\u1ec7t <strong>d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> C\u00f3 nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng, nh\u01b0ng m\u1ed9t trong nh\u1eefng \u0111\u1ecbnh d\u1ea1ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i nh\u1ea5t l\u00e0 JSON-LD (JavaScript Object Notation for Linked Data). JSON-LD l\u00e0 m\u1ed9t \u0111\u1ecbnh d\u1ea1ng nh\u1eb9 v\u00e0 d\u1ec5 \u0111\u1ecdc, c\u00f3 th\u1ec3 nh\u00fang tr\u1ef1c ti\u1ebfp v\u00e0o trang web. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1ea1o d\u1eef li\u1ec7u t\u00f9y ch\u1ec9nh c\u1ee7a ri\u00eang m\u00ecnh m\u00e0 kh\u00f4ng l\u00e0m ph\u1ee9c t\u1ea1p m\u00e3 ngu\u1ed3n trang web. <strong>d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> B\u1ea1n c\u00f3 th\u1ec3 th\u00eam \u0111\u00e1nh d\u1ea5u. M\u1ed9t \u01b0u \u0111i\u1ec3m kh\u00e1c c\u1ee7a JSON-LD l\u00e0 \u0111\u00e2y l\u00e0 \u0111\u1ecbnh d\u1ea1ng \u0111\u01b0\u1ee3c Google khuy\u00ean d\u00f9ng.<\/p>\n<p><strong>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> \u0110\u1ec3 b\u1eaft \u0111\u1ea7u g\u1eafn c\u1edd, tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh n\u1ed9i dung n\u00e0o tr\u00ean trang web c\u1ee7a m\u00ecnh \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 g\u1eafn c\u1edd. V\u00ed d\u1ee5: n\u1ed9i dung nh\u01b0 trang s\u1ea3n ph\u1ea9m, b\u00e0i \u0111\u0103ng tr\u00ean blog, trang s\u1ef1 ki\u1ec7n, c\u00f4ng th\u1ee9c n\u1ea5u \u0103n v\u00e0 c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (FAQ) th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1eafn c\u1edd. <strong>d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> N\u00f3 ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u b\u1eb1ng. Sau \u0111\u00f3, nh\u1eefng n\u1ed9i dung n\u00e0y l\u00e0 ph\u00f9 h\u1ee3p <strong>d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o \u0111\u00e1nh d\u1ea5u b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng l\u01b0\u1ee3c \u0111\u1ed3 (schema.org). Ch\u00ednh x\u00e1c <strong>d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> B\u1ea1n c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 trang web c\u1ee7a b\u1ea1n v\u00e0 gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng truy c\u1eadp th\u00f4ng tin h\u1ecd \u0111ang t\u00ecm ki\u1ebfm. H\u00e3y nh\u1edb r\u1eb1ng, m\u1ed9t <strong>d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 hi\u1ec7u su\u1ea5t SEO c\u1ee7a b\u1ea1n. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"JSON-LD_Nedir_ve_Nasil_Kullanilir\"><\/span>JSON-LD l\u00e0 g\u00ec v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng n\u00f3 nh\u01b0 th\u1ebf n\u00e0o?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>JSON-LD (K\u00fd hi\u1ec7u \u0111\u1ed1i t\u01b0\u1ee3ng JavaScript cho d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c li\u00ean k\u1ebft), <strong>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> \u0110\u00e2y l\u00e0 m\u1ed9t \u0111\u1ecbnh d\u1ea1ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh d\u1ea5u. N\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng kh\u00e1c d\u1ec5 d\u00e0ng hi\u1ec3u th\u00f4ng tin tr\u00ean c\u00e1c trang web h\u01a1n. B\u1eb1ng c\u00e1ch th\u1ec3 hi\u1ec7n d\u1eef li\u1ec7u \u1edf \u0111\u1ecbnh d\u1ea1ng d\u1ec5 \u0111\u1ecdc, JSON-LD cho ph\u00e9p c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u1eadp ch\u1ec9 m\u1ee5c n\u1ed9i dung t\u1ed1t h\u01a1n v\u00e0 cung c\u1ea5p k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p h\u01a1n cho c\u00e1c truy v\u1ea5n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u0110\u1ecbnh d\u1ea1ng n\u00e0y \u0111\u1eb7c bi\u1ec7t ph\u1ed5 bi\u1ebfn \u0111\u1ec3 t\u1ea1o \u0111o\u1ea1n tr\u00edch phong ph\u00fa v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t SEO.<\/p>\n<p>M\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf l\u1edbn nh\u1ea5t c\u1ee7a JSON-LD l\u00e0 n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u00eam v\u00e0o nh\u01b0 m\u1ed9t kh\u1ed1i m\u00e3 ri\u00eang bi\u1ec7t m\u00e0 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn n\u1ed9i dung c\u1ee7a trang web. \u0110i\u1ec1u n\u00e0y gi\u00fap d\u1ec5 d\u00e0ng th\u00eam d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac m\u00e0 kh\u00f4ng l\u00e0m gi\u00e1n \u0111o\u1ea1n giao di\u1ec7n trang ho\u1eb7c thay \u0111\u1ed5i n\u1ed9i dung hi\u1ec7n c\u00f3. H\u01a1n n\u1eefa, JSON-LD \u0111\u01b0\u1ee3c Google v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u1edbn kh\u00e1c h\u1ed7 tr\u1ee3, khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t l\u1ef1a ch\u1ecdn \u0111\u00e1ng tin c\u1eady v\u00e0 hi\u1ec7u qu\u1ea3. C\u00fa ph\u00e1p th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u1ea5u tr\u00fac linh ho\u1ea1t c\u1ee7a n\u00f3 khi\u1ebfn n\u00f3 tr\u1edf n\u00ean l\u00fd t\u01b0\u1edfng \u0111\u1ec3 m\u00f4 t\u1ea3 c\u1ea3 c\u1ea5u tr\u00fac d\u1eef li\u1ec7u \u0111\u01a1n gi\u1ea3n v\u00e0 ph\u1ee9c t\u1ea1p.<\/p>\n<table border=\"1\">\n<thead>\n<tr>\n<th>T\u00ednh n\u0103ng<\/th>\n<th>Gi\u1ea3i th\u00edch<\/th>\n<th>\u01afu \u0111i\u1ec3m<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>T\u00edch h\u1ee3p d\u1ec5 d\u00e0ng<\/td>\n<td>N\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u00fang tr\u1ef1c ti\u1ebfp v\u00e0o trang web.<\/td>\n<td>N\u00f3 kh\u00f4ng l\u00e0m gi\u00e1n \u0111o\u1ea1n c\u1ea5u tr\u00fac trang v\u00e0 d\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng.<\/td>\n<\/tr>\n<tr>\n<td>Kh\u1ea3 n\u0103ng \u0111\u1ecdc m\u00e1y<\/td>\n<td>Cung c\u1ea5p d\u1eef li\u1ec7u \u1edf \u0111\u1ecbnh d\u1ea1ng m\u00e1y c\u00f3 th\u1ec3 \u0111\u1ecdc \u0111\u01b0\u1ee3c.<\/td>\n<td>C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u n\u1ed9i dung t\u1ed1t h\u01a1n.<\/td>\n<\/tr>\n<tr>\n<td>H\u1ed7 tr\u1ee3 r\u1ed9ng r\u00e3i<\/td>\n<td>\u0110\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi Google v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c.<\/td>\n<td>\u0110\u00e2y l\u00e0 gi\u1ea3i ph\u00e1p \u0111\u00e1ng tin c\u1eady v\u00e0 hi\u1ec7u qu\u1ea3.<\/td>\n<\/tr>\n<tr>\n<td>C\u1ea5u tr\u00fac linh ho\u1ea1t<\/td>\n<td>H\u1ed7 tr\u1ee3 c\u00e1c c\u1ea5u tr\u00fac d\u1eef li\u1ec7u \u0111\u01a1n gi\u1ea3n v\u00e0 ph\u1ee9c t\u1ea1p.<\/td>\n<td>Ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u lo\u1ea1i n\u1ed9i dung kh\u00e1c nhau.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0110\u1ec3 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng JSON-LD, tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh lo\u1ea1i d\u1eef li\u1ec7u b\u1ea1n mu\u1ed1n \u0111\u00e1nh d\u1ea5u. V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh d\u1ea5u m\u1ed9t s\u1ea3n ph\u1ea9m, m\u1ed9t s\u1ef1 ki\u1ec7n ho\u1eb7c m\u1ed9t b\u00e0i vi\u1ebft. Sau \u0111\u00f3, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh c\u00e1c thu\u1ed9c t\u00ednh v\u00e0 gi\u00e1 tr\u1ecb b\u1eaft bu\u1ed9c theo h\u01b0\u1edbng d\u1eabn c\u1ee7a Google ho\u1eb7c Schema.org. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a d\u1eef li\u1ec7u n\u00e0y v\u00e0o th\u1ebb script JSON-LD tr\u00ean trang web c\u1ee7a m\u00ecnh. <strong>&lt;head&gt;<\/strong> ho\u1eb7c <strong>&lt;body&gt;<\/strong> ph\u1ea7n. Khi \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang c\u00e1ch, JSON-LD c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb trang web c\u1ee7a b\u1ea1n trong k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 gi\u00fap b\u1ea1n thu h\u00fat nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp h\u01a1n.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"JSON-LDnin_Temel_Bilesenleri\"><\/span>C\u00e1c th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a JSON-LD<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>JSON-LD c\u1ea5u tr\u00fac d\u1eef li\u1ec7u b\u1eb1ng c\u00e1c t\u1eeb kh\u00f3a v\u00e0 gi\u00e1 tr\u1ecb c\u1ee5 th\u1ec3. Hi\u1ec3u r\u00f5 c\u00e1c th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra m\u00e3 \u0111\u00e1nh d\u1ea5u ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n<p><ol> <strong>C\u00e1c b\u01b0\u1edbc s\u1eed d\u1ee5ng JSON-LD<\/strong> <\/p>\n<li>Ch\u1ec9 \u0111\u1ecbnh lo\u1ea1i d\u1eef li\u1ec7u c\u1ea7n \u0111\u00e1nh d\u1ea5u (v\u00ed d\u1ee5: s\u1ea3n ph\u1ea9m, s\u1ef1 ki\u1ec7n, b\u00e0i vi\u1ebft).<\/li>\n<li>Ch\u1ecdn c\u00e1c thu\u1ed9c t\u00ednh v\u00e0 gi\u00e1 tr\u1ecb ph\u00f9 h\u1ee3p t\u1eeb t\u1eeb \u0111i\u1ec3n Schema.org.<\/li>\n<li>T\u1ea1o m\u00e3 JSON-LD.<\/li>\n<li>M&atilde; trang web c\u1ee7a b\u1ea1n &lt;head&gt; ho\u1eb7c &lt;body&gt; ph\u1ea7n.<\/li>\n<li>Ki\u1ec3m tra \u0111\u00e1nh d\u1ea5u b\u1eb1ng c\u00f4ng c\u1ee5 Ki\u1ec3m tra k\u1ebft qu\u1ea3 phong ph\u00fa c\u1ee7a Google.<\/li>\n<li>S\u1eeda l\u1ed7i v\u00e0 c\u1eadp nh\u1eadt \u0111\u00e1nh d\u1ea5u n\u1ebfu c\u1ea7n thi\u1ebft.