{"id":9662,"date":"2025-03-13T16:37:41","date_gmt":"2025-03-13T16:37:41","guid":{"rendered":"https:\/\/www.hostragons.com\/?p=9662"},"modified":"2025-03-17T13:54:33","modified_gmt":"2025-03-17T13:54:33","slug":"ab-%ed%85%8c%ec%8a%a4%ed%8a%b8%eb%a5%bc-%ed%86%b5%ed%95%9c-%eb%a7%a4%ec%b6%9c-%ec%a6%9d%ea%b0%80%eb%a5%bc-%ec%9c%84%ed%95%9c-%ea%b3%bc%ed%95%99%ec%a0%81-%eb%b0%a9%eb%b2%95","status":"publish","type":"post","link":"https:\/\/www.hostragons.com\/ko\/%eb%b8%94%eb%a1%9c%ea%b7%b8\/ab-%ed%85%8c%ec%8a%a4%ed%8a%b8%eb%a5%bc-%ed%86%b5%ed%95%9c-%eb%a7%a4%ec%b6%9c-%ec%a6%9d%ea%b0%80%eb%a5%bc-%ec%9c%84%ed%95%9c-%ea%b3%bc%ed%95%99%ec%a0%81-%eb%b0%a9%eb%b2%95\/","title":{"rendered":"A\/B \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud55c \ub9e4\ucd9c \uc99d\uac00\ub97c \uc704\ud55c \uacfc\ud559\uc801 \ubc29\ubc95"},"content":{"rendered":"<p>\ub9e4\ucd9c\uc744 \ub298\ub9ac\ub294 \uacfc\ud559\uc801\uc778 \ubc29\ubc95\uc778 A\/B \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ube14\ub85c\uadf8 \uac8c\uc2dc\ubb3c\uc5d0\uc11c\ub294 A\/B \ud14c\uc2a4\ud2b8\uac00 \ubb34\uc5c7\uc774\uace0, \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub294\uc9c0, \uadf8\ub9ac\uace0 \ub9e4\ucd9c\uc744 \ub298\ub9ac\ub294 \ub370 \uc65c \uc911\uc694\ud55c\uc9c0 \uc790\uc138\ud788 \uc124\uba85\ud569\ub2c8\ub2e4. A\/B \ud14c\uc2a4\ud2b8\ub97c \uc218\ud589\ud560 \ub54c \uace0\ub824\ud574\uc57c \ud560 \uc0ac\ud56d, \uac00\uc7a5 \uc720\uc6a9\ud55c \ub3c4\uad6c, \uc131\uacf5\uc801\uc778 \uc0ac\ub840\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4. \ud0c0\uac9f \uace0\uac1d\uce35\uc744 \uc774\ud574\ud558\uace0, \ub370\uc774\ud130 \ubd84\uc11d \uae30\uc220\uc744 \uc775\ud788\uace0, \ud754\ud788 \uc800\uc9c0\ub974\ub294 \uc2e4\uc218\ub97c \ud53c\ud558\ub294 \ubc29\ubc95\ub3c4 \uac15\uc870\ub429\ub2c8\ub2e4. \ub610\ud55c \uc774 \uae30\uc0ac\ub294 A\/B \ud14c\uc2a4\ud2b8\uc758 \ubbf8\ub798\uc640 \uadf8 \uacfc\uc815\uc5d0\uc11c \uc5bb\uc740 \uad50\ud6c8\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uc5ec \uc774 \uac15\ub825\ud55c \ubc29\ubc95\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc0ac\uc6a9\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \ub4dc\ub9ac\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n<p>## A\/B \ud14c\uc2a4\ud2b8\ub780 \ubb34\uc5c7\uc774\uace0 \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub098\uc694?