{"id":9662,"date":"2025-03-13T16:37:41","date_gmt":"2025-03-13T16:37:41","guid":{"rendered":"https:\/\/www.hostragons.com\/?p=9662"},"modified":"2025-03-17T13:54:33","modified_gmt":"2025-03-17T13:54:33","slug":"ab%e3%83%86%e3%82%b9%e3%83%88%e3%81%a7%e5%a3%b2%e4%b8%8a%e3%82%92%e4%bc%b8%e3%81%b0%e3%81%99%e7%a7%91%e5%ad%a6%e7%9a%84%e6%96%b9%e6%b3%95","status":"publish","type":"post","link":"https:\/\/www.hostragons.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/ab%e3%83%86%e3%82%b9%e3%83%88%e3%81%a7%e5%a3%b2%e4%b8%8a%e3%82%92%e4%bc%b8%e3%81%b0%e3%81%99%e7%a7%91%e5%ad%a6%e7%9a%84%e6%96%b9%e6%b3%95\/","title":{"rendered":"A\/B \u30c6\u30b9\u30c8\u3067\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u79d1\u5b66\u7684\u65b9\u6cd5"},"content":{"rendered":"

\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u79d1\u5b66\u7684\u306a\u65b9\u6cd5\u3067\u3042\u308b A\/B \u30c6\u30b9\u30c8\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u3067\u306f\u3001A\/B \u30c6\u30b9\u30c8\u3068\u306f\u4f55\u304b\u3001\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3059\u308b\u306e\u304b\u3001\u305d\u3057\u3066\u306a\u305c\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u305f\u3081\u306b\u91cd\u8981\u306a\u306e\u304b\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002 A\/B \u30c6\u30b9\u30c8\u3092\u884c\u3046\u969b\u306b\u8003\u616e\u3059\u3079\u304d\u4e8b\u9805\u3001\u6700\u9069\u306a\u30c4\u30fc\u30eb\u3001\u6210\u529f\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u5bfe\u8c61\u30e6\u30fc\u30b6\u30fc\u306e\u7406\u89e3\u3001\u30c7\u30fc\u30bf\u5206\u6790\u624b\u6cd5\u3001\u3088\u304f\u3042\u308b\u9593\u9055\u3044\u306e\u56de\u907f\u3082\u91cd\u8996\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u306f\u3001A\/B \u30c6\u30b9\u30c8\u306e\u5c06\u6765\u3068\u305d\u3053\u304b\u3089\u5f97\u3089\u308c\u305f\u6559\u8a13\u306b\u3064\u3044\u3066\u306e\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u306e\u5f37\u529b\u306a\u65b9\u6cd5\u3092\u52b9\u679c\u7684\u306b\u4f7f\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

## A\/B \u30c6\u30b9\u30c8\u3068\u306f\u4f55\u3067\u3059\u304b? \u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3057\u307e\u3059\u304b?<\/p>\n

**A\/B \u30c6\u30b9\u30c8** \u306f\u30012 \u3064\u306e\u7570\u306a\u308b\u30d0\u30fc\u30b8\u30e7\u30f3 (A \u3068 B) \u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6bd4\u8f03\u3059\u308b\u305f\u3081\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084 Web \u958b\u767a\u306e\u4e16\u754c\u3067\u983b\u7e41\u306b\u4f7f\u7528\u3055\u308c\u308b\u79d1\u5b66\u7684\u306a\u65b9\u6cd5\u3067\u3059\u3002\u76ee\u6a19\u306f\u3001\u3069\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u3088\u308a\u826f\u3044\u7d50\u679c\uff08\u3088\u308a\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u3088\u308a\u591a\u304f\u306e\u30af\u30ea\u30c3\u30af\u6570\u306a\u3069\uff09\u3092\u751f\u307f\u51fa\u3059\u304b\u3092\u5224\u65ad\u3057\u3066\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30c6\u30b9\u30c8\u306b\u3088\u308a\u3001\u8a3c\u62e0\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u30e6\u30fc\u30b6\u30fc \u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u304c\u5411\u4e0a\u3057\u3001\u76ee\u6a19\u3068\u3059\u308b\u7d50\u679c\u3092\u9054\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n