<\/li>\n<\/ol>\n<p>Khi s\u1eed d\u1ee5ng JSON-LD, <strong>@b\u1ed1i c\u1ea3nh<\/strong> kh\u00f3a l\u00e0 n\u01a1i t\u1eeb \u0111i\u1ec3n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng (th\u01b0\u1eddng l\u00e0 Schema.org) \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh. <strong>@ki\u1ec3u<\/strong> Kh\u00f3a n\u00e0y x\u00e1c \u0111\u1ecbnh lo\u1ea1i d\u1eef li\u1ec7u \u0111ang \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u (v\u00ed d\u1ee5: S\u1ea3n ph\u1ea9m ho\u1eb7c B\u00e0i vi\u1ebft). C\u00e1c kh\u00f3a kh\u00e1c ch\u1ee9a c\u00e1c thu\u1ed9c t\u00ednh v\u00e0 gi\u00e1 tr\u1ecb c\u1ee5 th\u1ec3 cho lo\u1ea1i d\u1eef li\u1ec7u \u0111\u00f3. V\u00ed d\u1ee5:<\/p>\n<blockquote>\n<pre> <code> { @context: https:\/\/schema.org\/, @type: S\u1ea3n ph\u1ea9m, t\u00ean: S\u1ea3n ph\u1ea9m m\u1eabu, h\u00ecnh \u1ea3nh: https:\/\/www.example.com\/resim.jpg, m\u00f4 t\u1ea3: \u0110\u00e2y l\u00e0 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m m\u1eabu., th\u01b0\u01a1ng hi\u1ec7u: Th\u01b0\u01a1ng hi\u1ec7u m\u1eabu, \u01b0u \u0111\u00e3i: { @type: \u01afu \u0111\u00e3i, gi\u00e1 ti\u1ec1n t\u1ec7: TRY, gi\u00e1: 199,99, t\u00ecnh tr\u1ea1ng c\u00f2n h\u00e0ng: https:\/\/schema.org\/InStock <\/code> <\/pre>\n<\/blockquote>\n<p>Trong v\u00ed d\u1ee5 n\u00e0y, <strong>@b\u1ed1i c\u1ea3nh<\/strong> \u0110\u1eb7t th\u00e0nh Schema.org, <strong>@ki\u1ec3u<\/strong> Th\u1ebb n\u00e0y \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh l\u00e0 &quot;S\u1ea3n ph\u1ea9m&quot; v\u00e0 c\u00e1c t\u00ednh n\u0103ng nh\u01b0 t\u00ean s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh, m\u00f4 t\u1ea3, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00e1 c\u1ea3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u1ea5u tr\u00fac n\u00e0y m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u r\u00f5 h\u01a1n n\u1ed9i dung c\u1ee7a m\u00ecnh v\u00e0 t\u1ea1o ra c\u00e1c \u0111o\u1ea1n tr\u00edch phong ph\u00fa.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Yapisal_Veri_Uygulamalarindaki_Sik_Karsilasilan_Hatalar\"><\/span>C\u00e1c l\u1ed7i th\u01b0\u1eddng g\u1eb7p trong \u1ee9ng d\u1ee5ng d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> \u0110\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 trang web. Tuy nhi\u00ean, n\u1ebfu \u0111\u00e1nh d\u1ea5u n\u00e0y kh\u00f4ng \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang c\u00e1ch, nh\u1eefng l\u1ee3i \u00edch mong \u0111\u1ee3i c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn hi\u1ec7u su\u1ea5t SEO. Trong ph\u1ea7n n\u00e0y, ch\u00fang ta s\u1ebd t\u1eadp trung v\u00e0o nh\u1eefng l\u1ed7i th\u01b0\u1eddng g\u1eb7p khi tri\u1ec3n khai d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac v\u00e0 c\u00e1ch tr\u00e1nh ch\u00fang.<\/p>\n<p>L\u1ed7i trong \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac th\u01b0\u1eddng do thi\u1ebfu ki\u1ebfn th\u1ee9c k\u1ef9 thu\u1eadt, b\u1ea5t c\u1ea9n ho\u1eb7c kh\u00f4ng tu\u00e2n th\u1ee7 c\u00e1c h\u01b0\u1edbng d\u1eabn hi\u1ec7n h\u00e0nh. Vi\u1ec7c nh\u1eadn bi\u1ebft v\u00e0 s\u1eeda nh\u1eefng l\u1ed7i n\u00e0y s\u1ebd \u0111\u1ea3m b\u1ea3o trang web c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u1eadp ch\u1ec9 m\u1ee5c ch\u00ednh x\u00e1c v\u00e0 t\u1ea1o ra k\u1ebft qu\u1ea3 phong ph\u00fa (rich snippets). D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ed7i ph\u1ed5 bi\u1ebfn nh\u1ea5t:<\/p>\n<ul>\n<li><strong>T\u00ednh n\u0103ng b\u1ecb thi\u1ebfu ho\u1eb7c kh\u00f4ng ch\u00ednh x\u00e1c:<\/strong> C\u00e1c thu\u1ed9c t\u00ednh b\u1eaft bu\u1ed9c b\u1ecb b\u1ecf qua ho\u1eb7c \u0111i\u1ec1n gi\u00e1 tr\u1ecb kh\u00f4ng ch\u00ednh x\u00e1c.<\/li>\n<li><strong>D\u1eef li\u1ec7u kh\u00f4ng nh\u1ea5t qu\u00e1n:<\/strong> D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong \u0111\u00e1nh d\u1ea5u kh\u00f4ng kh\u1edbp v\u1edbi n\u1ed9i dung tr\u00ean trang web.<\/li>\n<li><strong>C\u00fa ph\u00e1p kh\u00f4ng h\u1ee3p l\u1ec7:<\/strong> L\u1ed7i \u0111\u00e1nh m\u00e1y ho\u1eb7c m\u00e3 kh\u00f4ng chu\u1ea9n trong JSON-LD ho\u1eb7c c\u00e1c \u0111\u1ecbnh d\u1ea1ng kh\u00e1c.<\/li>\n<li><strong>\u0110\u00e1nh d\u1ea5u n\u1ed9i dung \u1ea9n:<\/strong> C\u00e1c d\u1ea5u hi\u1ec7u kh\u00f4ng hi\u1ec3n th\u1ecb v\u1edbi ng\u01b0\u1eddi d\u00f9ng nh\u01b0ng d\u00e0nh cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (che gi\u1ea5u).<\/li>\n<li><strong>S\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n m\u1ed9t lo\u1ea1i \u0111\u00e1nh d\u1ea5u:<\/strong> K\u1ebft h\u1ee3p nhi\u1ec1u lo\u1ea1i \u0111\u00e1nh d\u1ea5u (v\u00ed d\u1ee5: Schema.org v\u00e0 Microdata) tr\u00ean c\u00f9ng m\u1ed9t trang.<\/li>\n<li><strong>Kh\u00f4ng s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ki\u1ec3m tra:<\/strong> Kh\u00f4ng s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Rich Results Test \u0111\u1ec3 ki\u1ec3m tra \u0111\u1ed9 ch\u00ednh x\u00e1c c\u1ee7a \u0111\u00e1nh d\u1ea5u.<\/li>\n<\/ul>\n<p>\u0110\u1ec3 gi\u1ea3m thi\u1ec3u nh\u1eefng l\u1ed7i n\u00e0y, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u1ea9n th\u1eadn, ki\u1ec3m tra ch\u00fang th\u01b0\u1eddng xuy\u00ean v\u00e0 tu\u00e2n th\u1ee7 c\u00e1c h\u01b0\u1edbng d\u1eabn m\u1edbi nh\u1ea5t. Ngo\u00e0i ra, <strong>S\u01a1 \u0111\u1ed3.org<\/strong> Vi\u1ec7c l\u1ea5y th\u00f4ng tin t\u1eeb c\u00e1c ngu\u1ed3n \u0111\u00e1ng tin c\u1eady nh\u01b0 v\u00e0 ki\u1ec3m tra c\u00e1c m\u00e3 m\u1eabu c\u0169ng r\u1ea5t h\u1eefu \u00edch.<\/p>\n<table> C\u00e1c lo\u1ea1i l\u1ed7i d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac ph\u1ed5 bi\u1ebfn v\u00e0 g\u1ee3i \u00fd gi\u1ea3i ph\u00e1p <\/p>\n<thead>\n<tr>\n<th>Lo\u1ea1i l\u1ed7i<\/th>\n<th>Gi\u1ea3i th\u00edch<\/th>\n<th>\u0110\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Thi\u1ebfu c\u00e1c tr\u01b0\u1eddng b\u1eaft bu\u1ed9c<\/td>\n<td>Kh\u00f4ng ch\u1ec9 \u0111\u1ecbnh c\u00e1c thu\u1ed9c t\u00ednh Schema.org b\u1eaft bu\u1ed9c.<\/td>\n<td>Xem l\u1ea1i t\u00e0i li\u1ec7u Schema.org v\u00e0 \u0111i\u1ec1n \u0111\u1ea7y \u0111\u1ee7 c\u00e1c tr\u01b0\u1eddng b\u1eaft bu\u1ed9c.<\/td>\n<\/tr>\n<tr>\n<td>S\u1eed d\u1ee5ng ki\u1ec3u d\u1eef li\u1ec7u sai<\/td>\n<td>G\u00e1n ki\u1ec3u d\u1eef li\u1ec7u kh\u00f4ng ph\u00f9 h\u1ee3p cho m\u1ed9t thu\u1ed9c t\u00ednh (v\u00ed d\u1ee5: v\u0103n b\u1ea3n thay v\u00ec s\u1ed1).<\/td>\n<td>Ki\u1ec3m tra ki\u1ec3u d\u1eef li\u1ec7u c\u1ee7a t\u1eebng thu\u1ed9c t\u00ednh v\u00e0 s\u1eed d\u1ee5ng \u0111\u00fang ki\u1ec3u.<\/td>\n<\/tr>\n<tr>\n<td>Xung \u0111\u1ed9t v\u1ec1 \u0111\u00e1nh d\u1ea5u v\u00e0 n\u1ed9i dung<\/td>\n<td>\u0110\u00e1nh d\u1ea5u kh\u00f4ng nh\u1ea5t qu\u00e1n v\u1edbi n\u1ed9i dung tr\u00ean trang web.<\/td>\n<td>C\u0103n ch\u1ec9nh v\u00e0 x\u00e1c th\u1ef1c \u0111\u00e1nh d\u1ea5u v\u1edbi n\u1ed9i dung trang.<\/td>\n<\/tr>\n<tr>\n<td>C\u00fa ph\u00e1p JSON-LD kh\u00f4ng h\u1ee3p l\u1ec7<\/td>\n<td>\u0110\u1ecbnh d\u1ea1ng kh\u00f4ng \u0111\u00fang ho\u1eb7c l\u1ed7i \u0111\u00e1nh m\u00e1y trong m\u00e3 JSON-LD.<\/td>\n<td>S\u1eeda l\u1ed7i b\u1eb1ng c\u00f4ng c\u1ee5 x\u00e1c th\u1ef1c JSON-LD.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>H\u00e3y nh\u1edb, \u00e1p d\u1ee5ng \u0111\u00fang c\u00e1ch <strong>d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> \u0110\u00e1nh d\u1ea5u c\u00f3 th\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb trang web c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t v\u00e0 gi\u00fap b\u1ea1n thu h\u00fat nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n. Do \u0111\u00f3, vi\u1ec7c tr\u00e1nh sai l\u1ea7m v\u00e0 \u00e1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c SEO th\u00e0nh c\u00f4ng.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Yapisal_Veri_Isaretlemelerinde_En_Iyi_Uygulamalar\"><\/span>Th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t cho \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> \u0110\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 hi\u1ec7u su\u1ea5t SEO c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng hi\u1ec3u bi\u1ebft c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u1ec1 trang web c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, vi\u1ec7c tri\u1ec3n khai c\u00e1c \u0111\u00e1nh d\u1ea5u n\u00e0y m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e0 r\u1ea5t quan tr\u1ecdng. \u0110\u00e1nh d\u1ea5u kh\u00f4ng ch\u00ednh x\u00e1c ho\u1eb7c kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 c\u00f3 th\u1ec3 b\u1ecb c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm b\u1ecf qua v\u00e0 th\u1eadm ch\u00ed \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn th\u1ee9 h\u1ea1ng c\u1ee7a trang web. Do \u0111\u00f3, vi\u1ec7c tu\u00e2n th\u1ee7 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t v\u1ec1 \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c SEO th\u00e0nh c\u00f4ng.