<\/p>\n<p>**A\/B \ud14c\uc2a4\ud2b8**\ub294 \ub9c8\ucf00\ud305\uacfc \uc6f9 \uac1c\ubc1c \ubd84\uc57c\uc5d0\uc11c \ub450 \uac00\uc9c0 \ubc84\uc804(A\uc640 B)\uc758 \uc131\uacfc\ub97c \ube44\uad50\ud558\ub294 \ub370 \uc790\uc8fc \uc0ac\uc6a9\ub418\ub294 \uacfc\ud559\uc801 \ubc29\ubc95\uc785\ub2c8\ub2e4. \ubaa9\ud45c\ub294 \uc5b4\ub290 \ubc84\uc804\uc774 \ub354 \ub098\uc740 \uacb0\uacfc(\uc608: \ub354 \ub192\uc740 \uc804\ud658\uc728, \ub354 \ub9ce\uc740 \ud074\ub9ad)\ub97c \uc0dd\uc131\ud558\ub294\uc9c0 \ud30c\uc545\ud558\uc5ec \uc131\uacfc\ub97c \ucd5c\uc801\ud654\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \uc99d\uac70 \uae30\ubc18\uc758 \uc758\uc0ac \uacb0\uc815\uc744 \ud1b5\ud574 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \uac1c\uc120\ud558\uace0 \ubaa9\ud45c\ud55c \uacb0\uacfc\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>A\/B \ud14c\uc2a4\ud2b8\uc758 \ud575\uc2ec\uc740 \uc6f9 \ud398\uc774\uc9c0, \uc571 \ub610\ub294 \ub9c8\ucf00\ud305 \uc790\ub8cc\uc758 \ub450 \uac00\uc9c0 \ubc84\uc804\uc744 \ubb34\uc791\uc704 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ubcf4\uc5ec\uc8fc\uace0 \uc5b4\ub290 \ubc84\uc804\uc774 \ub354 \ub098\uc740 \uc131\uacfc\ub97c \ub0b4\ub294\uc9c0 \uce21\uc815\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc804\uc790\uc0c1\uac70\ub798 \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc81c\ud488 \ud398\uc774\uc9c0\uc758 \uad6c\ub9e4 \ubc84\ud2bc \uc0c9\uc0c1\uc744 \ubcc0\uacbd\ud558\uc5ec \uc5b4\ub5a4 \uc0c9\uc0c1\uc774 \ub9e4\ucd9c\uc744 \ub298\ub9ac\ub294\uc9c0 \ud655\uc778\ud558\ub294 A\/B \ud14c\uc2a4\ud2b8\ub97c \uc218\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubc84\uc804 A\uc5d0\uc11c\ub294 \ubc84\ud2bc\uc774 \ube68\uac04\uc0c9\uc778 \ubc18\uba74, \ubc84\uc804 B\uc5d0\uc11c\ub294 \ubc84\ud2bc\uc774 \ud30c\ub780\uc0c9\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\ub294 \ub450 \ubc84\uc804 \uc911 \ud558\ub098\ub97c \ubb34\uc791\uc704\ub85c \ubcf4\uace0, \uadf8 \uacb0\uacfc\ub97c \ubd84\uc11d\ud558\uc5ec \uc5b4\ub290 \uc0c9\uc0c1 \ubc84\ud2bc\uc774 \ub354 \ud6a8\uacfc\uc801\uc778\uc9c0 \ud310\ub2e8\ud569\ub2c8\ub2e4.<\/p>\n<p>* **A\/B \ud14c\uc2a4\ud2b8\uc758 \uae30\ubcf8 \uad6c\uc131 \uc694\uc18c**<br \/>\n* \uac00\uc124 \uc124\uc815: \uac80\uc99d\ud560 \ubcc0\uacbd \uc0ac\ud56d\uacfc \uc608\uc0c1 \uacb0\uacfc\uac00 \uacb0\uc815\ub429\ub2c8\ub2e4.<br \/>\n* \ud0c0\uac9f \uace0\uac1d \uc120\ud0dd: \ud14c\uc2a4\ud2b8\ub97c \uc801\uc6a9\ud560 \uc0ac\uc6a9\uc790 \uadf8\ub8f9\uc774 \uc815\uc758\ub429\ub2c8\ub2e4.<br \/>\n* \ubcc0\ud615 \uc0dd\uc131 : \uc6d0\ubcf8 \ubc84\uc804(A) \uc678\uc5d0 \ubcc0\ud615 \ubc84\uc804(B)\uc744 \uc0dd\uc131\ud569\ub2c8\ub2e4.<br \/>\n* \ud14c\uc2a4\ud2b8: \uc0ac\uc6a9\uc790\ub294 \ubb34\uc791\uc704\ub85c \ubc84\uc804 A \ub610\ub294 B\ub97c \ubd05\ub2c8\ub2e4.