A\/B \u30c6\u30b9\u30c8\u306e\u672c\u8cea\u306f\u3001Web \u30da\u30fc\u30b8\u3001\u30a2\u30d7\u30ea\u3001\u307e\u305f\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8cc7\u6599\u306e 2 \u3064\u306e\u7570\u306a\u308b\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u30e9\u30f3\u30c0\u30e0\u306a\u30e6\u30fc\u30b6\u30fc\u306b\u8868\u793a\u3057\u3001\u3069\u3061\u3089\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u512a\u308c\u3066\u3044\u308b\u304b\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u96fb\u5b50\u5546\u53d6\u5f15\u30b5\u30a4\u30c8\u3067\u306f\u3001\u5546\u54c1\u30da\u30fc\u30b8\u306e\u8cfc\u5165\u30dc\u30bf\u30f3\u306e\u8272\u3092\u5909\u66f4\u3057\u3066\u3001\u3069\u306e\u8272\u304c\u3088\u308a\u591a\u304f\u306e\u58f2\u4e0a\u3092\u3082\u305f\u3089\u3059\u304b\u3092\u8abf\u3079\u308b A\/B \u30c6\u30b9\u30c8\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30d0\u30fc\u30b8\u30e7\u30f3 A \u3067\u306f\u30dc\u30bf\u30f3\u304c\u8d64\u3067\u3059\u304c\u3001\u30d0\u30fc\u30b8\u30e7\u30f3 B \u3067\u306f\u9752\u306b\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u3053\u308c\u3089 2 \u3064\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u3044\u305a\u308c\u304b\u3092\u30e9\u30f3\u30c0\u30e0\u306b\u8868\u793a\u3057\u3001\u305d\u306e\u7d50\u679c\u3092\u5206\u6790\u3057\u3066\u3001\u3069\u3061\u3089\u306e\u8272\u306e\u30dc\u30bf\u30f3\u304c\u3088\u308a\u52b9\u679c\u7684\u304b\u3092\u5224\u65ad\u3057\u307e\u3059\u3002<\/p>\n

* **A\/B \u30c6\u30b9\u30c8\u306e\u57fa\u672c\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8**
\n* \u4eee\u8aac\u306e\u4f5c\u6210: \u30c6\u30b9\u30c8\u3059\u308b\u5909\u66f4\u3068\u671f\u5f85\u3055\u308c\u308b\u7d50\u679c\u304c\u6c7a\u5b9a\u3055\u308c\u307e\u3059\u3002
\n* \u5bfe\u8c61\u30e6\u30fc\u30b6\u30fc\u306e\u9078\u629e: \u30c6\u30b9\u30c8\u304c\u9069\u7528\u3055\u308c\u308b\u30e6\u30fc\u30b6\u30fc \u30b0\u30eb\u30fc\u30d7\u304c\u5b9a\u7fa9\u3055\u308c\u307e\u3059\u3002
\n* \u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306e\u4f5c\u6210: \u30aa\u30ea\u30b8\u30ca\u30eb\u30d0\u30fc\u30b8\u30e7\u30f3 (A) \u306b\u52a0\u3048\u3066\u3001\u4fee\u6b63\u30d0\u30fc\u30b8\u30e7\u30f3 (B) \u3092\u4f5c\u6210\u3057\u307e\u3059\u3002
\n* \u30c6\u30b9\u30c8: \u30e6\u30fc\u30b6\u30fc\u306b\u30d0\u30fc\u30b8\u30e7\u30f3 A \u307e\u305f\u306f B \u304c\u30e9\u30f3\u30c0\u30e0\u306b\u8868\u793a\u3055\u308c\u307e\u3059\u3002
\n* \u30c7\u30fc\u30bf\u53ce\u96c6: \u4e21\u65b9\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9 (\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3001\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\u306a\u3069) \u304c\u6e2c\u5b9a\u3055\u308c\u307e\u3059\u3002
\n* \u5206\u6790\u3068\u7d50\u8ad6: \u30c7\u30fc\u30bf\u304c\u5206\u6790\u3055\u308c\u3001\u3069\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u512a\u308c\u3066\u3044\u308b\u304b\u304c\u5224\u65ad\u3055\u308c\u307e\u3059\u3002<\/p>\n

A\/B \u30c6\u30b9\u30c8\u306f\u8272\u306e\u5909\u66f4\u3060\u3051\u306b\u9650\u5b9a\u3055\u308c\u307e\u305b\u3093\u3002\u898b\u51fa\u3057\u3001\u30c6\u30ad\u30b9\u30c8\u3001\u753b\u50cf\u3001\u30d5\u30a9\u30fc\u30e0 \u30d5\u30a3\u30fc\u30eb\u30c9\u3001\u3055\u3089\u306b\u306f\u30da\u30fc\u30b8 \u30ec\u30a4\u30a2\u30a6\u30c8\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u306b\u9069\u7528\u3067\u304d\u307e\u3059\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u30c6\u30b9\u30c8\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3057\u3001\u7d50\u679c\u3092\u6b63\u3057\u304f\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3059\u3002 **\u6b63\u3057\u3044\u5206\u6790** \u306f\u3001\u5c06\u6765\u306e\u6700\u9069\u5316\u306e\u53d6\u308a\u7d44\u307f\u306b\u3068\u3063\u3066\u8cb4\u91cd\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n

|\u30e1\u30fc\u30c8\u30eb\u6cd5 |\u30d0\u30fc\u30b8\u30e7\u30f3 A |\u30d0\u30fc\u30b8\u30e7\u30f3 B |
\n| \u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014- | \u2014\u2014\u2014\u2013 | \u2014\u2014\u2014\u2013 |
\n|\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387 |\u7ffb\u8a33%3.5 |
\n|\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387 |\u7ffb\u8a33\u7ffb\u8a33
\n| Hemen \u00c7\u0131kma Oran\u0131 | %40 | %30 |
\n|\u30da\u30fc\u30b8\u4e0a\u306e\u5e73\u5747\u6ede\u5728\u6642\u9593 | 2 \u5206 | 3 \u5206 |<\/p>\n