<\/p>\n<p>C\u00f3 m\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc ch\u00ednh c\u1ea7n xem x\u00e9t \u0111\u1ec3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c tri\u1ec3n khai d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac th\u00e0nh c\u00f4ng. \u0110\u1ea7u ti\u00ean, <strong>l\u1ef1a ch\u1ecdn \u0111\u00fang ph\u01b0\u01a1ng \u00e1n<\/strong> \u0110i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh lo\u1ea1i l\u01b0\u1ee3c \u0111\u1ed3 ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi n\u1ed9i dung tr\u00ean trang web, b\u1ea1n n\u00ean cung c\u1ea5p cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm th\u00f4ng tin r\u00f5 r\u00e0ng v\u00e0 nh\u1ea5t qu\u00e1n v\u1ec1 n\u1ed9i dung c\u1ee7a m\u00ecnh. Sau \u0111\u00f3, h\u00e3y th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt \u0111\u00e1nh d\u1ea5u c\u1ee7a b\u1ea1n. <strong>c\u1eadp nh\u1eadt th\u00f4ng tin<\/strong> v\u00e0 vi\u1ec7c s\u1eeda l\u1ed7i c\u0169ng r\u1ea5t quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o trang web c\u1ee7a b\u1ea1n lu\u00f4n \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c.<\/p>\n<table>\n<thead>\n<tr>\n<th>Khu v\u1ef1c \u1ee9ng d\u1ee5ng<\/th>\n<th>Lo\u1ea1i l\u01b0\u1ee3c \u0111\u1ed3 \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t<\/th>\n<th>Gi\u1ea3i th\u00edch<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>B\u00e0i vi\u1ebft<\/td>\n<td>B\u00e0i vi\u1ebft, Tin t\u1ee9cB\u00e0i vi\u1ebft<\/td>\n<td>\u0110\u01b0\u1ee3c s\u1eed d\u1ee5ng cho tin t\u1ee9c, b\u00e0i \u0111\u0103ng tr\u00ean blog ho\u1eb7c b\u00e0i vi\u1ebft.<\/td>\n<\/tr>\n<tr>\n<td>C\u00e1c s\u1ea3n ph\u1ea9m<\/td>\n<td>S\u1ea3n ph\u1ea9m<\/td>\n<td>\u0110\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh d\u1ea5u th\u00f4ng tin s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/td>\n<\/tr>\n<tr>\n<td>S\u1ef1 ki\u1ec7n<\/td>\n<td>S\u1ef1 ki\u1ec7n<\/td>\n<td>Bao g\u1ed3m th\u00f4ng tin v\u1ec1 c\u00e1c s\u1ef1 ki\u1ec7n nh\u01b0 h\u00f2a nh\u1ea1c, h\u1ed9i th\u1ea3o, h\u1ed9i ngh\u1ecb.<\/td>\n<\/tr>\n<tr>\n<td>Doanh nghi\u1ec7p<\/td>\n<td>Doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng<\/td>\n<td>N\u00f3 ch\u1ec9 ra th\u00f4ng tin c\u1ee7a c\u00e1c doanh nghi\u1ec7p nh\u01b0 c\u1eeda h\u00e0ng th\u1ef1c, nh\u00e0 h\u00e0ng, v\u0103n ph\u00f2ng.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>JSON-LD<\/strong> Vi\u1ec7c th\u00eam d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac b\u1eb1ng \u0111\u1ecbnh d\u1ea1ng n\u00e0y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c Google khuy\u1ebfn ngh\u1ecb v\u00e0 \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng r\u1ed9ng r\u00e3i do t\u00ednh d\u1ec5 tri\u1ec3n khai. \u0110\u1ecbnh d\u1ea1ng n\u00e0y cho ph\u00e9p b\u1ea1n \u0111\u1ecbnh ngh\u0129a d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac ri\u00eang bi\u1ec7t v\u1edbi n\u1ed9i dung trang, gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng cung c\u1ea5p th\u00f4ng tin cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm m\u00e0 kh\u00f4ng l\u00e0m gi\u00e1n \u0111o\u1ea1n c\u1ea5u tr\u00fac trang. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac:<\/p>\n<ol>\n<li><strong>Ch\u1ecdn ph\u01b0\u01a1ng \u00e1n ph\u00f9 h\u1ee3p:<\/strong> X\u00e1c \u0111\u1ecbnh lo\u1ea1i l\u01b0\u1ee3c \u0111\u1ed3 ph\u00f9 h\u1ee3p v\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n (v\u00ed d\u1ee5: B\u00e0i vi\u1ebft, S\u1ea3n ph\u1ea9m, S\u1ef1 ki\u1ec7n).<\/li>\n<li><strong>S\u1eed d\u1ee5ng \u0111\u1ecbnh d\u1ea1ng JSON-LD:<\/strong> T\u1ea1o \u0111\u00e1nh d\u1ea5u b\u1eb1ng \u0111\u1ecbnh d\u1ea1ng JSON-LD do Google \u0111\u1ec1 xu\u1ea5t.<\/li>\n<li><strong>\u0110i\u1ec1n v\u00e0o c\u00e1c thu\u1ed9c t\u00ednh b\u1eaft bu\u1ed9c:<\/strong> \u0110i\u1ec1n \u0111\u1ea7y \u0111\u1ee7 t\u1ea5t c\u1ea3 c\u00e1c thu\u1ed9c t\u00ednh b\u1eaft bu\u1ed9c theo lo\u1ea1i l\u01b0\u1ee3c \u0111\u1ed3 c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>Ki\u1ec3m tra \u0111\u1ed9 ch\u00ednh x\u00e1c:<\/strong> \u0110\u1ea3m b\u1ea3o \u0111\u00e1nh d\u1ea5u c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng b\u00ecnh th\u01b0\u1eddng v\u1edbi C\u00f4ng c\u1ee5 ki\u1ec3m tra d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u1ee7a Google.<\/li>\n<li><strong>C\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean:<\/strong> C\u1eadp nh\u1eadt \u0111\u00e1nh d\u1ea5u b\u1ea5t c\u1ee9 khi n\u00e0o n\u1ed9i dung c\u1ee7a b\u1ea1n thay \u0111\u1ed5i ho\u1eb7c \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt.<\/li>\n<li><strong>Xem k\u1ebft qu\u1ea3 phong ph\u00fa:<\/strong> Theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a k\u1ebft qu\u1ea3 phong ph\u00fa v\u00e0 c\u1ea3i thi\u1ec7n th\u00f4ng qua Google Search Console.<\/li>\n<\/ol>\n<p>\u0110\u1ec3 ki\u1ec3m tra v\u00e0 x\u00e1c th\u1ef1c \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u1ee7a b\u1ea1n, Google <strong>C\u00f4ng c\u1ee5 ki\u1ec3m tra d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong>\u0110\u1eebng qu\u00ean s\u1eed d\u1ee5ng . C\u00f4ng c\u1ee5 n\u00e0y gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh v\u00e0 s\u1eeda b\u1ea5t k\u1ef3 l\u1ed7i n\u00e0o trong \u0111\u00e1nh d\u1ea5u c\u1ee7a m\u00ecnh. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a k\u1ebft qu\u1ea3 phong ph\u00fa trong Google Search Console \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac v\u00e0 th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 c\u1ea3i ti\u1ebfn n\u00e0o c\u1ea7n thi\u1ebft.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Uygulama_Ornekleri\"><\/span>V\u00ed d\u1ee5 \u1ee9ng d\u1ee5ng<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch tri\u1ec3n khai \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n \u0111ang \u0111\u0103ng m\u1ed9t c\u00f4ng th\u1ee9c n\u1ea5u \u0103n, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 bao g\u1ed3m c\u00e1c th\u00f4ng tin nh\u01b0 t\u00ean c\u00f4ng th\u1ee9c, m\u00f4 t\u1ea3, nguy\u00ean li\u1ec7u, th\u1eddi gian n\u1ea5u v\u00e0 gi\u00e1 tr\u1ecb dinh d\u01b0\u1ee1ng. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00f4ng th\u1ee9c c\u1ee7a b\u1ea1n v\u00e0 cung c\u1ea5p k\u1ebft qu\u1ea3 phong ph\u00fa h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng. \u0110\u1ed1i v\u1edbi m\u1ed9t trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh n\u1ed5i b\u1eadt h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm b\u1eb1ng c\u00e1ch \u0111\u00e1nh d\u1ea5u c\u00e1c th\u00f4ng tin nh\u01b0 t\u00ean s\u1ea3n ph\u1ea9m, m\u00f4 t\u1ea3, gi\u00e1 c\u1ea3, t\u00ecnh tr\u1ea1ng c\u00f2n h\u00e0ng, \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 v\u00e0 h\u00ecnh \u1ea3nh.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yapisal_Veri_Belgeleri\"><\/span>T\u00e0i li\u1ec7u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o nhi\u1ec1u ngu\u1ed3n t\u00e0i li\u1ec7u kh\u00e1c nhau \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac v\u00e0 \u0111\u1ea3m b\u1ea3o tri\u1ec3n khai \u0111\u00fang c\u00e1ch. Schema.org l\u00e0 m\u1ed9t ngu\u1ed3n t\u00e0i nguy\u00ean to\u00e0n di\u1ec7n m\u00f4 t\u1ea3 c\u00e1c lo\u1ea1i l\u01b0\u1ee3c \u0111\u1ed3 ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 c\u00e1c thu\u1ed9c t\u00ednh c\u1ee7a ch\u00fang. T\u00e0i li\u1ec7u d\u00e0nh cho nh\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a Google cung c\u1ea5p h\u01b0\u1edbng d\u1eabn chi ti\u1ebft v\u00e0 v\u00ed d\u1ee5 v\u1ec1 c\u00e1ch tri\u1ec3n khai d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac. Ngo\u00e0i ra, nhi\u1ec1u blog v\u00e0 di\u1ec5n \u0111\u00e0n SEO chia s\u1ebb c\u00e1c xu h\u01b0\u1edbng, m\u1eb9o v\u00e0 th\u1ee7 thu\u1eadt m\u1edbi nh\u1ea5t li\u00ean quan \u0111\u1ebfn \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac. B\u1eb1ng c\u00e1ch th\u01b0\u1eddng xuy\u00ean theo d\u00f5i c\u00e1c t\u00e0i nguy\u00ean n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c v\u1ec1 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Isaretleme_Turlerinin_Karsilastirilmasi\"><\/span>So s\u00e1nh c\u00e1c lo\u1ea1i \u0111\u00e1nh d\u1ea5u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> C\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e1nh d\u1ea5u gi\u00fap b\u1ea1n gi\u1ea3i th\u00edch n\u1ed9i dung trang web c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. M\u1ed7i lo\u1ea1i \u0111\u00e1nh d\u1ea5u mang l\u1ea1i nh\u1eefng \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m kh\u00e1c nhau. Do \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i ch\u1ecdn lo\u1ea1i ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi trang web v\u00e0 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung c\u1ee7a b\u1ea1n. Trong ph\u1ea7n n\u00e0y, ch\u00fang ta s\u1ebd so s\u00e1nh c\u00e1c lo\u1ea1i \u0111\u00e1nh d\u1ea5u ph\u1ed5 bi\u1ebfn v\u00e0 ph\u00e2n t\u00edch chi ti\u1ebft c\u00e1c t\u00ednh n\u0103ng c\u1ee7a t\u1eebng lo\u1ea1i.<\/p>\n<p>B\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y cung c\u1ea5p ph\u00e2n t\u00edch so s\u00e1nh c\u00e1c lo\u1ea1i \u0111\u00e1nh d\u1ea5u ph\u1ed5 bi\u1ebfn nh\u1ea5t. Ph\u00e2n t\u00edch n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u lo\u1ea1i \u0111\u00e1nh d\u1ea5u n\u00e0o ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi t\u1eebng tr\u01b0\u1eddng h\u1ee3p.