<br \/>\n* \ub370\uc774\ud130 \uc218\uc9d1: \ub450 \ubc84\uc804\uc758 \uc131\uacfc(\uc608: \uc804\ud658\uc728, \ud074\ub9ad\ub960)\ub97c \uce21\uc815\ud569\ub2c8\ub2e4.<br \/>\n* \ubd84\uc11d \ubc0f \uacb0\ub860: \uc5b4\ub290 \ubc84\uc804\uc758 \uc131\ub2a5\uc774 \ub354 \uc88b\uc740\uc9c0 \ud655\uc778\ud558\uae30 \uc704\ud574 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud569\ub2c8\ub2e4.<\/p>\n<p>A\/B \ud14c\uc2a4\ud2b8\ub294 \uc0c9\uc0c1 \ubcc0\uacbd\uc5d0\ub9cc \uad6d\ud55c\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc81c\ubaa9, \ud14d\uc2a4\ud2b8, \uc774\ubbf8\uc9c0, \uc591\uc2dd \ud544\ub4dc, \uc2ec\uc9c0\uc5b4 \ud398\uc774\uc9c0 \ub808\uc774\uc544\uc6c3 \ub4f1 \ub2e4\uc591\ud55c \uc694\uc18c\uc5d0 \uc801\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 \ud14c\uc2a4\ud2b8\uc758 \ubaa9\uc801\uc744 \uba85\ud655\ud788 \uc815\uc758\ud558\uace0 \uacb0\uacfc\ub97c \uc815\ud655\ud558\uac8c \ubd84\uc11d\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. **\uc815\ud655\ud55c \ubd84\uc11d**\uc740 \ud5a5\ud6c4 \ucd5c\uc801\ud654 \uc791\uc5c5\uc5d0 \uadc0\uc911\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>| \ubbf8\ud130\ubc95 | \ubc84\uc804 A | \ubc84\uc804 B |<br \/>\n| \u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014- | \u2014\u2014\u2014\u2013 | \u2014\u2014\u2014\u2013 |<br \/>\n| \uc804\ud658\uc728 | %2 | %3.5 |<br \/>\n| \ud074\ub9ad\ub960 | %5 | %7 |<br \/>\n| Hemen \u00c7\u0131kma Oran\u0131            | %40         | %30         |<br \/>\n| \ud398\uc774\uc9c0 \ud3c9\uade0 \uc774\uc6a9 \uc2dc\uac04 | 2\ubd84 | 3\ubd84 |<\/p>\n<p>**A\/B \ud14c\uc2a4\ud2b8**\ub294 \uc6f9\uc0ac\uc774\ud2b8\ub098 \uc571\uc758 \uc131\ub2a5\uc744 \uc9c0\uc18d\uc801\uc73c\ub85c \uac1c\uc120\ud560 \uc218 \uc788\ub294 \uac15\ub825\ud55c \ub3c4\uad6c\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud574 \uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9\uc744 \ub354 \uc798 \uc774\ud574\ud558\uace0 \uc0ac\uc6a9\uc790\uc758 \uc694\uad6c\uc5d0 \ub354 \uc798 \ub9de\ub294 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub9e4\ucd9c\uc744 \ub298\ub9ac\uace0 \uc804\ubc18\uc801\uc778 \uc0ac\uc5c5 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \uc131\uacf5\uc801\uc778 \ucd5c\uc801\ud654 \uc804\ub7b5\uc758 \ud575\uc2ec\uc740 \uc9c0\uc18d\uc801\uc778 \ud14c\uc2a4\ud2b8\uc640 \ud559\uc2b5\uc774\ub77c\ub294 \uc810\uc744 \uae30\uc5b5\ud558\uc138\uc694.