**A\/B \u30c6\u30b9\u30c8** \u306f\u3001Web \u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7d99\u7d9a\u7684\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30c6\u30b9\u30c8\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u9069\u3057\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u58f2\u4e0a\u304c\u5897\u52a0\u3057\u3001\u5168\u4f53\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u304c\u9054\u6210\u3055\u308c\u307e\u3059\u3002\u7d99\u7d9a\u7684\u306a\u30c6\u30b9\u30c8\u3068\u5b66\u7fd2\u304c\u6700\u9069\u5316\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u308b\u9375\u3067\u3042\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002<\/p>\n

## A\/B\u30c6\u30b9\u30c8\u306b\u3088\u308b\u58f2\u4e0a\u5897\u52a0\u306e\u91cd\u8981\u6027<\/p>\n

\u4eca\u65e5\u306e\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u30d3\u30b8\u30cd\u30b9\u306e\u4e16\u754c\u3067\u306f\u3001\u58f2\u4e0a\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u3042\u3089\u3086\u308b\u4f01\u696d\u306e\u7b2c\u4e00\u306e\u76ee\u6a19\u3067\u3059\u3002\u3053\u306e\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u304c\u3001**A\/B \u30c6\u30b9\u30c8** \u306f\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u79d1\u5b66\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n

\u8a73\u7d30\u60c5\u5831: A\/B \u30c6\u30b9\u30c8\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3053\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Sat\u0131\u015flar\u0131 art\u0131rman\u0131n bilimsel yolu olan A\/B testleri, pazarlama stratejilerinizi optimize etmenize olanak tan\u0131r. Bu blog yaz\u0131s\u0131, A\/B testlerinin ne oldu\u011funu, nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ve sat\u0131\u015f art\u0131\u015f\u0131 i\u00e7in neden \u00f6nemli oldu\u011funu detayl\u0131 bir \u015fekilde a\u00e7\u0131klamaktad\u0131r. A\/B testleri yaparken dikkat edilmesi gereken hususlar, en iyi ara\u00e7lar ve ba\u015far\u0131l\u0131 \u00f6rnekler sunulmaktad\u0131r. Hedef kitleyi anlamak, veri analizi teknikleri ve s\u0131k yap\u0131lan hatalardan ka\u00e7\u0131nmak da vurgulanmaktad\u0131r. Yaz\u0131 ayr\u0131ca A\/B testlerinin gelece\u011fi ve elde edilen dersler hakk\u0131nda bilgi vererek, bu g\u00fc\u00e7l\u00fc y\u00f6ntemi etkin bir \u015fekilde kullanman\u0131za yard\u0131mc\u0131 olmay\u0131 ama\u00e7lamaktad\u0131r. ## A\/B Testleri Nedir ve Nas\u0131l \u00c7al\u0131\u015f\u0131r? **A\/B testleri**, pazarlama ve web geli\u015ftirme d\u00fcnyas\u0131nda s\u0131kl\u0131kla kullan\u0131lan, iki farkl\u0131 versiyonun (A ve B) performans\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in uygulanan bilimsel bir […]<\/p>\n","protected":false},"author":94,"featured_media":15032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow5YvFDA:productID":"","footnotes":""},"categories":[417],"tags":[697,572,584,707,541],"class_list":["post-9662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-a-b-testi","tag-dijital-pazarlama","tag-pazarlama-stratejileri","tag-satis-artisi","tag-veri-analizi"],"_links":{"self":[{"href":"https:\/\/www.hostragons.com\/ja\/wp-json\/wp\/v2\/posts\/9662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostragons.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostragons.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostragons.com\/ja\/wp-json\/wp\/v2\/users\/94"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostragons.com\/ja\/wp-json\/wp\/v2\/comments?post=9662"}],"version-history":[{"count":0,"href":"https:\/\/www.hostragons.com\/ja\/wp-json\/wp\/v2\/posts\/9662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostragons.com\/ja\/wp-json\/wp\/v2\/media\/15032"}],"wp:attachment":[{"href":"https:\/\/www.hostragons.com\/ja\/wp-json\/wp\/v2\/media?parent=9662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostragons.com\/ja\/wp-json\/wp\/v2\/categories?post=9662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostragons.com\/ja\/wp-json\/wp\/v2\/tags?post=9662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}