<\/p>\n<table>\n<thead>\n<tr>\n<th>Lo\u1ea1i \u0111\u00e1nh d\u1ea5u<\/th>\n<th>\u01afu \u0111i\u1ec3m<\/th>\n<th>Nh\u01b0\u1ee3c \u0111i\u1ec3m<\/th>\n<th>Khu v\u1ef1c s\u1eed d\u1ee5ng<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>JSON-LD<\/td>\n<td>\n<ul>\n<li>D\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng<\/li>\n<li>Kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn n\u1ed9i dung trang<\/li>\n<li>\u0110\u01b0\u1ee3c Google \u0111\u1ec1 xu\u1ea5t<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>C\u00f4ng c\u1ee5 x\u00e1c minh \u0111\u00f4i khi c\u00f3 th\u1ec3 ph\u1ee9c t\u1ea1p<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>B\u00e0i vi\u1ebft tin t\u1ee9c<\/li>\n<li>S\u1ef1 ki\u1ec7n<\/li>\n<li>Th\u00f4ng tin s\u1ea3n ph\u1ea9m<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>D\u1eef li\u1ec7u vi m\u00f4<\/td>\n<td>\n<ul>\n<li>\u0110\u01b0\u1ee3c h\u1ed7 tr\u1ee3 r\u1ed9ng r\u00e3i<\/li>\n<li>C\u00f3 th\u1ec3 t\u00edch h\u1ee3p v\u00e0o HTML<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>C\u00f3 th\u1ec3 ph\u1ee9c t\u1ea1p h\u01a1n \u0111\u1ec3 th\u1ef1c hi\u1ec7n<\/li>\n<li>C\u00f3 th\u1ec3 g\u00e2y nh\u1ea7m l\u1eabn c\u1ea5u tr\u00fac HTML<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>\u0110\u01a1n thu\u1ed1c<\/li>\n<li>\u0110\u00e1nh gi\u00e1<\/li>\n<li>Th\u00f4ng tin li\u00ean l\u1ea1c<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>RDFa<\/td>\n<td>\n<ul>\n<li>Cung c\u1ea5p s\u1ef1 linh ho\u1ea1t<\/li>\n<li>T\u01b0\u01a1ng th\u00edch v\u1edbi nhi\u1ec1u t\u1eeb \u0111i\u1ec3n kh\u00e1c nhau<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>\u0110\u01b0\u1eddng cong h\u1ecdc t\u1eadp d\u1ed1c h\u01a1n<\/li>\n<li>\u00cdt ph\u1ed5 bi\u1ebfn h\u01a1n<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>\u1ea4n ph\u1ea9m h\u1ecdc thu\u1eadt<\/li>\n<li>C\u01a1 s\u1edf d\u1eef li\u1ec7u<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\u0110\u1ecbnh d\u1ea1ng si\u00eau nh\u1ecf<\/td>\n<td>\n<ul>\n<li>\u0110\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 hi\u1ec3u<\/li>\n<li>D\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>S\u1ed1 l\u01b0\u1ee3ng t\u00ednh n\u0103ng h\u1ea1n ch\u1ebf<\/li>\n<li>\u00cdt \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>Th\u00f4ng tin c\u00e1 nh\u00e2n<\/li>\n<li>S\u1ef1 ki\u1ec7n<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Khi l\u1ef1a ch\u1ecdn lo\u1ea1i \u0111\u00e1nh d\u1ea5u, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u00e2n nh\u1eafc nhu c\u1ea7u c\u1ee7a trang web v\u00e0 tr\u00ecnh \u0111\u1ed9 k\u1ef9 thu\u1eadt c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t gi\u1ea3i ph\u00e1p nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng, JSON-LD c\u00f3 th\u1ec3 l\u00e0 l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm \u0111\u00e1nh d\u1ea5u ph\u1ee9c t\u1ea1p v\u00e0 t\u00f9y ch\u1ec9nh h\u01a1n, Microdata ho\u1eb7c RDFa c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n<p> <strong>C\u00e1c lo\u1ea1i \u0111\u00e1nh d\u1ea5u<\/strong> <\/p>\n<ul>\n<li>JSON-LD (K\u00fd hi\u1ec7u \u0111\u1ed1i t\u01b0\u1ee3ng JavaScript cho d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c li\u00ean k\u1ebft)<\/li>\n<li>D\u1eef li\u1ec7u vi m\u00f4<\/li>\n<li>RDFa (Khung m\u00f4 t\u1ea3 t\u00e0i nguy\u00ean trong thu\u1ed9c t\u00ednh)<\/li>\n<li>\u0110\u1ecbnh d\u1ea1ng si\u00eau nh\u1ecf<\/li>\n<li>S\u01a1 \u0111\u1ed3.org<\/li>\n<\/ul>\n<p>M\u1ed7i lo\u1ea1i \u0111\u00e1nh d\u1ea5u \u0111\u1ec1u c\u00f3 \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang. Do \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i l\u1ef1a ch\u1ecdn lo\u1ea1i \u0111\u00e1nh d\u1ea5u ph\u00f9 h\u1ee3p nh\u1ea5t d\u1ef1a tr\u00ean nhu c\u1ea7u v\u00e0 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a trang web. V\u00ed d\u1ee5: s\u1eed d\u1ee5ng JSON-LD \u0111\u1ec3 \u0111\u00e1nh d\u1ea5u th\u00f4ng tin s\u1ea3n ph\u1ea9m cho trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c \u0111o\u1ea1n tr\u00edch phong ph\u00fa (rich snippet) trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. M\u1eb7t kh\u00e1c, s\u1eed d\u1ee5ng \u0111\u00e1nh d\u1ea5u b\u00e0i vi\u1ebft cho blog c\u00f3 th\u1ec3 gi\u00fap n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3u r\u00f5 h\u01a1n v\u00e0 n\u1ed5i b\u1eadt trong c\u00e1c t\u00ecm ki\u1ebfm c\u00f3 li\u00ean quan. H\u00e3y nh\u1edb r\u1eb1ng, v\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u ph\u00f9 h\u1ee3p, <strong>d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> S\u1eed d\u1ee5ng n\u00f3 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 hi\u1ec7u su\u1ea5t SEO c\u1ee7a b\u1ea1n.<\/p>\n<p>Vi\u1ec7c so s\u00e1nh c\u00e1c lo\u1ea1i \u0111\u00e1nh d\u1ea5u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n ch\u1ecdn lo\u1ea1i ph\u00f9 h\u1ee3p nh\u1ea5t cho trang web c\u1ee7a m\u00ecnh. Xem x\u00e9t c\u00e1c t\u00ednh n\u0103ng, \u01b0u \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a t\u1eebng lo\u1ea1i, <strong>d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> B\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c d\u1ea5u hi\u1ec7u c\u1ee7a m\u00ecnh theo c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u00e0 t\u0103ng c\u01b0\u1eddng t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"JSON-LD_ile_SEO_Performansinizi_Artirin\"><\/span>C\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t SEO c\u1ee7a b\u1ea1n v\u1edbi JSON-LD<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> \u0110\u00e1nh d\u1ea5u gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u r\u00f5 h\u01a1n n\u1ed9i dung trang web c\u1ee7a b\u1ea1n, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 hi\u1ec7u su\u1ea5t SEO. JSON-LD (JavaScript Object Notation for Linked Data) l\u00e0 m\u1ed9t \u0111\u1ecbnh d\u1ea1ng ph\u1ed5 bi\u1ebfn \u0111\u1ec3 th\u00eam d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac v\u00e0o trang web. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c Google v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c khuy\u1ebfn ngh\u1ecb, v\u00e0 t\u00ednh d\u1ec5 s\u1eed d\u1ee5ng c\u1ee7a n\u00f3 khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn trong gi\u1edbi l\u1eadp tr\u00ecnh vi\u00ean web v\u00e0 chuy\u00ean gia SEO.<\/p>\n<p>T\u00e1c \u0111\u1ed9ng c\u1ee7a JSON-LD l\u00ean SEO r\u1ea5t \u0111a d\u1ea1ng. \u0110\u1ea7u ti\u00ean, n\u00f3 cung c\u1ea5p cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nhi\u1ec1u th\u00f4ng tin h\u01a1n v\u1ec1 n\u1ed9i dung c\u1ee7a b\u1ea1n, cho ph\u00e9p b\u1ea1n t\u1ea1o c\u00e1c \u0111o\u1ea1n tr\u00edch phong ph\u00fa h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. C\u00e1c \u0111o\u1ea1n tr\u00edch phong ph\u00fa n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m ti\u00eau \u0111\u1ec1, m\u00f4 t\u1ea3, h\u00ecnh \u1ea3nh, \u0111\u00e1nh gi\u00e1 v\u00e0 c\u00e1c th\u00f4ng tin quan tr\u1ecdng kh\u00e1c, c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR). V\u00ed d\u1ee5: vi\u1ec7c hi\u1ec3n th\u1ecb th\u00f4ng tin nh\u01b0 gi\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 tr\u1ef1c ti\u1ebfp trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 d\u1eabn h\u1ecd \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n.<\/p>\n<table>\n<thead>\n<tr>\n<th>T\u00ednh n\u0103ng<\/th>\n<th>Gi\u1ea3i th\u00edch<\/th>\n<th>L\u1ee3i \u00edch c\u1ee7a SEO<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0110o\u1ea1n tr\u00edch phong ph\u00fa<\/td>\n<td>Hi\u1ec3n th\u1ecb th\u00eam th\u00f4ng tin trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/td>\n<td>N\u00f3 l\u00e0m t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR) v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/td>\n<\/tr>\n<tr>\n<td>Di\u1ec5n gi\u1ea3i n\u1ed9i dung<\/td>\n<td>C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u n\u1ed9i dung t\u1ed1t h\u01a1n.<\/td>\n<td>X\u1ebfp h\u1ea1ng ch\u00ednh x\u00e1c h\u01a1n, ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/td>\n<\/tr>\n<tr>\n<td>D\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng<\/td>\n<td>V\u00ec n\u00f3 d\u1ef1a tr\u00ean JavaScript n\u00ean c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00edch h\u1ee3p.<\/td>\n<td>N\u00f3 l\u00e0m gi\u1ea3m chi ph\u00ed ph\u00e1t tri\u1ec3n v\u00e0 cho ph\u00e9p tri\u1ec3n khai nhanh ch\u00f3ng.<\/td>\n<\/tr>\n<tr>\n<td>H\u00e0nh ch\u00ednh trung \u01b0\u01a1ng<\/td>\n<td>Kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac t\u1eeb m\u1ed9t n\u01a1i duy nh\u1ea5t.