<\/p>\n<p>## A\/B \ud14c\uc2a4\ud2b8\ub97c \ud1b5\ud55c \ub9e4\ucd9c \uc99d\uac00\uc758 \uc911\uc694\uc131<\/p>\n<p>\uc624\ub298\ub0a0 \uacbd\uc7c1\uc774 \uce58\uc5f4\ud55c \uc0ac\uc5c5 \uc138\uacc4\uc5d0\uc11c \ub9e4\ucd9c \uc99d\ub300\ub294 \ubaa8\ub4e0 \ud68c\uc0ac\uc758 \uac00\uc7a5 \uc911\uc694\ud55c \ubaa9\ud45c\uc785\ub2c8\ub2e4. \uc774 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294 \ubc29\ubc95\uc740 \ub2e4\uc591\ud55c\ub370, **A\/B \ud14c\uc2a4\ud2b8**\ub294 \ub370\uc774\ud130 \uc911\uc2ec\uc801\uc774\uace0 \uacfc\ud559\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p>\ub354 \ub9ce\uc740 \uc815\ubcf4: <a href=\"https:\/\/vwo.com\/ab-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B \ud14c\uc2a4\ud2b8\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uc744 \ubcf4\ub824\uba74 \ud074\ub9ad\ud558\uc138\uc694.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Sat\u0131\u015flar\u0131 art\u0131rman\u0131n bilimsel yolu olan A\/B testleri, pazarlama stratejilerinizi optimize etmenize olanak tan\u0131r. Bu blog yaz\u0131s\u0131, A\/B testlerinin ne oldu\u011funu, nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ve sat\u0131\u015f art\u0131\u015f\u0131 i\u00e7in neden \u00f6nemli oldu\u011funu detayl\u0131 bir \u015fekilde a\u00e7\u0131klamaktad\u0131r. A\/B testleri yaparken dikkat edilmesi gereken hususlar, en iyi ara\u00e7lar ve ba\u015far\u0131l\u0131 \u00f6rnekler sunulmaktad\u0131r. Hedef kitleyi anlamak, veri analizi teknikleri ve s\u0131k [&hellip;]<\/p>\n","protected":false},"author":94,"featured_media":15032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow5YvFDA:productID":"","footnotes":""},"categories":[417],"tags":[697,572,584,707,541],"class_list":["post-9662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-a-b-testi","tag-dijital-pazarlama","tag-pazarlama-stratejileri","tag-satis-artisi","tag-veri-analizi"],"_links":{"self":[{"href":"https:\/\/www.hostragons.com\/ko\/wp-json\/wp\/v2\/posts\/9662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostragons.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostragons.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostragons.com\/ko\/wp-json\/wp\/v2\/users\/94"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostragons.com\/ko\/wp-json\/wp\/v2\/comments?post=9662"}],"version-history":[{"count":0,"href":"https:\/\/www.hostragons.com\/ko\/wp-json\/wp\/v2\/posts\/9662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostragons.com\/ko\/wp-json\/wp\/v2\/media\/15032"}],"wp:attachment":[{"href":"https:\/\/www.hostragons.com\/ko\/wp-json\/wp\/v2\/media?parent=9662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostragons.com\/ko\/wp-json\/wp\/v2\/categories?post=9662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostragons.com\/ko\/wp-json\/wp\/v2\/tags?post=9662"}],"curies":[{"name":"\uc6cc\ub4dc\ud504\ub808\uc2a4","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}