<\/td>\n<td>N\u00f3 \u0111\u01a1n gi\u1ea3n h\u00f3a vi\u1ec7c c\u1eadp nh\u1eadt v\u00e0 \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>C\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec3m quan tr\u1ecdng c\u1ea7n c\u00e2n nh\u1eafc khi s\u1eed d\u1ee5ng JSON-LD \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t SEO c\u1ee7a b\u1ea1n. \u0110\u1ea7u ti\u00ean, <strong>d\u1eef li\u1ec7u ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt<\/strong> H\u00e3y c\u1ea9n th\u1eadn khi s\u1eed d\u1ee5ng. Th\u00f4ng tin kh\u00f4ng ch\u00ednh x\u00e1c ho\u1eb7c kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 c\u00f3 th\u1ec3 khi\u1ebfn c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u sai trang web c\u1ee7a b\u1ea1n v\u00e0 l\u00e0m gi\u1ea3m th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n. Th\u1ee9 hai, v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n <strong>c\u00e1c ki\u1ec3u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac li\u00ean quan<\/strong> V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n chia s\u1ebb c\u00f4ng th\u1ee9c n\u1ea5u \u0103n, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng ki\u1ec3u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac Recipe. Th\u1ee9 ba, h\u00e3y th\u01b0\u1eddng xuy\u00ean xem x\u00e9t d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac v\u00e0 c\u1eadp nh\u1eadt n\u00f3. C\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Search Console c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh v\u00e0 s\u1eeda l\u1ed7i d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac.<\/p>\n<p>\u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a nh\u1eefng l\u1ee3i \u00edch m\u00e0 JSON-LD mang l\u1ea1i v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t SEO, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m theo c\u00e1c b\u01b0\u1edbc sau:<\/p>\n<ol>\n<li><strong>Ph\u00e2n t\u00edch n\u1ed9i dung c\u1ee7a b\u1ea1n:<\/strong> X\u00e1c \u0111\u1ecbnh lo\u1ea1i d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>T\u1ea1o l\u01b0\u1ee3c \u0111\u1ed3 JSON-LD:<\/strong> T\u1ea1o l\u01b0\u1ee3c \u0111\u1ed3 ph\u00f9 h\u1ee3p b\u1eb1ng Schema.org.<\/li>\n<li><strong>Th\u00eam m\u00e3 JSON-LD v\u00e0o trang web c\u1ee7a b\u1ea1n:<\/strong> &lt;head&gt; ph\u1ea7n ho\u1eb7c &lt;body&gt; B\u1ea1n c&oacute; th\u1ec3 th&ecirc;m n&oacute; v&agrave;o ph\u1ea7n n&agrave;y.<\/li>\n<li><strong>Ki\u1ec3m tra v\u00e0 x\u00e1c minh:<\/strong> Ki\u1ec3m tra d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u1ee7a b\u1ea1n b\u1eb1ng c\u00f4ng c\u1ee5 Ki\u1ec3m tra k\u1ebft qu\u1ea3 phong ph\u00fa c\u1ee7a Google.<\/li>\n<li><strong>C\u1eadp nh\u1eadt th\u00f4ng tin m\u1edbi nh\u1ea5t:<\/strong> C\u1eadp nh\u1eadt d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u1ee7a b\u1ea1n theo nh\u1eefng thay \u0111\u1ed5i trong n\u1ed9i dung.<\/li>\n<\/ol>\n<p>JSON-LD c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c SEO c\u1ee7a b\u1ea1n. Khi \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang c\u00e1ch, n\u00f3 c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u r\u00f5 h\u01a1n n\u1ed9i dung c\u1ee7a b\u1ea1n, t\u1ea1o ra c\u00e1c \u0111o\u1ea1n tr\u00edch phong ph\u00fa h\u01a1n v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t SEO. H\u00e3y nh\u1edb r\u1eb1ng: <strong>li\u00ean t\u1ee5c th\u1eed nghi\u1ec7m v\u00e0 t\u1ed1i \u01b0u h\u00f3a<\/strong>l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t t\u1eeb d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Veri_Yapisi_Olustururken_Dikkat_Edilmesi_Gerekenler\"><\/span>Nh\u1eefng \u0111i\u1ec1u c\u1ea7n c\u00e2n nh\u1eafc khi t\u1ea1o c\u1ea5u tr\u00fac d\u1eef li\u1ec7u<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u1ea9n th\u1eadn khi t\u1ea1o n\u1ed9i dung \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u v\u00e0 l\u1eadp ch\u1ec9 m\u1ee5c n\u1ed9i dung \u0111\u00f3 m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. Kh\u00f4ng ch\u00ednh x\u00e1c ho\u1eb7c kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 <strong>d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> c\u00e1c d\u1ea5u hi\u1ec7u c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Do \u0111\u00f3, <strong>d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> Vi\u1ec7c tri\u1ec3n khai l\u01b0\u1ee3c \u0111\u1ed3 m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 SEO trang web c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng.<\/p>\n<p><strong>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> Trong qu\u00e1 tr\u00ecnh t\u1ea1o, tr\u01b0\u1edbc ti\u00ean b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh lo\u1ea1i n\u1ed9i dung b\u1ea1n mu\u1ed1n \u0111\u00e1nh d\u1ea5u. C\u00e1c lo\u1ea1i n\u1ed9i dung kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ea3n ph\u1ea9m, b\u00e0i vi\u1ebft, s\u1ef1 ki\u1ec7n ho\u1eb7c c\u00f4ng th\u1ee9c n\u1ea5u \u0103n, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u kh\u00e1c nhau. <strong>d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> M\u1ed7i l\u01b0\u1ee3c \u0111\u1ed3 cho ph\u00e9p b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c thu\u1ed9c t\u00ednh v\u00e0 thu\u1ed9c t\u00ednh c\u1ee5 th\u1ec3 cho n\u1ed9i dung c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5: b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh d\u1ea5u th\u00f4ng tin nh\u01b0 gi\u00e1 c\u1ea3, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u00ecnh tr\u1ea1ng c\u00f2n h\u00e0ng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m.<\/p>\n<ul> <strong>Nh\u1eefng \u0111i\u1ec3m c\u1ea7n c\u00e2n nh\u1eafc<\/strong> <\/p>\n<li>Ch\u1ecdn l\u01b0\u1ee3c \u0111\u1ed3 ph\u00f9 h\u1ee3p: Ch\u1ecdn l\u01b0\u1ee3c \u0111\u1ed3 ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/li>\n<li>Ho\u00e0n th\u00e0nh c\u00e1c tr\u01b0\u1eddng b\u1eaft bu\u1ed9c: \u0110i\u1ec1n \u0111\u1ea7y \u0111\u1ee7 c\u00e1c tr\u01b0\u1eddng b\u1eaft bu\u1ed9c trong l\u01b0\u1ee3c \u0111\u1ed3.<\/li>\n<li>C\u1eadp nh\u1eadt li\u00ean t\u1ee5c: C\u1eadp nh\u1eadt n\u1ed9i dung c\u1ee7a b\u1ea1n <strong>d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> ph\u1ea3n \u00e1nh trong c\u00e1c d\u1ea5u hi\u1ec7u c\u1ee7a b\u1ea1n.<\/li>\n<li>H\u00e3y nh\u1ea5t qu\u00e1n: S\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t ti\u00eau chu\u1ea9n tr\u00ean to\u00e0n b\u1ed9 trang web c\u1ee7a b\u1ea1n.<\/li>\n<li>Ki\u1ec3m tra: S\u1eeda l\u1ed7i b\u1eb1ng c\u00e1ch ki\u1ec3m tra \u0111\u00e1nh d\u1ea5u th\u01b0\u1eddng xuy\u00ean.<\/li>\n<\/ul>\n<p>B\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y hi\u1ec3n th\u1ecb m\u1ed9t s\u1ed1 quy t\u1eafc c\u01a1 b\u1ea3n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c lo\u1ea1i n\u1ed9i dung kh\u00e1c nhau. <strong>d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> V\u00ed d\u1ee5 v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c \u0111\u01b0a ra d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<table>\n<tr>\n<th>Lo\u1ea1i n\u1ed9i dung<\/th>\n<th>Ki\u1ec3u l\u01b0\u1ee3c \u0111\u1ed3<\/th>\n<th>C\u00e1c t\u00ednh n\u0103ng ch\u00ednh<\/th>\n<\/tr>\n<tr>\n<td>B\u00e0i b\u00e1o<\/td>\n<td>B\u00e0i vi\u1ebft, Tin t\u1ee9cB\u00e0i vi\u1ebft<\/td>\n<td>Ti\u00eau \u0111\u1ec1, M\u00f4 t\u1ea3, Ng\u00e0y xu\u1ea5t b\u1ea3n<\/td>\n<\/tr>\n<tr>\n<td>S\u1ea3n ph\u1ea9m<\/td>\n<td>S\u1ea3n ph\u1ea9m<\/td>\n<td>T\u00ean, Gi\u00e1, Th\u01b0\u01a1ng hi\u1ec7u, T\u00ecnh tr\u1ea1ng h\u00e0ng t\u1ed3n kho<\/td>\n<\/tr>\n<tr>\n<td>Ho\u1ea1t \u0111\u1ed9ng<\/td>\n<td>S\u1ef1 ki\u1ec7n<\/td>\n<td>T\u00ean, Ng\u00e0y, \u0110\u1ecba \u0111i\u1ec3m, M\u00f4 t\u1ea3<\/td>\n<\/tr>\n<tr>\n<td>\u0110\u1eb7c \u0111i\u1ec3m k\u1ef9 thu\u1eadt<\/td>\n<td>C\u00f4ng th\u1ee9c<\/td>\n<td>T\u00ean, Th\u00e0nh ph\u1ea7n, Th\u1eddi gian chu\u1ea9n b\u1ecb<\/td>\n<\/tr>\n<\/table>\n<p><strong>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> Sau khi t\u1ea1o m\u00e3 \u0111\u00e1nh d\u1ea5u, h\u00e3y s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Ki\u1ec3m tra K\u1ebft qu\u1ea3 Gi\u00e0u c\u1ee7a Google \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u00e3 \u0111\u01b0\u1ee3c tri\u1ec3n khai ch\u00ednh x\u00e1c. C\u00f4ng c\u1ee5 n\u00e0y s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh l\u1ed7i v\u00e0 t\u1ed1i \u01b0u h\u00f3a m\u00e3 \u0111\u00e1nh d\u1ea5u. C\u00f4ng c\u1ee5 n\u00e0y c\u0169ng: <strong>d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> B\u1eb1ng c\u00e1ch c\u1eadp nh\u1eadt \u0111\u00e1nh d\u1ea5u th\u01b0\u1eddng xuy\u00ean, b\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh nh\u1eefng thay \u0111\u1ed5i trong n\u1ed9i dung c\u1ee7a m\u00ecnh v\u00e0 \u0111\u1ea3m b\u1ea3o c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u \u0111\u00fang.<\/p>\n<p><strong>d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i nh\u1ea5t qu\u00e1n trong vi\u1ec7c \u0111\u00e1nh d\u1ea5u v\u00e0 s\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t ti\u00eau chu\u1ea9n tr\u00ean to\u00e0n b\u1ed9 trang web. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u r\u00f5 h\u01a1n v\u00e0 l\u1eadp ch\u1ec9 m\u1ee5c trang web c\u1ee7a b\u1ea1n. H\u00e3y nh\u1edb r\u1eb1ng, \u0111\u00e1nh d\u1ea5u ph\u1ea3i ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt. <strong>d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> \u0110\u00e1nh d\u1ea5u gi\u00fap trang web c\u1ee7a b\u1ea1n d\u1ec5 th\u1ea5y h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp h\u01a1n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Yapisal_Veri_Icin_Yararli_Araclar\"><\/span>C\u00e1c c\u00f4ng c\u1ee5 h\u1eefu \u00edch cho d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> C\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 c\u00f3 s\u1eb5n \u0111\u1ec3 tri\u1ec3n khai v\u00e0 qu\u1ea3n l\u00fd \u0111\u00e1nh d\u1ea5u. Nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y gi\u00fap b\u1ea1n \u0111\u1ea3m b\u1ea3o \u0111\u00e1nh d\u1ea5u ch\u00ednh x\u00e1c, ph\u00e1t hi\u1ec7n l\u1ed7i v\u00e0 gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u r\u00f5 h\u01a1n n\u1ed9i dung c\u1ee7a b\u1ea1n. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng \u0111\u00fang c\u00f4ng c\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 tri\u1ec3n khai d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t SEO.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 ch\u00ednh c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n c\u00e1c d\u1ef1 \u00e1n d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac:<\/p>\n<ul>\n<li><strong>B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n t\u00ecm ki\u1ebfm c\u1ee7a Google:<\/strong> C\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed c\u1ee7a Google cho ph\u00e9p b\u1ea1n theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a trang web trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google v\u00e0 ph\u00e1t hi\u1ec7n l\u1ed7i d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac.<\/li>\n<li><strong>Ki\u1ec3m tra k\u1ebft qu\u1ea3 phong ph\u00fa c\u1ee7a Google:<\/strong> C\u00f4ng c\u1ee5 n\u00e0y cho ph\u00e9p b\u1ea1n xem c\u00e1ch Google di\u1ec5n gi\u1ea3i d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u1ee7a b\u1ea1n v\u00e0 xem tr\u01b0\u1edbc k\u1ebft qu\u1ea3 phong ph\u00fa.<\/li>\n<li><strong>Tr\u00ecnh t\u1ea1o \u0111\u00e1nh d\u1ea5u l\u01b0\u1ee3c \u0111\u1ed3 (JSON-LD):<\/strong> Nhi\u1ec1u c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn kh\u00e1c nhau gi\u00fap b\u1ea1n t\u1ea1o \u0111\u00e1nh d\u1ea5u JSON-LD cho c\u00e1c lo\u1ea1i n\u1ed9i dung c\u1ee5 th\u1ec3.<\/li>\n<li><strong>Schema.org:<\/strong> \u0110\u00e2y l\u00e0 m\u1ed9t t\u1eeb \u0111i\u1ec3n d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac v\u00e0 cung c\u1ea5p th\u00f4ng tin to\u00e0n di\u1ec7n v\u1ec1 c\u00e1c lo\u1ea1i th\u1ef1c th\u1ec3 kh\u00e1c nhau v\u00e0 thu\u1ed9c t\u00ednh c\u1ee7a ch\u00fang.<\/li>\n<li><strong>Yoast SEO ho\u1eb7c Rank Math:<\/strong> C\u00e1c plugin SEO d\u00e0nh cho ng\u01b0\u1eddi d\u00f9ng WordPress n\u00e0y gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng th\u00eam v\u00e0 qu\u1ea3n l\u00fd \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac.<\/li>\n<\/ul>\n<p>Ngo\u00e0i nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y, vi\u1ec7c th\u01b0\u1eddng xuy\u00ean xem x\u00e9t t\u00ednh ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u0169ng r\u1ea5t quan tr\u1ecdng. H\u00e3y \u0111\u1ea3m b\u1ea3o \u0111\u00e1nh d\u1ea5u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung tr\u00ean trang web. Ngo\u00e0i ra, h\u00e3y c\u1ed1 g\u1eafng li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n \u0111\u00e1nh d\u1ea5u d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 ph\u00e2n t\u00edch c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n<table>\n<tr>\n<th>T\u00ean xe<\/th>\n<th>Gi\u1ea3i th\u00edch<\/th>\n<th>\u0110\u1eb7c tr\u01b0ng<\/th>\n<\/tr>\n<tr>\n<td>B\u1ea3ng \u0111i\u1ec1u khi\u1ec3n t\u00ecm ki\u1ebfm c\u1ee7a Google<\/td>\n<td>N\u00f3 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a trang web c\u1ee7a b\u1ea1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google.<\/td>\n<td>Ph\u00e1t hi\u1ec7n l\u1ed7i, b\u00e1o c\u00e1o hi\u1ec7u su\u1ea5t, ki\u1ec3m tra URL.<\/td>\n<\/tr>\n<tr>\n<td>Ki\u1ec3m tra k\u1ebft qu\u1ea3 phong ph\u00fa c\u1ee7a Google<\/td>\n<td>N\u00f3 cho th\u1ea5y d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c Google di\u1ec5n gi\u1ea3i nh\u01b0 th\u1ebf n\u00e0o.<\/td>\n<td>Xem tr\u01b0\u1edbc k\u1ebft qu\u1ea3 phong ph\u00fa, ph\u00e2n t\u00edch l\u1ed7i, x\u00e1c th\u1ef1c m\u00e3.<\/td>\n<\/tr>\n<tr>\n<td>Tr\u00ecnh t\u1ea1o \u0111\u00e1nh d\u1ea5u l\u01b0\u1ee3c \u0111\u1ed3<\/td>\n<td>Gi\u00fap b\u1ea1n t\u1ea1o \u0111\u00e1nh d\u1ea5u JSON-LD.<\/td>\n<td>Nhi\u1ec1u lo\u1ea1i s\u01a1 \u0111\u1ed3, tr\u01b0\u1eddng t\u00f9y ch\u1ec9nh, d\u1ec5 s\u1eed d\u1ee5ng.<\/td>\n<\/tr>\n<tr>\n<td>S\u01a1 \u0111\u1ed3.org<\/td>\n<td>\u0110\u00e2y l\u00e0 m\u1ed9t t\u1eeb \u0111i\u1ec3n d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac v\u00e0 ngu\u1ed3n tham kh\u1ea3o.<\/td>\n<td>Th\u00f4ng tin l\u01b0\u1ee3c \u0111\u1ed3 to\u00e0n di\u1ec7n, v\u00ed d\u1ee5, t\u00e0i li\u1ec7u.<\/td>\n<\/tr>\n<\/table>\n<p>H\u00e3y nh\u1edb r\u1eb1ng, vi\u1ec7c duy tr\u00ec d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt s\u1ebd gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 cung c\u1ea5p k\u1ebft qu\u1ea3 phong ph\u00fa v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng. <strong>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> T\u1ed1i \u01b0u h\u00f3a n\u00ean l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c SEO d\u00e0i h\u1ea1n c\u1ee7a b\u1ea1n.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Basarili_Bir_Yapisal_Veri_Uygulamasi_Icin_Ipuclari\"><\/span>M\u1ed9t th\u00e0nh c\u00f4ng <strong>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> M\u1eb9o \u1ee9ng d\u1ee5ng<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> Vi\u1ec7c tri\u1ec3n khai \u0111\u00e1nh d\u1ea5u th\u00e0nh c\u00f4ng tr\u00ean trang web c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u r\u00f5 h\u01a1n n\u1ed9i dung m\u00e0 c\u00f2n gi\u00fap b\u1ea1n t\u1ea1o ra k\u1ebft qu\u1ea3 phong ph\u00fa. Tuy nhi\u00ean, c\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec3m ch\u00ednh c\u1ea7n l\u01b0u \u00fd trong qu\u00e1 tr\u00ecnh n\u00e0y. Vi\u1ec7c tri\u1ec3n khai th\u00e0nh c\u00f4ng \u0111\u00f2i h\u1ecfi s\u1ef1 t\u1ec9 m\u1ec9 tu\u00e2n th\u1ee7 m\u1ed9t lo\u1ea1t c\u00e1c b\u01b0\u1edbc, t\u1eeb vi\u1ec7c l\u1ef1a ch\u1ecdn \u0111\u00fang lo\u1ea1i \u0111\u00e1nh d\u1ea5u, tri\u1ec3n khai ch\u00ednh x\u00e1c v\u00e0 theo d\u00f5i k\u1ebft qu\u1ea3 th\u01b0\u1eddng xuy\u00ean.<\/p>\n<p>Trong b\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y, kh\u00e1c nhau <strong>d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> B\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y t\u00f3m t\u1eaft c\u00e1c lo\u1ea1i \u0111\u00e1nh d\u1ea5u v\u00e0 l\u1ee3i \u00edch c\u1ee7a ch\u00fang \u0111\u1ed1i v\u1edbi c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. B\u1ea3ng n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n quy\u1ebft \u0111\u1ecbnh lo\u1ea1i \u0111\u00e1nh d\u1ea5u n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t cho t\u1eebng n\u1ed9i dung.<\/p>\n<table>\n<thead>\n<tr>\n<th>Lo\u1ea1i \u0111\u00e1nh d\u1ea5u<\/th>\n<th>Gi\u1ea3i th\u00edch<\/th>\n<th>Khu v\u1ef1c s\u1eed d\u1ee5ng<\/th>\n<th>Nh\u1eefng l\u1ee3i \u00edch<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>S\u01a1 \u0111\u1ed3.org<\/td>\n<td>\u0110\u00e2y l\u00e0 t\u1eeb v\u1ef1ng chung \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh d\u1ea5u nhi\u1ec1u lo\u1ea1i n\u1ed9i dung kh\u00e1c nhau.<\/td>\n<td>B\u00e0i vi\u1ebft, s\u1ea3n ph\u1ea9m, s\u1ef1 ki\u1ec7n, t\u1ed5 ch\u1ee9c, v.v.<\/td>\n<td>Nh\u1eefng \u0111o\u1ea1n tr\u00edch gi\u00e0u th\u00f4ng tin h\u01a1n v\u00e0 nhi\u1ec1u th\u00f4ng tin h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/td>\n<\/tr>\n<tr>\n<td>JSON-LD<\/td>\n<td>K\u00fd hi\u1ec7u \u0111\u1ed1i t\u01b0\u1ee3ng JavaScript l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u00e0 <strong>d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> \u0110\u00e2y l\u00e0 \u0111\u1ecbnh d\u1ea1ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u1ec9 \u0111\u1ecbnh.<\/td>\n<td>N\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u1edf ph\u1ea7n \u0111\u1ea7u ho\u1eb7c ph\u1ea7n th\u00e2n c\u1ee7a trang web.<\/td>\n<td>D\u1ec5 d\u00e0ng \u00e1p d\u1ee5ng v\u00e0 qu\u1ea3n l\u00fd.<\/td>\n<\/tr>\n<tr>\n<td>D\u1eef li\u1ec7u vi m\u00f4<\/td>\n<td>M\u1ed9t th\u1ebb \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong th\u1ebb HTML <strong>d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e1nh d\u1ea5u.<\/td>\n<td>C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u00edch h\u1ee3p v\u1edbi n\u1ed9i dung HTML.<\/td>\n<td>C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng hi\u1ec3u \u0111\u01b0\u1ee3c.<\/td>\n<\/tr>\n<tr>\n<td>RDFa<\/td>\n<td>N\u00f3 l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Resource Description Framework in Attributes v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1eb1ng c\u00e1ch th\u00eam thu\u1ed9c t\u00ednh v\u00e0o th\u1ebb HTML. <strong>d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> cung c\u1ea5p.<\/td>\n<td>\u0110\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh si\u00eau d\u1eef li\u1ec7u trong t\u00e0i li\u1ec7u web.<\/td>\n<td>T\u00ednh linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i c\u00e2n nh\u1eafc nh\u1eefng l\u1eddi khuy\u00ean sau \u0111\u00e2y \u0111\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng kh\u00f3 kh\u0103n b\u1ea1n c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 th\u00e0nh c\u00f4ng. Nh\u1eefng l\u1eddi khuy\u00ean n\u00e0y: <strong>d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> s\u1ebd gi\u00fap b\u1ea1n tri\u1ec3n khai \u0111\u00fang c\u00e1ch v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t SEO c\u1ee7a b\u1ea1n.<\/p>\n<ol> <strong>M\u1eb9o \u0111\u1ec3 tri\u1ec3n khai th\u00e0nh c\u00f4ng<\/strong> <\/p>\n<li>Ch\u1ecdn lo\u1ea1i \u0111\u00e1nh d\u1ea5u ph\u00f9 h\u1ee3p: X\u00e1c \u0111\u1ecbnh lo\u1ea1i \u0111\u00e1nh d\u1ea5u ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm h\u1ed7 tr\u1ee3.<\/li>\n<li>Cung c\u1ea5p th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ea7y \u0111\u1ee7: \u0110\u1ea3m b\u1ea3o d\u1eef li\u1ec7u b\u1ea1n \u0111\u00e1nh d\u1ea5u l\u00e0 ch\u00ednh x\u00e1c, c\u1eadp nh\u1eadt v\u00e0 \u0111\u1ea7y \u0111\u1ee7.<\/li>\n<li>H\u00e3y c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng JSON-LD: JSON-LD l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn nh\u1edd t\u00ednh d\u1ec5 tri\u1ec3n khai v\u00e0 qu\u1ea3n l\u00fd.<\/li>\n<li>Th\u1ef1c hi\u1ec7n theo h\u01b0\u1edbng d\u1eabn c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm: Google v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c <strong>d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng v\u00e0 l\u00e0m theo h\u01b0\u1edbng d\u1eabn.<\/li>\n<li>S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ki\u1ec3m tra: Kh\u1eafc ph\u1ee5c l\u1ed7i b\u1eb1ng c\u00e1ch ki\u1ec3m tra \u0111\u00e1nh d\u1ea5u c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Rich Results Test c\u1ee7a Google.<\/li>\n<li>Xem x\u00e9t kh\u1ea3 n\u0103ng t\u01b0\u01a1ng th\u00edch v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng: \u0110\u1ea3m b\u1ea3o trang web c\u1ee7a b\u1ea1n hi\u1ec3n th\u1ecb ch\u00ednh x\u00e1c tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/li>\n<li>Theo d\u00f5i v\u00e0 c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean: <strong>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> Theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a b\u1ea1n th\u01b0\u1eddng xuy\u00ean v\u00e0 c\u1eadp nh\u1eadt \u0111i\u1ec3m \u0111\u00e1nh gi\u00e1 khi c\u1ea7n thi\u1ebft.<\/li>\n<\/ol>\n<p>m\u1ed9t th\u00e0nh c\u00f4ng <strong>d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u r\u00f5 h\u01a1n n\u1ed9i dung c\u1ee7a b\u1ea1n m\u00e0 c\u00f2n c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. \u0110o\u1ea1n tr\u00edch phong ph\u00fa cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng nhi\u1ec1u th\u00f4ng tin h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t. H\u01a1n n\u1eefa, n\u1ed9i dung ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ea7y \u0111\u1ee7 <strong>d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong>c\u00f3 th\u1ec3 gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u1eadp ch\u1ec9 m\u1ee5c v\u00e0 x\u1ebfp h\u1ea1ng trang web c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n. H\u00e3y nh\u1edb r\u1eb1ng, v\u1edbi s\u1ef1 ki\u00ean nh\u1eabn v\u00e0 l\u00e0m vi\u1ec7c c\u1ea9n th\u1eadn <strong>d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> B\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 t\u1eeb \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Yapisal_Veri_Kullanimindan_Elde_Edilen_Sonuclar\"><\/span>K\u1ebft qu\u1ea3 thu \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/strong> Vi\u1ec7c tri\u1ec3n khai d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u0111\u00fang \u0111\u1eafn v\u00e0 hi\u1ec7u qu\u1ea3 mang l\u1ea1i nhi\u1ec1u k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c cho website. N\u00f3 gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u r\u00f5 h\u01a1n n\u1ed9i dung, t\u1eeb \u0111\u00f3 mang l\u1ea1i k\u1ebft qu\u1ea3 hi\u1ec3n th\u1ecb r\u00f5 r\u00e0ng v\u00e0 phong ph\u00fa h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. \u0110i\u1ec1u n\u00e0y mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch nh\u01b0 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean, t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t cao h\u01a1n v\u00e0 c\u1ea3i thi\u1ec7n s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Vi\u1ec7c t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n<p>M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch l\u1edbn nh\u1ea5t c\u1ee7a d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac l\u00e0 n\u1ed5i b\u1eadt trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. \u0110o\u1ea1n tr\u00edch chi ti\u1ebft, th\u1ebb th\u00f4ng tin v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 tr\u1ef1c quan kh\u00e1c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, t\u0103ng kh\u1ea3 n\u0103ng h\u1ecd nh\u1ea5p v\u00e0o trang web c\u1ee7a b\u1ea1n. \u0110\u00e2y l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf \u0111\u00e1ng k\u1ec3, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c ng\u00e0nh c\u00f3 t\u00ednh c\u1ea1nh tranh cao. B\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y t\u00f3m t\u1eaft t\u00e1c \u0111\u1ed9ng c\u1ee7a d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau.<\/p>\n<table>\n<thead>\n<tr>\n<th>Khu v\u1ef1c<\/th>\n<th>S\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac<\/th>\n<th>K\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/td>\n<td>\u0110\u00e1nh d\u1ea5u s\u1ea3n ph\u1ea9m (gi\u00e1, h\u00e0ng t\u1ed3n kho, \u0111\u00e1nh gi\u00e1)<\/td>\n<td>T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t cao h\u01a1n, doanh s\u1ed1 t\u0103ng<\/td>\n<\/tr>\n<tr>\n<td>C\u00e1c trang tin t\u1ee9c<\/td>\n<td>\u0110\u00e1nh d\u1ea5u b\u00e0i vi\u1ebft (ti\u00eau \u0111\u1ec1, t\u00e1c gi\u1ea3, ng\u00e0y xu\u1ea5t b\u1ea3n)<\/td>\n<td>X\u1ebfp h\u1ea1ng t\u1ed1t h\u01a1n trong Google News, kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb cao h\u01a1n<\/td>\n<\/tr>\n<tr>\n<td>\u0110\u1ecba \u0111i\u1ec3m s\u1ef1 ki\u1ec7n<\/td>\n<td>D\u1ea5u hi\u1ec7u s\u1ef1 ki\u1ec7n (ng\u00e0y, \u0111\u1ecba \u0111i\u1ec3m, th\u00f4ng tin v\u00e9)<\/td>\n<td>C\u00e1c s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c l\u00e0m n\u1ed5i b\u1eadt trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, t\u0103ng c\u01b0\u1eddng s\u1ef1 tham gia<\/td>\n<\/tr>\n<tr>\n<td>Doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng<\/td>\n<td>D\u1ea5u hi\u1ec7u kinh doanh (\u0111\u1ecba ch\u1ec9, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, gi\u1edd l\u00e0m vi\u1ec7c)<\/td>\n<td>X\u1ebfp h\u1ea1ng t\u1ed1t h\u01a1n trong t\u00ecm ki\u1ebfm \u0111\u1ecba ph\u01b0\u01a1ng, t\u0103ng l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Ngo\u00e0i ra, vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u00f2n t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Nh\u1edd d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 hi\u1ec3u n\u1ed9i dung t\u1ed1t h\u01a1n, t\u1eeb \u0111\u00f3 cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p v\u00e0 ch\u00ednh x\u00e1c h\u01a1n. \u0110i\u1ec1u n\u00e0y l\u00e0m t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u1ee7ng c\u1ed1 ni\u1ec1m tin v\u00e0o trang web c\u1ee7a b\u1ea1n.<\/p>\n<ul> <strong>Thu nh\u1eadp \u0111\u1ea1t \u0111\u01b0\u1ee3c<\/strong> <\/p>\n<li>T\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp h\u1eefu c\u01a1<\/li>\n<li>T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t cao h\u01a1n<\/li>\n<li>X\u1ebfp h\u1ea1ng c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n<\/li>\n<li>T\u0103ng c\u01b0\u1eddng s\u1ef1 tham gia c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/li>\n<li>Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n<\/li>\n<li>T\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n<p>Vi\u1ec7c tri\u1ec3n khai d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac s\u1ebd c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t SEO t\u1ed5ng th\u1ec3 c\u1ee7a trang web. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng hi\u1ec3u n\u1ed9i dung c\u1ee7a b\u1ea1n h\u01a1n nh\u1edd d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac, t\u1eeb \u0111\u00f3 n\u00e2ng cao th\u1ee9 h\u1ea1ng. Do \u0111\u00f3, \u0111\u1ea7u t\u01b0 v\u00e0o \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac l\u00e0 m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c SEO d\u00e0i h\u1ea1n.<\/p>\n<blockquote><p> D\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u \u0111\u01b0\u1ee3c trang web c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 hi\u1ec7u su\u1ea5t SEO c\u1ee7a b\u1ea1n. <\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Sik_Sorulan_Sorular\"><\/span>Nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>T\u1ea1i sao \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi trang web?<\/strong><\/p>\n<p>\u0110\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac gi\u00fap c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 n\u1ed9i dung trang web c\u1ee7a b\u1ea1n, mang l\u1ea1i c\u00e1c \u0111o\u1ea1n tr\u00edch phong ph\u00fa h\u01a1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, th\u1ee9 h\u1ea1ng cao h\u01a1n v\u00e0 do \u0111\u00f3 c\u00f3 nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean h\u01a1n.<\/p>\n<p><strong>JSON-LD c\u00f3 kh\u00e1c v\u1edbi c\u00e1c \u0111\u1ecbnh d\u1ea1ng \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac kh\u00e1c (v\u00ed d\u1ee5: Microdata ho\u1eb7c RDFa) kh\u00f4ng v\u00e0 \u01b0u \u0111i\u1ec3m c\u1ee7a n\u00f3 l\u00e0 g\u00ec?<\/strong><\/p>\n<p>\u0110\u00fang v\u1eady, JSON-LD kh\u00e1c v\u1edbi c\u00e1c \u0111\u1ecbnh d\u1ea1ng kh\u00e1c. \u01afu \u0111i\u1ec3m l\u1edbn nh\u1ea5t c\u1ee7a n\u00f3 l\u00e0 c\u00f3 th\u1ec3 l\u01b0u th\u00e0nh m\u1ed9t t\u1ec7p ri\u00eang bi\u1ec7t m\u00e0 kh\u00f4ng l\u00e0m h\u1ecfng c\u1ea5u tr\u00fac HTML c\u1ee7a trang. etiketi i\u00e7inde yer alabilmesidir. Bu, uygulanmas\u0131n\u0131 ve g\u00fcncellenmesini kolayla\u015ft\u0131r\u0131r. Ayr\u0131ca Google taraf\u0131ndan da \u00f6nerilen bir formatt\u0131r.<\/p>\n<p><strong>T\u00f4i c\u1ea7n l\u01b0u \u00fd \u0111i\u1ec1u g\u00ec khi \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac v\u00e0 c\u1ea7n tr\u00e1nh nh\u1eefng l\u1ed7i n\u00e0o?<\/strong><\/p>\n<p>C\u00e1c l\u1ed7i th\u01b0\u1eddng g\u1eb7p bao g\u1ed3m cung c\u1ea5p th\u00f4ng tin kh\u00f4ng \u0111\u1ea7y \u0111\u1ee7 ho\u1eb7c kh\u00f4ng ch\u00ednh x\u00e1c, s\u1eed d\u1ee5ng m\u00e3 \u0111\u00e1nh d\u1ea5u kh\u00f4ng li\u00ean quan (v\u00ed d\u1ee5: th\u00eam t\u1eeb kh\u00f3a kh\u00f4ng li\u00ean quan) v\u00e0 tr\u00ecnh b\u00e0y th\u00f4ng tin kh\u00f4ng nh\u1ea5t qu\u00e1n v\u1edbi n\u1ed9i dung t\u1ed5ng th\u1ec3 c\u1ee7a trang web. \u0110\u1ec3 tr\u00e1nh nh\u1eefng l\u1ed7i n\u00e0y, h\u00e3y l\u00e0m theo h\u01b0\u1edbng d\u1eabn c\u1ee7a schema.org v\u00e0 th\u01b0\u1eddng xuy\u00ean x\u00e1c th\u1ef1c d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u1ecdn \u0111\u00fang lo\u1ea1i d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac cho trang web c\u1ee7a t\u00f4i?<\/strong><\/p>\n<p>B\u1ea1n n\u00ean l\u1ef1a ch\u1ecdn d\u1ef1a tr\u00ean n\u1ed9i dung v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a trang web. N\u1ebfu b\u1ea1n \u0111ang b\u00e1n s\u1ea3n ph\u1ea9m, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng l\u01b0\u1ee3c \u0111\u1ed3 ph\u00f9 h\u1ee3p nh\u1ea5t cho n\u1ed9i dung c\u1ee7a m\u00ecnh, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u00e1nh d\u1ea5u &quot;S\u1ea3n ph\u1ea9m&quot;; n\u1ebfu b\u1ea1n \u0111ang \u0111\u0103ng c\u00f4ng th\u1ee9c n\u1ea5u \u0103n, h\u00e3y s\u1eed d\u1ee5ng \u0111\u00e1nh d\u1ea5u &quot;C\u00f4ng th\u1ee9c&quot;; v\u00e0 n\u1ebfu b\u1ea1n \u0111ang \u0111\u0103ng b\u00e0i vi\u1ebft, h\u00e3y s\u1eed d\u1ee5ng \u0111\u00e1nh d\u1ea5u &quot;B\u00e0i vi\u1ebft&quot;. C\u00f3 r\u1ea5t nhi\u1ec1u lo\u1ea1i l\u01b0\u1ee3c \u0111\u1ed3 kh\u00e1c nhau c\u00f3 s\u1eb5n t\u1ea1i schema.org.<\/p>\n<p><strong>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o m\u00e3 JSON-LD v\u00e0 th\u00eam v\u00e0o trang web c\u1ee7a t\u00f4i?<\/strong><\/p>\n<p>B\u1ea1n c&oacute; th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u c&ocirc;ng c\u1ee5 tr\u1ef1c tuy\u1ebfn ho\u1eb7c tr&igrave;nh t\u1ea1o l\u01b0\u1ee3c \u0111\u1ed3 kh&aacute;c nhau \u0111\u1ec3 t\u1ea1o m&atilde; JSON-LD. B\u1ea1n c&oacute; th\u1ec3 s\u1eed d\u1ee5ng m&atilde; \u0111&atilde; t\u1ea1o \u0111\u1ec3 t\u1ea1o trang web c\u1ee7a m&igrave;nh. &lt;head&gt; ph\u1ea7n ho\u1eb7c &lt;body&gt; \u1edf cu\u1ed1i ph\u1ea7n &lt;script type=&quot;application\/ld+json&quot;&gt; etiketi i&ccedil;inde eklemelisiniz.<\/p>\n<p><strong>L\u00e0m th\u1ebf n\u00e0o t\u00f4i c\u00f3 th\u1ec3 ki\u1ec3m tra xem d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac \u0111\u00e3 \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang c\u00e1ch hay ch\u01b0a?<\/strong><\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra xem d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u1ee7a m\u00ecnh \u0111\u00e3 \u0111\u01b0\u1ee3c tri\u1ec3n khai ch\u00ednh x\u00e1c hay ch\u01b0a b\u1eb1ng c\u00f4ng c\u1ee5 Ki\u1ec3m tra K\u1ebft qu\u1ea3 Gi\u00e0u c\u1ee7a Google ho\u1eb7c Tr\u00ecnh X\u00e1c th\u1ef1c \u0110\u00e1nh d\u1ea5u S\u01a1 \u0111\u1ed3. Nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh l\u1ed7i v\u00e0 c\u1ea3nh b\u00e1o.<\/p>\n<p><strong>T\u00f4i c\u00f3 th\u1ea5y k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm thay \u0111\u1ed5i ngay l\u1eadp t\u1ee9c sau khi th\u00eam d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac kh\u00f4ng? C\u00f3 th\u1eddi gian ch\u1edd kh\u00f4ng?<\/strong><\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng th\u1ea5y s\u1ef1 thay \u0111\u1ed5i ngay l\u1eadp t\u1ee9c trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm sau khi th\u00eam d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac. Google c\u00f3 th\u1ec3 m\u1ea5t m\u1ed9t th\u1eddi gian \u0111\u1ec3 thu th\u1eadp l\u1ea1i d\u1eef li\u1ec7u trang web v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u1ee7a b\u1ea1n. Qu\u00e1 tr\u00ecnh n\u00e0y c\u00f3 th\u1ec3 m\u1ea5t t\u1eeb v\u00e0i ng\u00e0y \u0111\u1ebfn v\u00e0i tu\u1ea7n.<\/p>\n<p><strong>T\u00f4i c\u00f3 n\u00ean s\u1eed d\u1ee5ng \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac tr\u00ean c\u00e1c trang web th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a m\u00ecnh kh\u00f4ng? T\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 \u0111\u1ebfn SEO tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng l\u00e0 g\u00ec?<\/strong><\/p>\n<p>B\u1ea1n ho\u00e0n to\u00e0n n\u00ean l\u00e0m v\u1eady. \u0110\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac c\u0169ng quan tr\u1ecdng kh\u00f4ng k\u00e9m \u0111\u1ed1i v\u1edbi SEO tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. N\u00f3 cho ph\u00e9p b\u1ea1n t\u1ea1o ra c\u00e1c \u0111o\u1ea1n m\u00e3 chi ti\u1ebft v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng khi t\u00ecm ki\u1ebfm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, t\u1eeb \u0111\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a b\u1ea1n.<\/p>","protected":false},"excerpt":{"rendered":"<p>Bu blog yaz\u0131s\u0131, web sitenizin SEO performans\u0131n\u0131 art\u0131rmak i\u00e7in kritik \u00f6neme sahip yap\u0131sal veri i\u015faretlemelerini ve \u00f6zellikle JSON-LD kullan\u0131m\u0131n\u0131 detayl\u0131 bir \u015fekilde ele almaktad\u0131r. Yaz\u0131da, yap\u0131sal veriye giri\u015f yap\u0131ld\u0131ktan sonra, JSON-LD&#8217;nin ne oldu\u011fu, nas\u0131l kullan\u0131ld\u0131\u011f\u0131 ve di\u011fer i\u015faretleme t\u00fcrleriyle kar\u015f\u0131la\u015ft\u0131rmas\u0131 sunulmaktad\u0131r. Ayr\u0131ca, yap\u0131sal veri uygulamalar\u0131ndaki s\u0131k kar\u015f\u0131la\u015f\u0131lan hatalara, en iyi uygulamalara ve veri yap\u0131s\u0131 olu\u015ftururken [&hellip;]<\/p>\n","protected":false},"author":94,"featured_media":20804,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow5YvFDA:productID":"","footnotes":""},"categories":[418],"tags":[2224,2219,2222,2226,2217],"class_list":["post-10462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-sitesi","tag-arama-motorlari","tag-json-ld","tag-veri-isaretlemesi","tag-web-standartlari","tag-yapisal-veri"],"_links":{"self":[{"href":"https:\/\/www.hostragons.com\/vi\/wp-json\/wp\/v2\/posts\/10462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostragons.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostragons.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostragons.com\/vi\/wp-json\/wp\/v2\/users\/94"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostragons.com\/vi\/wp-json\/wp\/v2\/comments?post=10462"}],"version-history":[{"count":0,"href":"https:\/\/www.hostragons.com\/vi\/wp-json\/wp\/v2\/posts\/10462\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostragons.com\/vi\/wp-json\/wp\/v2\/media\/20804"}],"wp:attachment":[{"href":"https:\/\/www.hostragons.com\/vi\/wp-json\/wp\/v2\/media?parent=10462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostragons.com\/vi\/wp-json\/wp\/v2\/categories?post=10462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostragons.com\/vi\/wp-json\/wp\/v2\/tags?post=10462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}