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class=\"ez-toc-section\" id=\"Yapisal_Veri_Isaretlemelerine_Giris\"><\/span>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30a2\u30ce\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u6982\u8981<span class=\"ez-toc-section-end\"><\/span><\/h2><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30c3\u30d7<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u76ee\u6b21\u3092\u5207\u308a\u66ff\u3048\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u30c8\u30b0\u30eb<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.hostragons.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e6%a7%8b%e9%80%a0%e5%8c%96%e3%83%87%e3%83%bc%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%af%e3%82%a2%e3%83%83%e3%83%97json-ld%e3%81%ae%e4%bd%bf%e7%94%a8%e6%b3%95\/#Yapisal_Veri_Isaretlemelerine_Giris\" >\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30a2\u30ce\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u6982\u8981<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.hostragons.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e6%a7%8b%e9%80%a0%e5%8c%96%e3%83%87%e3%83%bc%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%af%e3%82%a2%e3%83%83%e3%83%97json-ld%e3%81%ae%e4%bd%bf%e7%94%a8%e6%b3%95\/#JSON-LD_Nedir_ve_Nasil_Kullanilir\" >JSON-LD \u3068\u306f\u4f55\u304b\u3001\u3069\u306e\u3088\u3046\u306b\u4f7f\u7528\u3059\u308b\u306e\u304b?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.hostragons.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e6%a7%8b%e9%80%a0%e5%8c%96%e3%83%87%e3%83%bc%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%af%e3%82%a2%e3%83%83%e3%83%97json-ld%e3%81%ae%e4%bd%bf%e7%94%a8%e6%b3%95\/#JSON-LDnin_Temel_Bilesenleri\" >JSON-LD\u306e\u30b3\u30a2\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.hostragons.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e6%a7%8b%e9%80%a0%e5%8c%96%e3%83%87%e3%83%bc%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%af%e3%82%a2%e3%83%83%e3%83%97json-ld%e3%81%ae%e4%bd%bf%e7%94%a8%e6%b3%95\/#Yapisal_Veri_Uygulamalarindaki_Sik_Karsilasilan_Hatalar\" >\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3051\u308b\u4e00\u822c\u7684\u306a\u30a8\u30e9\u30fc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.hostragons.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e6%a7%8b%e9%80%a0%e5%8c%96%e3%83%87%e3%83%bc%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%af%e3%82%a2%e3%83%83%e3%83%97json-ld%e3%81%ae%e4%bd%bf%e7%94%a8%e6%b3%95\/#Yapisal_Veri_Isaretlemelerinde_En_Iyi_Uygulamalar\" >\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.hostragons.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e6%a7%8b%e9%80%a0%e5%8c%96%e3%83%87%e3%83%bc%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%af%e3%82%a2%e3%83%83%e3%83%97json-ld%e3%81%ae%e4%bd%bf%e7%94%a8%e6%b3%95\/#Uygulama_Ornekleri\" >\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u4f8b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.hostragons.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e6%a7%8b%e9%80%a0%e5%8c%96%e3%83%87%e3%83%bc%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%af%e3%82%a2%e3%83%83%e3%83%97json-ld%e3%81%ae%e4%bd%bf%e7%94%a8%e6%b3%95\/#Yapisal_Veri_Belgeleri\" >\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.hostragons.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e6%a7%8b%e9%80%a0%e5%8c%96%e3%83%87%e3%83%bc%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%af%e3%82%a2%e3%83%83%e3%83%97json-ld%e3%81%ae%e4%bd%bf%e7%94%a8%e6%b3%95\/#Isaretleme_Turlerinin_Karsilastirilmasi\" >\u30de\u30fc\u30ad\u30f3\u30b0\u30bf\u30a4\u30d7\u306e\u6bd4\u8f03<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.hostragons.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e6%a7%8b%e9%80%a0%e5%8c%96%e3%83%87%e3%83%bc%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%af%e3%82%a2%e3%83%83%e3%83%97json-ld%e3%81%ae%e4%bd%bf%e7%94%a8%e6%b3%95\/#JSON-LD_ile_SEO_Performansinizi_Artirin\" >JSON-LD\u3067SEO\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.hostragons.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e6%a7%8b%e9%80%a0%e5%8c%96%e3%83%87%e3%83%bc%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%af%e3%82%a2%e3%83%83%e3%83%97json-ld%e3%81%ae%e4%bd%bf%e7%94%a8%e6%b3%95\/#Veri_Yapisi_Olustururken_Dikkat_Edilmesi_Gerekenler\" >\u30c7\u30fc\u30bf\u69cb\u9020\u3092\u4f5c\u6210\u3059\u308b\u969b\u306b\u8003\u616e\u3059\u3079\u304d\u4e8b\u9805<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.hostragons.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e6%a7%8b%e9%80%a0%e5%8c%96%e3%83%87%e3%83%bc%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%af%e3%82%a2%e3%83%83%e3%83%97json-ld%e3%81%ae%e4%bd%bf%e7%94%a8%e6%b3%95\/#Yapisal_Veri_Icin_Yararli_Araclar\" >\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.hostragons.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e6%a7%8b%e9%80%a0%e5%8c%96%e3%83%87%e3%83%bc%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%af%e3%82%a2%e3%83%83%e3%83%97json-ld%e3%81%ae%e4%bd%bf%e7%94%a8%e6%b3%95\/#Basarili_Bir_Yapisal_Veri_Uygulamasi_Icin_Ipuclari\" >\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u5b9f\u88c5\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.hostragons.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e6%a7%8b%e9%80%a0%e5%8c%96%e3%83%87%e3%83%bc%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%af%e3%82%a2%e3%83%83%e3%83%97json-ld%e3%81%ae%e4%bd%bf%e7%94%a8%e6%b3%95\/#Yapisal_Veri_Kullanimindan_Elde_Edilen_Sonuclar\" >\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u4f7f\u7528\u304b\u3089\u5f97\u3089\u308c\u305f\u7d50\u679c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.hostragons.com\/ja\/%e3%83%96%e3%83%ad%e3%82%b0\/%e6%a7%8b%e9%80%a0%e5%8c%96%e3%83%87%e3%83%bc%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%af%e3%82%a2%e3%83%83%e3%83%97json-ld%e3%81%ae%e4%bd%bf%e7%94%a8%e6%b3%95\/#Sik_Sorulan_Sorular\" 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<strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong>\u3053\u308c\u306f\u3001\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u4e0a\u306e\u60c5\u5831\u3092\u6a19\u6e96\u7684\u306a\u5f62\u5f0f\u3067\u63d0\u793a\u3059\u308b\u65b9\u6cd5\u3067\u3042\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u89e3\u6790\u30fb\u7406\u89e3\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u691c\u7d22\u7d50\u679c\u3067\u3088\u308a\u30ea\u30c3\u30c1\u3067\u60c5\u5831\u91cf\u306e\u591a\u3044\u30b9\u30cb\u30da\u30c3\u30c8\uff08\u30d7\u30ec\u30d3\u30e5\u30fc\uff09\u3092\u53d6\u5f97\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30ec\u30b7\u30d4\u306f <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u30de\u30fc\u30af\u3092\u4ed8\u3051\u308b\u3068\u3001\u30ec\u30b7\u30d4\u540d\u3084\u8abf\u7406\u6642\u9593\u3001\u8a55\u4fa1\u70b9\u6570\u306a\u3069\u306e\u60c5\u5831\u304c\u691c\u7d22\u7d50\u679c\u306b\u76f4\u63a5\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p><strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u30de\u30fc\u30ad\u30f3\u30b0\u306f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u5229\u4fbf\u6027\u3092\u9ad8\u3081\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3082\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002\u691c\u7d22\u7d50\u679c\u3067\u3088\u308a\u591a\u304f\u306e\u60c5\u5831\u304c\u8868\u793a\u3055\u308c\u308b\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u3069\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u81ea\u5206\u306e\u30cb\u30fc\u30ba\u306b\u6700\u3082\u5408\u81f4\u3057\u3066\u3044\u308b\u304b\u3092\u3088\u308a\u7c21\u5358\u306b\u7406\u89e3\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u304c\u5411\u4e0a\u3057\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u8cea\u306e\u9ad8\u3044\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001 <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u3084\u30ca\u30ec\u30c3\u30b8\u30b0\u30e9\u30d5\u306a\u3069\u306e Google \u306e\u6a5f\u80fd\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<p> <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u5229\u70b9<\/strong> <\/p>\n<ul>\n<li>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u5411\u4e0a\u306e\u53ef\u80fd\u6027<\/li>\n<li>\u3088\u308a\u8c4a\u5bcc\u3067\u9b45\u529b\u7684\u306a\u691c\u7d22\u7d50\u679c\u30b9\u30cb\u30da\u30c3\u30c8<\/li>\n<li>\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\uff08CTR\uff09\u306e\u5411\u4e0a<\/li>\n<li>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u3088\u308a\u8cea\u306e\u9ad8\u3044\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u8a98\u5c0e\u3059\u308b\u6a5f\u4f1a<\/li>\n<li>\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u3084\u30ca\u30ec\u30c3\u30b8\u30b0\u30e9\u30d5\u306a\u3069\u306eGoogle\u306e\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b<\/li>\n<li>\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a<\/li>\n<li>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u6a29\u5a01\u3092\u9ad8\u3081\u308b<\/li>\n<\/ul>\n<p>\u9055\u3046 <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306f\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u304c\u3001\u6700\u3082\u5e83\u304f\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u3082\u306e\u306e\u4e00\u3064\u304cJSON-LD\uff08JavaScript Object Notation for Linked Data\uff09\u3067\u3059\u3002JSON-LD\u306f\u8efd\u91cf\u3067\u8aad\u307f\u3084\u3059\u304f\u3001\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306b\u76f4\u63a5\u57cb\u3081\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30fc\u30c9\u3092\u8907\u96d1\u306b\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u72ec\u81ea\u306e\u30ab\u30b9\u30bf\u30e0\u30c7\u30fc\u30bf\u3092\u7c21\u5358\u306b\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002 <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u8ffd\u52a0\u3067\u304d\u307e\u3059\u3002JSON-LD\u306e\u3082\u3046\u4e00\u3064\u306e\u5229\u70b9\u306f\u3001Google\u63a8\u5968\u306e\u5f62\u5f0f\u3067\u3042\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p><strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u30d5\u30e9\u30b0\u4ed8\u3051\u3092\u59cb\u3081\u308b\u306b\u306f\u3001\u307e\u305a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4e0a\u306e\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u30d5\u30e9\u30b0\u4ed8\u3051\u306e\u5bfe\u8c61\u3068\u306a\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5546\u54c1\u30da\u30fc\u30b8\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u3001\u30a4\u30d9\u30f3\u30c8\u30da\u30fc\u30b8\u3001\u30ec\u30b7\u30d4\u3001\u3088\u304f\u3042\u308b\u8cea\u554f\uff08FAQ\uff09\u306a\u3069\u306f\u3001\u4e00\u822c\u7684\u306b\u30d5\u30e9\u30b0\u4ed8\u3051\u306e\u5bfe\u8c61\u3068\u306a\u308a\u307e\u3059\u3002 <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u30de\u30fc\u30af\u3059\u308b\u306e\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u3053\u308c\u3089\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u9069\u5207\u3067\u3059 <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u30b9\u30ad\u30fc\u30de\uff08schema.org\uff09\u3092\u4f7f\u7528\u3057\u3066\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002\u6b63\u89e3 <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u3088\u308a\u826f\u304f\u7406\u89e3\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u63a2\u3057\u3066\u3044\u308b\u60c5\u5831\u306b\u7c21\u5358\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u52b9\u679c\u7684\u306a <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u6226\u7565\u306b\u3088\u308a SEO \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u5927\u5e45\u306b\u5411\u4e0a\u3057\u307e\u3059\u3002 <\/p>\n<h2><span class=\"ez-toc-section\" id=\"JSON-LD_Nedir_ve_Nasil_Kullanilir\"><\/span>JSON-LD \u3068\u306f\u4f55\u304b\u3001\u3069\u306e\u3088\u3046\u306b\u4f7f\u7528\u3059\u308b\u306e\u304b?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>JSON-LD\uff08\u30ea\u30f3\u30af\u30c7\u30fc\u30bf\u306e\u305f\u3081\u306eJavaScript\u30aa\u30d6\u30b8\u30a7\u30af\u30c8\u8868\u8a18\uff09\u3001 <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306b\u4f7f\u7528\u3055\u308c\u308b\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u3059\u3002\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u4e0a\u306e\u60c5\u5831\u3092\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3084\u305d\u306e\u4ed6\u306e\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u7406\u89e3\u3057\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002JSON-LD\u306f\u3001\u30c7\u30fc\u30bf\u3092\u6a5f\u68b0\u53ef\u8aad\u5f62\u5f0f\u3067\u8868\u73fe\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3088\u308a\u9069\u5207\u306b\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u5316\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30af\u30a8\u30ea\u306b\u5bfe\u3057\u3066\u3088\u308a\u95a2\u9023\u6027\u306e\u9ad8\u3044\u7d50\u679c\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002\u3053\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306f\u3001\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u4f5c\u6210\u3084SEO\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5411\u4e0a\u306b\u7279\u306b\u3088\u304f\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>JSON-LD\u306e\u6700\u5927\u306e\u5229\u70b9\u306e\u4e00\u3064\u306f\u3001\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u76f4\u63a5\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u306a\u304f\u3001\u72ec\u7acb\u3057\u305f\u30b3\u30fc\u30c9\u30d6\u30ed\u30c3\u30af\u3068\u3057\u3066\u8ffd\u52a0\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30da\u30fc\u30b8\u306e\u5916\u89b3\u3092\u640d\u306a\u3063\u305f\u308a\u3001\u65e2\u5b58\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5909\u66f4\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u7c21\u5358\u306b\u8ffd\u52a0\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001JSON-LD\u306fGoogle\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u4e3b\u8981\u306a\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u4fe1\u983c\u6027\u304c\u9ad8\u304f\u52b9\u679c\u7684\u306a\u9078\u629e\u80a2\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u69cb\u6587\u3068\u67d4\u8edf\u306a\u69cb\u9020\u306b\u3088\u308a\u3001\u5358\u7d14\u306a\u30c7\u30fc\u30bf\u69cb\u9020\u304b\u3089\u8907\u96d1\u306a\u30c7\u30fc\u30bf\u69cb\u9020\u307e\u3067\u3001\u3042\u3089\u3086\u308b\u30c7\u30fc\u30bf\u69cb\u9020\u306e\u8a18\u8ff0\u306b\u6700\u9069\u3067\u3059\u3002<\/p>\n<table border=\"1\">\n<thead>\n<tr>\n<th>\u7279\u5fb4<\/th>\n<th>\u8aac\u660e<\/th>\n<th>\u5229\u70b9<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7c21\u5358\u306a\u7d71\u5408<\/td>\n<td>Web \u30da\u30fc\u30b8\u306b\u76f4\u63a5\u57cb\u3081\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/td>\n<td>\u30da\u30fc\u30b8\u69cb\u9020\u3092\u5d29\u3055\u305a\u3001\u7c21\u5358\u306b\u9069\u7528\u3067\u304d\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u6a5f\u68b0\u53ef\u8aad\u6027<\/td>\n<td>\u6a5f\u68b0\u304c\u8aad\u307f\u53d6\u308a\u53ef\u80fd\u306a\u5f62\u5f0f\u3067\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/td>\n<td>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3057\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u5e45\u5e83\u3044\u652f\u6301<\/td>\n<td>Google \u3084\u305d\u306e\u4ed6\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/td>\n<td>\u4fe1\u983c\u6027\u304c\u9ad8\u304f\u52b9\u679c\u7684\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u67d4\u8edf\u306a\u69cb\u9020<\/td>\n<td>\u5358\u7d14\u306a\u30c7\u30fc\u30bf\u69cb\u9020\u3068\u8907\u96d1\u306a\u30c7\u30fc\u30bf\u69cb\u9020\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/td>\n<td>\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>JSON-LD\u3092\u4f7f\u3044\u59cb\u3081\u308b\u306b\u306f\u3001\u307e\u305a\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3059\u308b\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u3092\u6c7a\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5546\u54c1\u3001\u30a4\u30d9\u30f3\u30c8\u3001\u8a18\u4e8b\u306a\u3069\u3092\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3067\u304d\u307e\u3059\u3002\u6b21\u306b\u3001Google\u307e\u305f\u306fSchema.org\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u5f93\u3063\u3066\u3001\u5fc5\u8981\u306a\u30d7\u30ed\u30d1\u30c6\u30a3\u3068\u5024\u3092\u5b9a\u7fa9\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u306f\u3001\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306eJSON-LD\u30b9\u30af\u30ea\u30d7\u30c8\u30bf\u30b0\u5185\u306b\u542b\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <strong>&lt;head&gt;<\/strong> \u307e\u305f\u306f <strong>&lt;body&gt;<\/strong> \u30bb\u30af\u30b7\u30e7\u30f3\u3092\u53c2\u7167\u3057\u3066\u304f\u3060\u3055\u3044\u3002JSON-LD \u3092\u6b63\u3057\u304f\u5b9f\u88c5\u3059\u308b\u3068\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u691c\u7d22\u7d50\u679c\u306b\u304a\u3051\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u53ef\u8996\u6027\u304c\u5411\u4e0a\u3057\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5897\u52a0\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"JSON-LDnin_Temel_Bilesenleri\"><\/span>JSON-LD\u306e\u30b3\u30a2\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>JSON-LD\u306f\u3001\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u5024\u3092\u4f7f\u7528\u3057\u3066\u30c7\u30fc\u30bf\u3092\u69cb\u9020\u5316\u3057\u307e\u3059\u3002\u30b3\u30a2\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u6b63\u78ba\u3067\u52b9\u679c\u7684\u306a\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><ol> <strong>JSON-LD\u306e\u4f7f\u7528\u624b\u9806<\/strong> <\/p>\n<li>\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3059\u308b\u30c7\u30fc\u30bf\u306e\u30bf\u30a4\u30d7\u3092\u6307\u5b9a\u3057\u307e\u3059 (\u4f8b: \u88fd\u54c1\u3001\u30a4\u30d9\u30f3\u30c8\u3001\u8a18\u4e8b)\u3002<\/li>\n<li>Schema.org \u8f9e\u66f8\u304b\u3089\u9069\u5207\u306a\u30d7\u30ed\u30d1\u30c6\u30a3\u3068\u5024\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/li>\n<li>JSON-LD \u30b3\u30fc\u30c9\u3092\u751f\u6210\u3057\u307e\u3059\u3002<\/li>\n<li>\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u30b3\u30fc\u30c9 &lt;head&gt; \u307e\u305f\u306f &lt;body&gt; \u30bb\u30af\u30b7\u30e7\u30f3\u3002<\/li>\n<li>Google \u306e\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8 \u30c6\u30b9\u30c8 \u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u30c6\u30b9\u30c8\u3057\u307e\u3059\u3002<\/li>\n<li>\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u30a8\u30e9\u30fc\u3092\u4fee\u6b63\u3057\u3001\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u66f4\u65b0\u3057\u307e\u3059\u3002<\/li>\n<\/ol>\n<p>JSON-LD\u3092\u4f7f\u7528\u3059\u308b\u5834\u5408\u3001 <strong>@\u30b3\u30f3\u30c6\u30af\u30b9\u30c8<\/strong> key \u306f\u3001\u4f7f\u7528\u3055\u308c\u308b\u8f9e\u66f8 (\u901a\u5e38\u306f Schema.org) \u304c\u6307\u5b9a\u3055\u308c\u308b\u5834\u6240\u3067\u3059\u3002 <strong>@\u30bf\u30a4\u30d7<\/strong> \u30ad\u30fc\u306f\u3001\u30de\u30fc\u30af\u3055\u308c\u3066\u3044\u308b\u30c7\u30fc\u30bf\u578b\uff08\u4f8b\uff1a\u88fd\u54c1\u3001\u8a18\u4e8b\uff09\u3092\u8b58\u5225\u3057\u307e\u3059\u3002\u305d\u306e\u4ed6\u306e\u30ad\u30fc\u306b\u306f\u3001\u305d\u306e\u30c7\u30fc\u30bf\u578b\u306b\u56fa\u6709\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3068\u5024\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u4f8b\uff1a<\/p>\n<blockquote>\n<pre> <code> { @context: https:\/\/schema.org\/\u3001@type: Product\u3001name: \u30b5\u30f3\u30d7\u30eb\u88fd\u54c1\u3001image: https:\/\/www.example.com\/resim.jpg\u3001description: \u3053\u308c\u306f\u30b5\u30f3\u30d7\u30eb\u88fd\u54c1\u306e\u8aac\u660e\u3067\u3059\u3002\u3001brand: \u30b5\u30f3\u30d7\u30eb\u30d6\u30e9\u30f3\u30c9\u3001offers: { @type: Offer\u3001priceCurrency: TRY\u3001price: 199.99\u3001availability: https:\/\/schema.org\/InStock <\/code> <\/pre>\n<\/blockquote>\n<p>\u3053\u306e\u4f8b\u3067\u306f\u3001 <strong>@\u30b3\u30f3\u30c6\u30af\u30b9\u30c8<\/strong> Schema.org\u306b\u8a2d\u5b9a\u3059\u308b\u3068\u3001 <strong>@\u30bf\u30a4\u30d7<\/strong> \u3053\u308c\u306f\u300c\u5546\u54c1\u300d\u3068\u3057\u3066\u6307\u5b9a\u3055\u308c\u3001\u5546\u54c1\u540d\u3001\u753b\u50cf\u3001\u8aac\u660e\u3001\u30d6\u30e9\u30f3\u30c9\u3001\u4fa1\u683c\u306a\u3069\u306e\u7279\u5fb4\u304c\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u69cb\u9020\u3092\u6b63\u3057\u304f\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3088\u308a\u9069\u5207\u306b\u7406\u89e3\u3057\u3001\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u751f\u6210\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Yapisal_Veri_Uygulamalarindaki_Sik_Karsilasilan_Hatalar\"><\/span>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u304a\u3051\u308b\u4e00\u822c\u7684\u306a\u30a8\u30e9\u30fc<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u3088\u308a\u9069\u5207\u306b\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u306e\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u304c\u6b63\u3057\u304f\u5b9f\u88c5\u3055\u308c\u3066\u3044\u306a\u3044\u3068\u3001\u671f\u5f85\u3055\u308c\u308b\u52b9\u679c\u304c\u5f97\u3089\u308c\u305a\u3001SEO\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u60aa\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u5b9f\u88c5\u306b\u304a\u3051\u308b\u3088\u304f\u3042\u308b\u9593\u9055\u3044\u3068\u305d\u306e\u56de\u907f\u65b9\u6cd5\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3059\u3002<\/p>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306b\u304a\u3051\u308b\u30a8\u30e9\u30fc\u306f\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u6280\u8853\u7684\u306a\u77e5\u8b58\u4e0d\u8db3\u3001\u4e0d\u6ce8\u610f\u3001\u307e\u305f\u306f\u6700\u65b0\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u9075\u5b88\u4e0d\u8db3\u306b\u3088\u3063\u3066\u5f15\u304d\u8d77\u3053\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30a8\u30e9\u30fc\u3092\u8a8d\u8b58\u3057\u3001\u4fee\u6b63\u3059\u308b\u3053\u3068\u3067\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u9069\u5207\u306b\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u308c\u3001\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\uff08\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\uff09\u304c\u751f\u6210\u3055\u308c\u308b\u3053\u3068\u304c\u4fdd\u8a3c\u3055\u308c\u307e\u3059\u3002\u4ee5\u4e0b\u306b\u3001\u6700\u3082\u4e00\u822c\u7684\u306a\u30a8\u30e9\u30fc\u3092\u3044\u304f\u3064\u304b\u6319\u3052\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u4e0d\u8db3\u3057\u3066\u3044\u308b\u6a5f\u80fd\u307e\u305f\u306f\u9593\u9055\u3063\u305f\u6a5f\u80fd:<\/strong> \u5fc5\u9808\u30d7\u30ed\u30d1\u30c6\u30a3\u304c\u7701\u7565\u3055\u308c\u3066\u3044\u308b\u304b\u3001\u8aa4\u3063\u305f\u5024\u304c\u5165\u529b\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/li>\n<li><strong>\u77db\u76fe\u3057\u305f\u30c7\u30fc\u30bf:<\/strong> \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3067\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u30c7\u30fc\u30bf\u304c Web \u30da\u30fc\u30b8\u306e\u5185\u5bb9\u3068\u4e00\u81f4\u3057\u307e\u305b\u3093\u3002<\/li>\n<li><strong>\u7121\u52b9\u306a\u69cb\u6587:<\/strong> JSON-LD \u307e\u305f\u306f\u305d\u306e\u4ed6\u306e\u5f62\u5f0f\u3067\u306e\u30bf\u30a4\u30d7\u30df\u30b9\u307e\u305f\u306f\u975e\u6a19\u6e96\u30b3\u30fc\u30c9\u3002<\/li>\n<li><strong>\u96a0\u3057\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30d5\u30e9\u30b0\u4ed8\u3051:<\/strong> \u30e6\u30fc\u30b6\u30fc\u306b\u306f\u8868\u793a\u3055\u308c\u306a\u3044\u304c\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u5411\u3051\u306e\u30de\u30fc\u30af (\u30af\u30ed\u30fc\u30ad\u30f3\u30b0)\u3002<\/li>\n<li><strong>\u8907\u6570\u306e\u30de\u30fc\u30ad\u30f3\u30b0 \u30bf\u30a4\u30d7\u306e\u4f7f\u7528:<\/strong> \u540c\u3058\u30da\u30fc\u30b8\u4e0a\u3067\u8907\u6570\u306e\u30de\u30fc\u30af\u30a2\u30c3\u30d7 \u30bf\u30a4\u30d7 (\u305f\u3068\u3048\u3070\u3001Schema.org \u3068 Microdata) \u3092\u6df7\u5728\u3055\u305b\u308b\u3053\u3068\u3002<\/li>\n<li><strong>\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3044\u306a\u3044:<\/strong> \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u6b63\u78ba\u3055\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u305f\u3081\u306b Google Rich Results Test \u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3044\u306a\u3044\u3002<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u30a8\u30e9\u30fc\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u306b\u306f\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u614e\u91cd\u306b\u8a08\u753b\u3057\u3001\u5b9a\u671f\u7684\u306b\u30c6\u30b9\u30c8\u3057\u3001\u6700\u65b0\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u5f93\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3055\u3089\u306b\u3001 <strong>\u30b9\u30ad\u30fc\u30de.org<\/strong> \u306a\u3069\u306e\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u6e90\u304b\u3089\u60c5\u5831\u3092\u5165\u624b\u3057\u3001\u30b5\u30f3\u30d7\u30eb\u30b3\u30fc\u30c9\u3092\u8abf\u3079\u308b\u3053\u3068\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<table> \u4e00\u822c\u7684\u306a\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30a8\u30e9\u30fc\u306e\u7a2e\u985e\u3068\u89e3\u6c7a\u7b56\u306e\u63d0\u6848 <\/p>\n<thead>\n<tr>\n<th>\u30a8\u30e9\u30fc\u306e\u7a2e\u985e<\/th>\n<th>\u8aac\u660e<\/th>\n<th>\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u63d0\u6848<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5fc5\u9808\u30d5\u30a3\u30fc\u30eb\u30c9\u304c\u4e0d\u8db3\u3057\u3066\u3044\u307e\u3059<\/td>\n<td>\u5fc5\u9808\u306e Schema.org \u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u6307\u5b9a\u3057\u3066\u3044\u307e\u305b\u3093\u3002<\/td>\n<td>Schema.org \u306e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3092\u78ba\u8a8d\u3057\u3001\u5fc5\u9808\u30d5\u30a3\u30fc\u30eb\u30c9\u306b\u5165\u529b\u3057\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u9593\u9055\u3063\u305f\u30c7\u30fc\u30bf\u578b\u306e\u4f7f\u7528<\/td>\n<td>\u30d7\u30ed\u30d1\u30c6\u30a3\u306b\u4e0d\u9069\u5207\u306a\u30c7\u30fc\u30bf\u578b\u3092\u5272\u308a\u5f53\u3066\u307e\u3059 (\u305f\u3068\u3048\u3070\u3001\u6570\u5024\u3067\u306f\u306a\u304f\u30c6\u30ad\u30b9\u30c8)\u3002<\/td>\n<td>\u5404\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u30c7\u30fc\u30bf\u578b\u3092\u78ba\u8a8d\u3057\u3001\u6b63\u3057\u3044\u578b\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30de\u30fc\u30ad\u30f3\u30b0\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7af6\u5408<\/td>\n<td>\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u304c Web \u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u4e00\u81f4\u3057\u3066\u3044\u307e\u305b\u3093\u3002<\/td>\n<td>\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u30da\u30fc\u30b8 \u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5408\u308f\u305b\u3066\u8abf\u6574\u3057\u3001\u691c\u8a3c\u3057\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u7121\u52b9\u306aJSON-LD\u69cb\u6587<\/td>\n<td>JSON-LD \u30b3\u30fc\u30c9\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u304c\u6b63\u3057\u304f\u306a\u3044\u304b\u3001\u30bf\u30a4\u30d7\u30df\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/td>\n<td>JSON-LD \u691c\u8a3c\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u30a8\u30e9\u30fc\u3092\u4fee\u6b63\u3057\u307e\u3059\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u6b63\u3057\u304f\u9069\u7528\u3059\u308b\u3068 <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u3067\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u53ef\u8996\u6027\u3092\u9ad8\u3081\u3001\u30af\u30ea\u30c3\u30af\u7387\u3092\u5411\u4e0a\u3055\u305b\u3001\u3088\u308a\u8cea\u306e\u9ad8\u3044\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u30df\u30b9\u3092\u907f\u3051\u3001\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u306f\u3001SEO\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u308b\u4e0a\u3067\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Yapisal_Veri_Isaretlemelerinde_En_Iyi_Uygulamalar\"><\/span>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u3088\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u7406\u89e3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067\u3001SEO\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u308c\u3089\u306e\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u6b63\u3057\u304f\u52b9\u679c\u7684\u306b\u5b9f\u88c5\u3059\u308b\u3053\u3068\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u4e0d\u6b63\u78ba\u307e\u305f\u306f\u4e0d\u5b8c\u5168\u306a\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u7121\u8996\u3055\u308c\u3001\u30b5\u30a4\u30c8\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u60aa\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306b\u5f93\u3046\u3053\u3068\u306f\u3001SEO\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u308b\u4e0a\u3067\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u5b9f\u88c5\u6226\u7565\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u8003\u616e\u3059\u3079\u304d\u91cd\u8981\u306a\u539f\u5247\u304c\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3002\u307e\u305a\u3001 <strong>\u9069\u5207\u306a\u30b9\u30ad\u30fc\u30e0\u3092\u9078\u629e\u3059\u308b<\/strong> \u3053\u308c\u306f\u91cd\u8981\u3067\u3059\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u6700\u9069\u306a\u30b9\u30ad\u30fc\u30de\u30bf\u30a4\u30d7\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u3059\u308b\u660e\u78ba\u3067\u4e00\u8cab\u6027\u306e\u3042\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u5b9a\u671f\u7684\u306b\u66f4\u65b0\u3057\u307e\u3057\u3087\u3046\u3002 <strong>\u6700\u65b0\u60c5\u5831\u3092\u5165\u624b\u3059\u308b<\/strong> \u30a8\u30e9\u30fc\u306e\u4fee\u6b63\u3082\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30b5\u30a4\u30c8\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u3088\u3063\u3066\u5e38\u306b\u6b63\u78ba\u306b\u8a55\u4fa1\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u5fdc\u7528\u5206\u91ce<\/th>\n<th>\u63a8\u5968\u3055\u308c\u308b\u30b9\u30ad\u30fc\u30de\u30bf\u30a4\u30d7<\/th>\n<th>\u8aac\u660e<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u8a18\u4e8b<\/td>\n<td>\u8a18\u4e8b\u3001\u30cb\u30e5\u30fc\u30b9\u8a18\u4e8b<\/td>\n<td>\u30cb\u30e5\u30fc\u30b9\u3001\u30d6\u30ed\u30b0\u6295\u7a3f\u3001\u8a18\u4e8b\u306a\u3069\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u88fd\u54c1<\/td>\n<td>\u88fd\u54c1<\/td>\n<td>\u96fb\u5b50\u5546\u53d6\u5f15\u30b5\u30a4\u30c8\u3067\u5546\u54c1\u60c5\u5831\u3092\u30de\u30fc\u30af\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30a4\u30d9\u30f3\u30c8<\/td>\n<td>\u30a4\u30d9\u30f3\u30c8<\/td>\n<td>\u30b3\u30f3\u30b5\u30fc\u30c8\u3001\u30bb\u30df\u30ca\u30fc\u3001\u4f1a\u8b70\u306a\u3069\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u95a2\u3059\u308b\u60c5\u5831\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u4f01\u696d<\/td>\n<td>\u5730\u5143\u30d3\u30b8\u30cd\u30b9<\/td>\n<td>\u5b9f\u5e97\u8217\u3001\u30ec\u30b9\u30c8\u30e9\u30f3\u3001\u30aa\u30d5\u30a3\u30b9\u306a\u3069\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u60c5\u5831\u3092\u8868\u793a\u3057\u307e\u3059\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>JSON-LD<\/strong> \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u8ffd\u52a0\u3059\u308b\u969b\u3001\u3053\u306e\u5f62\u5f0f\u306fGoogle\u304c\u63a8\u5968\u3059\u308b\u65b9\u6cd5\u3067\u3042\u308a\u3001\u5b9f\u88c5\u304c\u5bb9\u6613\u306a\u305f\u3081\u5e83\u304f\u63a1\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u5f62\u5f0f\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u30da\u30fc\u30b8\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306f\u5225\u306b\u5b9a\u7fa9\u3067\u304d\u308b\u305f\u3081\u3001\u30da\u30fc\u30b8\u69cb\u9020\u3092\u5d29\u3059\u3053\u3068\u306a\u304f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u4ee5\u4e0b\u306b\u793a\u3057\u307e\u3059\u3002<\/p>\n<ol>\n<li><strong>\u9069\u5207\u306a\u30b9\u30ad\u30fc\u30e0\u3092\u9078\u629e\u3057\u3066\u304f\u3060\u3055\u3044:<\/strong> \u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u6700\u3082\u95a2\u9023\u6027\u304c\u3042\u308a\u9069\u5207\u306a\u30b9\u30ad\u30fc\u30de \u30bf\u30a4\u30d7 (\u8a18\u4e8b\u3001\u88fd\u54c1\u3001\u30a4\u30d9\u30f3\u30c8\u306a\u3069) \u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/li>\n<li><strong>JSON-LD \u5f62\u5f0f\u3092\u4f7f\u7528\u3057\u307e\u3059:<\/strong> Google \u304c\u63a8\u5968\u3059\u308b JSON-LD \u5f62\u5f0f\u3092\u4f7f\u7528\u3057\u3066\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u5fc5\u9808\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u5165\u529b\u3057\u307e\u3059\u3002<\/strong> \u30b9\u30ad\u30fc\u30de \u30bf\u30a4\u30d7\u306b\u5fc5\u8981\u306a\u3059\u3079\u3066\u306e\u5fc5\u9808\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u5b8c\u5168\u306b\u5165\u529b\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u7cbe\u5ea6\u3092\u78ba\u8a8d:<\/strong> Google \u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf \u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3001\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u304c\u9069\u5207\u306b\u6a5f\u80fd\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u5b9a\u671f\u7684\u306b\u66f4\u65b0\u3059\u308b:<\/strong> \u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5909\u66f4\u307e\u305f\u306f\u66f4\u65b0\u3055\u308c\u308b\u305f\u3073\u306b\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u66f4\u65b0\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u3092\u898b\u308b:<\/strong> Google Search Console \u3092\u901a\u3058\u3066\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8ffd\u8de1\u3057\u3001\u6539\u5584\u3092\u884c\u3044\u307e\u3059\u3002<\/li>\n<\/ol>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u30c6\u30b9\u30c8\u3057\u3066\u691c\u8a3c\u3059\u308b\u305f\u3081\u306b\u3001Google\u306f <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb<\/strong>\u5fd8\u308c\u305a\u306b \u3092\u4f7f\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u306e\u30c4\u30fc\u30eb\u306f\u3001\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u30a8\u30e9\u30fc\u3092\u7279\u5b9a\u3057\u3066\u4fee\u6b63\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u307e\u305f\u3001Google Search Console \u3067\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3066\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u6226\u7565\u306e\u6709\u52b9\u6027\u3092\u8a55\u4fa1\u3057\u3001\u5fc5\u8981\u306a\u6539\u5584\u3092\u884c\u3046\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Uygulama_Ornekleri\"><\/span>\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u5b9f\u88c5\u4f8b\u3092\u3044\u304f\u3064\u304b\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u30ec\u30b7\u30d4\u3092\u516c\u958b\u3059\u308b\u5834\u5408\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u4f7f\u7528\u3057\u3066\u3001\u30ec\u30b7\u30d4\u540d\u3001\u8aac\u660e\u3001\u6750\u6599\u3001\u8abf\u7406\u6642\u9593\u3001\u6804\u990a\u4fa1\u306a\u3069\u306e\u60c5\u5831\u3092\u542b\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u30ec\u30b7\u30d4\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u8c4a\u5bcc\u306a\u691c\u7d22\u7d50\u679c\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002e\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u306e\u5834\u5408\u3001\u5546\u54c1\u540d\u3001\u8aac\u660e\u3001\u4fa1\u683c\u3001\u5728\u5eab\u72b6\u6cc1\u3001\u30ec\u30d3\u30e5\u30fc\u30b9\u30b3\u30a2\u3001\u753b\u50cf\u306a\u3069\u306e\u60c5\u5831\u3092\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u7d50\u679c\u3067\u5546\u54c1\u3092\u3088\u308a\u76ee\u7acb\u305f\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Yapisal_Veri_Belgeleri\"><\/span>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u5b66\u3073\u3001\u9069\u5207\u306a\u5b9f\u88c5\u3092\u78ba\u5b9f\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u69d8\u3005\u306a\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u30ea\u30bd\u30fc\u30b9\u3092\u53c2\u7167\u3067\u304d\u307e\u3059\u3002Schema.org\u306f\u3001\u6700\u3082\u4e00\u822c\u7684\u306b\u4f7f\u7528\u3055\u308c\u308b\u30b9\u30ad\u30fc\u30de\u30bf\u30a4\u30d7\u3068\u305d\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u89e3\u8aac\u3057\u305f\u5305\u62ec\u7684\u306a\u30ea\u30bd\u30fc\u30b9\u3067\u3059\u3002Google\u306e\u958b\u767a\u8005\u5411\u3051\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3067\u306f\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u5b9f\u88c5\u65b9\u6cd5\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306a\u30ac\u30a4\u30c9\u3068\u4f8b\u304c\u63d0\u4f9b\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u69d8\u3005\u306aSEO\u30d6\u30ed\u30b0\u3084\u30d5\u30a9\u30fc\u30e9\u30e0\u3067\u306f\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306b\u95a2\u3059\u308b\u6700\u65b0\u306e\u30c8\u30ec\u30f3\u30c9\u3001\u30d2\u30f3\u30c8\u3001\u30b3\u30c4\u304c\u5171\u6709\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u5b9a\u671f\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306b\u95a2\u3059\u308b\u77e5\u8b58\u3092\u5e38\u306b\u6700\u65b0\u306e\u72b6\u614b\u306b\u4fdd\u3061\u3001\u6700\u826f\u306e\u7d50\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Isaretleme_Turlerinin_Karsilastirilmasi\"><\/span>\u30de\u30fc\u30ad\u30f3\u30b0\u30bf\u30a4\u30d7\u306e\u6bd4\u8f03<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u624b\u6cd5\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u308f\u304b\u308a\u3084\u3059\u304f\u8aac\u660e\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u7a2e\u985e\u306b\u3088\u3063\u3066\u3001\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306b\u6700\u9069\u306a\u3082\u306e\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u4e00\u822c\u7684\u306a\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u7a2e\u985e\u3092\u6bd4\u8f03\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3092\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e\u8868\u306f\u3001\u6700\u3082\u4e00\u822c\u7684\u306a\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u7a2e\u985e\u3092\u6bd4\u8f03\u5206\u6790\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u3053\u306e\u5206\u6790\u306f\u3001\u3069\u306e\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u7a2e\u985e\u304c\u3069\u306e\u30b7\u30ca\u30ea\u30aa\u306b\u9069\u3057\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u30de\u30fc\u30ad\u30f3\u30b0\u30bf\u30a4\u30d7<\/th>\n<th>\u5229\u70b9<\/th>\n<th>\u6b20\u70b9<\/th>\n<th>\u4f7f\u7528\u5206\u91ce<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>JSON-LD<\/td>\n<td>\n<ul>\n<li>\u7c21\u5358\u306b\u9069\u7528\u53ef\u80fd<\/li>\n<li>\u30da\u30fc\u30b8\u306e\u5185\u5bb9\u306b\u306f\u5f71\u97ff\u3057\u307e\u305b\u3093<\/li>\n<li>Google\u306e\u304a\u3059\u3059\u3081<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>\u691c\u8a3c\u30c4\u30fc\u30eb\u306f\u8907\u96d1\u306b\u306a\u308b\u3053\u3068\u304c\u3042\u308b<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>\u30cb\u30e5\u30fc\u30b9\u8a18\u4e8b<\/li>\n<li>\u30a4\u30d9\u30f3\u30c8<\/li>\n<li>\u88fd\u54c1\u60c5\u5831<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\u30de\u30a4\u30af\u30ed\u30c7\u30fc\u30bf<\/td>\n<td>\n<ul>\n<li>\u5e83\u304f\u652f\u6301\u3055\u308c\u3066\u3044\u308b<\/li>\n<li>HTML\u306b\u7d71\u5408\u53ef\u80fd<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>\u5b9f\u88c5\u304c\u3088\u308a\u8907\u96d1\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b<\/li>\n<li>HTML\u69cb\u9020\u3092\u6df7\u4e71\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>\u51e6\u65b9\u7b8b<\/li>\n<li>\u30ec\u30d3\u30e5\u30fc<\/li>\n<li>\u9023\u7d61\u5148<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>RDFa<\/td>\n<td>\n<ul>\n<li>\u67d4\u8edf\u6027\u3092\u63d0\u4f9b<\/li>\n<li>\u3055\u307e\u3056\u307e\u306a\u8f9e\u66f8\u3068\u4e92\u63db\u6027\u304c\u3042\u308a\u307e\u3059<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>\u5b66\u7fd2\u66f2\u7dda\u306f\u6025\u5cfb<\/li>\n<li>\u3042\u307e\u308a\u4e00\u822c\u7684\u3067\u306f\u306a\u3044<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>\u5b66\u8853\u51fa\u7248\u7269<\/li>\n<li>\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\u30de\u30a4\u30af\u30ed\u30d5\u30a9\u30fc\u30de\u30c3\u30c8<\/td>\n<td>\n<ul>\n<li>\u30b7\u30f3\u30d7\u30eb\u3067\u308f\u304b\u308a\u3084\u3059\u3044<\/li>\n<li>\u7c21\u5358\u306b\u9069\u7528\u3067\u304d\u307e\u3059<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>\u6a5f\u80fd\u306e\u6570\u304c\u9650\u3089\u308c\u3066\u3044\u308b<\/li>\n<li>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u3088\u308b\u30b5\u30dd\u30fc\u30c8\u304c\u5c11\u306a\u3044<\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li>\u500b\u4eba\u60c5\u5831<\/li>\n<li>\u30a4\u30d9\u30f3\u30c8<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u7a2e\u985e\u3092\u9078\u3076\u969b\u306b\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30cb\u30fc\u30ba\u3068\u6280\u8853\u529b\u3092\u8003\u616e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u8fc5\u901f\u304b\u3064\u7c21\u5358\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u304a\u63a2\u3057\u306e\u5834\u5408\u306f\u3001JSON-LD\u304c\u7406\u60f3\u7684\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u3088\u308a\u8907\u96d1\u3067\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u304a\u63a2\u3057\u306e\u5834\u5408\u306f\u3001Microdata\u3084RDFa\u306e\u65b9\u304c\u9069\u3057\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p> <strong>\u30de\u30fc\u30ad\u30f3\u30b0\u306e\u7a2e\u985e<\/strong> <\/p>\n<ul>\n<li>JSON-LD (\u30ea\u30f3\u30af\u30c7\u30fc\u30bf\u7528\u306e JavaScript \u30aa\u30d6\u30b8\u30a7\u30af\u30c8\u8868\u8a18)<\/li>\n<li>\u30de\u30a4\u30af\u30ed\u30c7\u30fc\u30bf<\/li>\n<li>RDFa\uff08\u5c5e\u6027\u306e\u30ea\u30bd\u30fc\u30b9\u8a18\u8ff0\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\uff09<\/li>\n<li>\u30de\u30a4\u30af\u30ed\u30d5\u30a9\u30fc\u30de\u30c3\u30c8<\/li>\n<li>\u30b9\u30ad\u30fc\u30de.org<\/li>\n<\/ul>\n<p>\u305d\u308c\u305e\u308c\u306e\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u30bf\u30a4\u30d7\u306b\u306f\u9577\u6240\u3068\u77ed\u6240\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u5177\u4f53\u7684\u306a\u30cb\u30fc\u30ba\u3068\u76ee\u6a19\u3092\u8003\u616e\u3057\u3066\u3001\u6700\u3082\u9069\u5207\u306a\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u30bf\u30a4\u30d7\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001e\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u306e\u5546\u54c1\u60c5\u5831\u3092JSON-LD\u3067\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3059\u308b\u3068\u3001\u691c\u7d22\u7d50\u679c\u3067\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u304c\u8868\u793a\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u306e\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7406\u89e3\u5ea6\u304c\u5411\u4e0a\u3057\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044\u691c\u7d22\u3067\u76ee\u7acb\u3064\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u9069\u5207\u306a\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u6226\u7565\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3067\u3001 <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u3053\u308c\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001SEO \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u5927\u5e45\u306b\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u30bf\u30a4\u30d7\u306e\u6bd4\u8f03\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u6700\u9069\u306a\u3082\u306e\u3092\u9078\u3076\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u30bf\u30a4\u30d7\u306e\u7279\u5fb4\u3001\u30e1\u30ea\u30c3\u30c8\u3001\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u8003\u616e\u3057\u3001 <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u6700\u3082\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u3067\u30de\u30fc\u30ad\u30f3\u30b0\u3092\u9069\u7528\u3057\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316 (SEO) \u3092\u5f37\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"JSON-LD_ile_SEO_Performansinizi_Artirin\"><\/span>JSON-LD\u3067SEO\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u3001SEO\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002JSON-LD\uff08JavaScript Object Notation for Linked Data\uff09\u306f\u3001\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u8ffd\u52a0\u3059\u308b\u305f\u3081\u306e\u4e00\u822c\u7684\u306a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u3059\u3002Google\u306a\u3069\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u63a8\u5968\u3055\u308c\u3066\u304a\u308a\u3001\u305d\u306e\u4f7f\u3044\u3084\u3059\u3055\u304b\u3089\u3001\u30a6\u30a7\u30d6\u958b\u767a\u8005\u3084SEO\u5c02\u9580\u5bb6\u306e\u9593\u3067\u3082\u4eba\u6c17\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>JSON-LD\u306eSEO\u52b9\u679c\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002\u307e\u305a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u7d50\u679c\u306b\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u4f5c\u6210\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306b\u306f\u3001\u30bf\u30a4\u30c8\u30eb\u3001\u8aac\u660e\u3001\u753b\u50cf\u3001\u30ec\u30d3\u30e5\u30fc\u306a\u3069\u306e\u91cd\u8981\u306a\u60c5\u5831\u3092\u542b\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u3001\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09\u3092\u5411\u4e0a\u3055\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5546\u54c1\u306e\u4fa1\u683c\u3084\u30ec\u30d3\u30e5\u30fc\u30b9\u30b3\u30a2\u306a\u3069\u306e\u60c5\u5831\u3092\u691c\u7d22\u7d50\u679c\u306b\u76f4\u63a5\u8868\u793a\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u8a98\u5c0e\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u7279\u5fb4<\/th>\n<th>\u8aac\u660e<\/th>\n<th>SEO\u306e\u30e1\u30ea\u30c3\u30c8<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8<\/td>\n<td>\u691c\u7d22\u7d50\u679c\u306b\u8a73\u7d30\u60c5\u5831\u3092\u8868\u793a\u3057\u307e\u3059\u3002<\/td>\n<td>\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387 (CTR) \u304c\u5411\u4e0a\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30b3\u30f3\u30c6\u30f3\u30c4\u89e3\u91c8<\/td>\n<td>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3057\u307e\u3059\u3002<\/td>\n<td>\u3088\u308a\u6b63\u78ba\u306a\u30e9\u30f3\u30ad\u30f3\u30b0\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u30ea\u30fc\u30c1\u3057\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u7c21\u5358\u306b\u9069\u7528\u53ef\u80fd<\/td>\n<td>JavaScript \u30d9\u30fc\u30b9\u306a\u306e\u3067\u7c21\u5358\u306b\u7d71\u5408\u3067\u304d\u307e\u3059\u3002<\/td>\n<td>\u958b\u767a\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3057\u3001\u8fc5\u901f\u306a\u5b9f\u88c5\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u4e2d\u592e\u7ba1\u7406<\/td>\n<td>\u69cb\u9020\u5316\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092 1 \u304b\u6240\u3067\u7ba1\u7406\u3059\u308b\u6a5f\u80fd\u3002<\/td>\n<td>\u66f4\u65b0\u304c\u7c21\u7d20\u5316\u3055\u308c\u3001\u4e00\u8cab\u6027\u304c\u78ba\u4fdd\u3055\u308c\u307e\u3059\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>SEO\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306bJSON-LD\u3092\u4f7f\u7528\u3059\u308b\u969b\u306b\u306f\u3001\u8003\u616e\u3059\u3079\u304d\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u304c\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3002\u307e\u305a\u3001 <strong>\u6b63\u78ba\u3067\u6700\u65b0\u306e\u30c7\u30fc\u30bf<\/strong> \u4f7f\u7528\u306b\u306f\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u4e0d\u6b63\u78ba\u307e\u305f\u306f\u4e0d\u5b8c\u5168\u306a\u60c5\u5831\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30b5\u30a4\u30c8\u3092\u8aa4\u89e3\u3057\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u4e0b\u3052\u308b\u539f\u56e0\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u6b21\u306b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3064\u3044\u3066 <strong>\u95a2\u9023\u3059\u308b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u578b<\/strong> \u4f8b\u3048\u3070\u3001\u30ec\u30b7\u30d4\u3092\u5171\u6709\u3059\u308b\u5834\u5408\u306f\u3001\u300cRecipe\u300d\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30bf\u30a4\u30d7\u3092\u4f7f\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u5b9a\u671f\u7684\u306b\u78ba\u8a8d\u3057\u3001\u6700\u65b0\u306e\u72b6\u614b\u306b\u4fdd\u3063\u3066\u304f\u3060\u3055\u3044\u3002Google Search Console\u306a\u3069\u306e\u30c4\u30fc\u30eb\u306f\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u30a8\u30e9\u30fc\u3092\u7279\u5b9a\u3057\u3066\u4fee\u6b63\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>JSON-LD \u306e\u5229\u70b9\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u3001SEO \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u306b\u306f\u3001\u6b21\u306e\u624b\u9806\u306b\u5f93\u3063\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<ol>\n<li><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/strong> \u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u6700\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/li>\n<li><strong>JSON-LD \u30b9\u30ad\u30fc\u30de\u3092\u751f\u6210\u3057\u307e\u3059\u3002<\/strong> Schema.org \u3092\u4f7f\u7528\u3057\u3066\u9069\u5207\u306a\u30b9\u30ad\u30fc\u30de\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/li>\n<li><strong>JSON-LD \u30b3\u30fc\u30c9\u3092 Web \u30b5\u30a4\u30c8\u306b\u8ffd\u52a0\u3057\u307e\u3059\u3002<\/strong> &lt;head&gt; \u30bb\u30af\u30b7\u30e7\u30f3\u307e\u305f\u306f &lt;body&gt; \u30bb\u30af\u30b7\u30e7\u30f3\u306b\u8ffd\u52a0\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u30c6\u30b9\u30c8\u3068\u691c\u8a3c:<\/strong> Google \u306e\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8 \u30c6\u30b9\u30c8 \u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u30c6\u30b9\u30c8\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u6700\u65b0\u60c5\u5831\u3092\u5165\u624b\u3057\u3066\u304f\u3060\u3055\u3044:<\/strong> \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5909\u66f4\u306b\u5408\u308f\u305b\u3066\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u66f4\u65b0\u3057\u307e\u3059\u3002<\/li>\n<\/ol>\n<p>JSON-LD\u306fSEO\u6226\u7565\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u308a\u5f97\u307e\u3059\u3002\u6b63\u3057\u304f\u5b9f\u88c5\u3059\u308c\u3070\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3057\u3001\u3088\u308a\u30ea\u30c3\u30c1\u306a\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u4f5c\u6210\u3057\u3001\u6700\u7d42\u7684\u306b\u306fSEO\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u899a\u3048\u3066\u304a\u3044\u3066\u304f\u3060\u3055\u3044\u3002 <strong>\u5e38\u306b\u30c6\u30b9\u30c8\u3068\u6700\u9069\u5316<\/strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u304b\u3089\u6700\u826f\u306e\u7d50\u679c\u3092\u5f97\u308b\u305f\u3081\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Veri_Yapisi_Olustururken_Dikkat_Edilmesi_Gerekenler\"><\/span>\u30c7\u30fc\u30bf\u69cb\u9020\u3092\u4f5c\u6210\u3059\u308b\u969b\u306b\u8003\u616e\u3059\u3079\u304d\u4e8b\u9805<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u969b\u306b\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3001\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u306b\u767b\u9332\u3067\u304d\u308b\u3088\u3046\u306b\u6ce8\u610f\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u4e0d\u6b63\u78ba\u307e\u305f\u306f\u4e0d\u5b8c\u5168\u306a <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u30de\u30fc\u30ad\u30f3\u30b0\u306f\u691c\u7d22\u7d50\u679c\u306b\u60aa\u5f71\u97ff\u3092\u53ca\u307c\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001 <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u30b9\u30ad\u30fc\u30de\u3092\u6b63\u3057\u304f\u5b9f\u88c5\u3059\u308b\u3053\u3068\u306f\u3001Web \u30b5\u30a4\u30c8\u306e SEO \u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/p>\n<p><strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u4f5c\u6210\u30d7\u30ed\u30bb\u30b9\u3067\u306f\u3001\u307e\u305a\u30de\u30fc\u30af\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a2e\u985e\u3092\u6c7a\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5546\u54c1\u3001\u8a18\u4e8b\u3001\u30a4\u30d9\u30f3\u30c8\u3001\u30ec\u30b7\u30d4\u306a\u3069\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7a2e\u985e\u306b\u5fdc\u3058\u3066\u30de\u30fc\u30af\u306e\u4ed8\u3051\u65b9\u304c\u7570\u306a\u308a\u307e\u3059\u3002 <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u5404\u30b9\u30ad\u30fc\u30de\u3067\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u7279\u5b9a\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3068\u5c5e\u6027\u3092\u5b9a\u7fa9\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u5546\u54c1\u306e\u4fa1\u683c\u3001\u30d6\u30e9\u30f3\u30c9\u3001\u5728\u5eab\u72b6\u6cc1\u306a\u3069\u306e\u60c5\u5831\u3092\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul> <strong>\u8003\u616e\u3059\u3079\u304d\u70b9<\/strong> <\/p>\n<li>\u9069\u5207\u306a\u30b9\u30ad\u30fc\u30de\u306e\u9078\u629e: \u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u6700\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b9\u30ad\u30fc\u30de\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/li>\n<li>\u5fc5\u9808\u30d5\u30a3\u30fc\u30eb\u30c9\u3092\u5165\u529b\u3057\u307e\u3059\u3002\u30b9\u30ad\u30fc\u30de\u5185\u306e\u5fc5\u9808\u30d5\u30a3\u30fc\u30eb\u30c9\u3092\u5b8c\u5168\u306b\u5165\u529b\u3057\u307e\u3059\u3002<\/li>\n<li>\u6700\u65b0\u60c5\u5831\u3092\u5165\u624b: \u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u66f4\u65b0 <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u3042\u306a\u305f\u306e\u30de\u30fc\u30ad\u30f3\u30b0\u306b\u53cd\u6620\u3055\u308c\u307e\u3059\u3002<\/li>\n<li>\u4e00\u8cab\u6027\u3092\u4fdd\u3064: \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5168\u4f53\u3067\u540c\u3058\u57fa\u6e96\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/li>\n<li>\u30c6\u30b9\u30c8: \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u5b9a\u671f\u7684\u306b\u30c6\u30b9\u30c8\u3057\u3066\u30a8\u30e9\u30fc\u3092\u4fee\u6b63\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u4ee5\u4e0b\u306e\u8868\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u4f7f\u7528\u3067\u304d\u308b\u57fa\u672c\u7684\u306a\u30eb\u30fc\u30eb\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002 <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u30b9\u30ad\u30fc\u30e0\u306e\u4f8b\u3092\u4ee5\u4e0b\u306b\u793a\u3057\u307e\u3059\u3002<\/p>\n<table>\n<tr>\n<th>\u30b3\u30f3\u30c6\u30f3\u30c4\u30bf\u30a4\u30d7<\/th>\n<th>\u30b9\u30ad\u30fc\u30de\u30bf\u30a4\u30d7<\/th>\n<th>\u4e3b\u306a\u7279\u5fb4<\/th>\n<\/tr>\n<tr>\n<td>\u8a18\u4e8b<\/td>\n<td>\u8a18\u4e8b\u3001\u30cb\u30e5\u30fc\u30b9\u8a18\u4e8b<\/td>\n<td>\u30bf\u30a4\u30c8\u30eb\u3001\u8aac\u660e\u3001\u767a\u884c\u65e5<\/td>\n<\/tr>\n<tr>\n<td>\u88fd\u54c1<\/td>\n<td>\u88fd\u54c1<\/td>\n<td>\u540d\u79f0\u3001\u4fa1\u683c\u3001\u30d6\u30e9\u30f3\u30c9\u3001\u5728\u5eab\u72b6\u6cc1<\/td>\n<\/tr>\n<tr>\n<td>\u6d3b\u52d5<\/td>\n<td>\u30a4\u30d9\u30f3\u30c8<\/td>\n<td>\u540d\u524d\u3001\u65e5\u4ed8\u3001\u5834\u6240\u3001\u8aac\u660e<\/td>\n<\/tr>\n<tr>\n<td>\u4ed5\u69d8<\/td>\n<td>\u30ec\u30b7\u30d4<\/td>\n<td>\u540d\u79f0\u3001\u6750\u6599\u3001\u8abf\u7406\u6642\u9593<\/td>\n<\/tr>\n<\/table>\n<p><strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u4f5c\u6210\u3057\u305f\u3089\u3001Google\u306e\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8 \u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3001\u6b63\u3057\u304f\u5b9f\u88c5\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u306e\u30c4\u30fc\u30eb\u306f\u3001\u30a8\u30e9\u30fc\u3092\u7279\u5b9a\u3057\u3001\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u6700\u9069\u5316\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u307e\u305f\u3001\u4ee5\u4e0b\u306e\u6a5f\u80fd\u3082\u5229\u7528\u3067\u304d\u307e\u3059\u3002 <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u5b9a\u671f\u7684\u306b\u66f4\u65b0\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5909\u66f4\u304c\u53cd\u6620\u3055\u308c\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u6b63\u3057\u304f\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306b\u4e00\u8cab\u6027\u3092\u6301\u305f\u305b\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5168\u4f53\u3067\u540c\u3058\u57fa\u6e96\u3092\u9069\u7528\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u3088\u308a\u9069\u5207\u306b\u7406\u89e3\u3057\u3001\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u306b\u767b\u9332\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u6b63\u78ba\u304b\u3064\u6700\u65b0\u306e\u72b6\u614b\u3092\u4fdd\u3064\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002 <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u30de\u30fc\u30af\u3092\u4ed8\u3051\u308b\u3068\u3001Web \u30b5\u30a4\u30c8\u304c\u691c\u7d22\u7d50\u679c\u3067\u76ee\u7acb\u3064\u3088\u3046\u306b\u306a\u308a\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5897\u52a0\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Yapisal_Veri_Icin_Yararli_Araclar\"><\/span>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u5b9f\u88c5\u3068\u7ba1\u7406\u306b\u306f\u3001\u69d8\u3005\u306a\u30c4\u30fc\u30eb\u304c\u5229\u7528\u53ef\u80fd\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306f\u3001\u6b63\u3057\u3044\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u78ba\u4fdd\u3001\u30a8\u30e9\u30fc\u306e\u691c\u51fa\u3001\u305d\u3057\u3066\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u3088\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7406\u89e3\u5411\u4e0a\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u9069\u5207\u306a\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u5b9f\u88c5\u52b9\u679c\u3092\u9ad8\u3081\u3001SEO\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306b\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf \u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u5f79\u7acb\u3064\u4e3b\u306a\u30c4\u30fc\u30eb\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>Google \u691c\u7d22\u30b3\u30f3\u30bd\u30fc\u30eb:<\/strong> Google \u306e\u7121\u6599\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001Google \u691c\u7d22\u7d50\u679c\u306b\u304a\u3051\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u76e3\u8996\u3057\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u30a8\u30e9\u30fc\u3092\u691c\u51fa\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>Google \u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8 \u30c6\u30b9\u30c8:<\/strong> \u3053\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001Google \u304c\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u3069\u306e\u3088\u3046\u306b\u89e3\u91c8\u3059\u308b\u304b\u3092\u78ba\u8a8d\u3057\u3001\u30ea\u30c3\u30c1 \u30ea\u30b6\u30eb\u30c8\u3092\u30d7\u30ec\u30d3\u30e5\u30fc\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u30b9\u30ad\u30fc\u30de \u30de\u30fc\u30af\u30a2\u30c3\u30d7 \u30b8\u30a7\u30cd\u30ec\u30fc\u30bf\u30fc (JSON-LD):<\/strong> \u3055\u307e\u3056\u307e\u306a\u30aa\u30f3\u30e9\u30a4\u30f3 \u30c4\u30fc\u30eb\u304c\u3001\u7279\u5b9a\u306e\u7a2e\u985e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e JSON-LD \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u751f\u6210\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li>\n<li><strong>Schema.org:<\/strong> \u3053\u308c\u306f\u69cb\u9020\u5316\u3055\u308c\u305f\u30c7\u30fc\u30bf\u8f9e\u66f8\u3067\u3042\u308a\u3001\u3055\u307e\u3056\u307e\u306a\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3 \u30bf\u30a4\u30d7\u3068\u305d\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u306b\u95a2\u3059\u308b\u5305\u62ec\u7684\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/li>\n<li><strong>Yoast SEO \u307e\u305f\u306f Rank Math:<\/strong> WordPress \u30e6\u30fc\u30b6\u30fc\u5411\u3051\u306e\u3053\u308c\u3089\u306e SEO \u30d7\u30e9\u30b0\u30a4\u30f3\u306f\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u7c21\u5358\u306b\u8ffd\u52a0\u304a\u3088\u3073\u7ba1\u7406\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306b\u52a0\u3048\u3066\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u6b63\u78ba\u6027\u3068\u6709\u52b9\u6027\u3092\u5b9a\u671f\u7684\u306b\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u304c\u6700\u65b0\u306e\u72b6\u614b\u3067\u3042\u308a\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u4e00\u81f4\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u307e\u305f\u3001\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3084\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u5206\u6790\u306b\u57fa\u3065\u3044\u3066\u3001\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u7d99\u7d9a\u7684\u306b\u6539\u5584\u3059\u308b\u3088\u3046\u52aa\u3081\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<table>\n<tr>\n<th>\u8eca\u4e21\u540d<\/th>\n<th>\u8aac\u660e<\/th>\n<th>\u7279\u5fb4<\/th>\n<\/tr>\n<tr>\n<td>Google \u691c\u7d22\u30b3\u30f3\u30bd\u30fc\u30eb<\/td>\n<td>Google \u691c\u7d22\u7d50\u679c\u306b\u304a\u3051\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002<\/td>\n<td>\u30a8\u30e9\u30fc\u691c\u51fa\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9 \u30ec\u30dd\u30fc\u30c8\u3001URL \u691c\u67fb\u3002<\/td>\n<\/tr>\n<tr>\n<td>Google \u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8 \u30c6\u30b9\u30c8<\/td>\n<td>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u304c Google \u306b\u3088\u3063\u3066\u3069\u306e\u3088\u3046\u306b\u89e3\u91c8\u3055\u308c\u308b\u304b\u3092\u793a\u3057\u307e\u3059\u3002<\/td>\n<td>\u8c4a\u5bcc\u306a\u7d50\u679c\u30d7\u30ec\u30d3\u30e5\u30fc\u3001\u30a8\u30e9\u30fc\u5206\u6790\u3001\u30b3\u30fc\u30c9\u691c\u8a3c\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30b9\u30ad\u30fc\u30de\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u30b8\u30a7\u30cd\u30ec\u30fc\u30bf\u30fc<\/td>\n<td>JSON-LD \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u4f5c\u6210\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/td>\n<td>\u3055\u307e\u3056\u307e\u306a\u30b9\u30ad\u30fc\u30e0 \u30bf\u30a4\u30d7\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u53ef\u80fd\u306a\u30d5\u30a3\u30fc\u30eb\u30c9\u3001\u4f7f\u3044\u3084\u3059\u3044\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30b9\u30ad\u30fc\u30de.org<\/td>\n<td>\u69cb\u9020\u5316\u3055\u308c\u305f\u30c7\u30fc\u30bf\u8f9e\u66f8\u304a\u3088\u3073\u53c2\u7167\u30bd\u30fc\u30b9\u3067\u3059\u3002<\/td>\n<td>\u5305\u62ec\u7684\u306a\u30b9\u30ad\u30fc\u30de\u60c5\u5831\u3001\u4f8b\u3001\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3002<\/td>\n<\/tr>\n<\/table>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u6b63\u78ba\u304b\u3064\u6700\u65b0\u306e\u72b6\u614b\u306b\u4fdd\u3064\u3053\u3068\u3067\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3057\u3001\u3088\u308a\u8c4a\u5bcc\u3067\u95a2\u9023\u6027\u306e\u9ad8\u3044\u7d50\u679c\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002 <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u6700\u9069\u5316\u306f\u9577\u671f\u7684\u306a SEO \u6226\u7565\u306e\u91cd\u8981\u306a\u90e8\u5206\u3068\u306a\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Basarili_Bir_Yapisal_Veri_Uygulamasi_Icin_Ipuclari\"><\/span>\u6210\u529f\u3057\u305f <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u30d2\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u9069\u5207\u306b\u5b9f\u88c5\u3059\u308b\u3053\u3068\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3088\u308a\u9069\u5207\u306b\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3060\u3051\u3067\u306a\u304f\u3001\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306e\u751f\u6210\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3067\u306f\u8003\u616e\u3059\u3079\u304d\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u304c\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3002\u5b9f\u88c5\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u9069\u5207\u306a\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u30bf\u30a4\u30d7\u306e\u9078\u629e\u304b\u3089\u6b63\u3057\u3044\u5b9f\u88c5\u3001\u305d\u3057\u3066\u5b9a\u671f\u7684\u306a\u7d50\u679c\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u307e\u3067\u3001\u4e00\u9023\u306e\u624b\u9806\u3092\u7dbf\u5bc6\u306b\u5b9f\u884c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4e0b\u306e\u8868\u3067\u306f\u3001\u7570\u306a\u308b <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u4ee5\u4e0b\u306e\u8868\u306f\u3001\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u7a2e\u985e\u3068\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3078\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u307e\u3068\u3081\u305f\u3082\u306e\u3067\u3059\u3002\u3053\u306e\u8868\u306f\u3001\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3069\u306e\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u7a2e\u985e\u304c\u6700\u9069\u304b\u3092\u5224\u65ad\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u30de\u30fc\u30ad\u30f3\u30b0\u30bf\u30a4\u30d7<\/th>\n<th>\u8aac\u660e<\/th>\n<th>\u4f7f\u7528\u5206\u91ce<\/th>\n<th>\u5229\u70b9<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u30b9\u30ad\u30fc\u30de.org<\/td>\n<td>\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30de\u30fc\u30af\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u308b\u4e00\u822c\u7684\u306a\u8a9e\u5f59\u3067\u3059\u3002<\/td>\n<td>\u8a18\u4e8b\u3001\u88fd\u54c1\u3001\u30a4\u30d9\u30f3\u30c8\u3001\u7d44\u7e54\u306a\u3069\u3002<\/td>\n<td>\u691c\u7d22\u7d50\u679c\u306e\u30b9\u30cb\u30da\u30c3\u30c8\u304c\u3088\u308a\u8c4a\u5bcc\u3067\u3001\u3088\u308a\u60c5\u5831\u91cf\u304c\u591a\u304f\u306a\u308a\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td>JSON-LD<\/td>\n<td>JavaScript Object Notation\u306fLinked Data\u306e\u7565\u3067\u3001 <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u6307\u5b9a\u3059\u308b\u969b\u306b\u4f7f\u7528\u3059\u308b\u5f62\u5f0f\u3067\u3059\u3002<\/td>\n<td>Web \u30da\u30fc\u30b8\u306e\u30d8\u30c3\u30c0\u30fc\u307e\u305f\u306f\u672c\u6587\u3067\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002<\/td>\n<td>\u7c21\u5358\u306b\u9069\u7528\u3067\u304d\u3001\u7ba1\u7406\u3057\u3084\u3059\u3044\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u30de\u30a4\u30af\u30ed\u30c7\u30fc\u30bf<\/td>\n<td>HTML\u30bf\u30b0\u5185\u3067\u4f7f\u7528\u3055\u308c\u308b\u30bf\u30b0 <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u30de\u30fc\u30ad\u30f3\u30b0\u65b9\u6cd5\u3067\u3059\u3002<\/td>\n<td>HTML \u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u7d71\u5408\u3057\u3066\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002<\/td>\n<td>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u3082\u7c21\u5358\u306b\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td>RDFa<\/td>\n<td>\u3053\u308c\u306f Resource Description Framework in Attributes \u306e\u7565\u3067\u3001HTML \u30bf\u30b0\u306b\u5c5e\u6027\u3092\u8ffd\u52a0\u3057\u3066\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002 <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u63d0\u4f9b\u3057\u307e\u3059\u3002<\/td>\n<td>Web \u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u5185\u306e\u30e1\u30bf\u30c7\u30fc\u30bf\u3092\u8b58\u5225\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/td>\n<td>\u67d4\u8edf\u6027\u3068\u9069\u5fdc\u6027\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u5b9f\u88c5\u30d7\u30ed\u30bb\u30b9\u4e2d\u306b\u906d\u9047\u3059\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u56f0\u96e3\u3092\u514b\u670d\u3057\u3001\u6210\u529f\u3092\u9054\u6210\u3059\u308b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u30d2\u30f3\u30c8\u3092\u8003\u616e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30d2\u30f3\u30c8\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002 <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u6b63\u3057\u304f\u5b9f\u88c5\u3057\u3001SEO \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<ol> <strong>\u5b9f\u88c5\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8<\/strong> <\/p>\n<li>\u9069\u5207\u306a\u30de\u30fc\u30af\u30a2\u30c3\u30d7 \u30bf\u30a4\u30d7\u3092\u9078\u629e\u3059\u308b: \u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u6700\u3082\u95a2\u9023\u6027\u304c\u3042\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u3066\u3044\u308b\u30de\u30fc\u30af\u30a2\u30c3\u30d7 \u30bf\u30a4\u30d7\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/li>\n<li>\u6b63\u78ba\u304b\u3064\u5b8c\u5168\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b: \u30d5\u30e9\u30b0\u3092\u4ed8\u3051\u308b\u30c7\u30fc\u30bf\u304c\u6b63\u78ba\u3001\u6700\u65b0\u3001\u5b8c\u5168\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/li>\n<li>JSON-LD \u306e\u4f7f\u7528\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002JSON-LD \u306f\u3001\u5b9f\u88c5\u3068\u7ba1\u7406\u304c\u5bb9\u6613\u306a\u305f\u3081\u3001\u4eba\u6c17\u306e\u3042\u308b\u30aa\u30d7\u30b7\u30e7\u30f3\u3067\u3059\u3002<\/li>\n<li>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u5f93\u3046: Google\u3084\u305d\u306e\u4ed6\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3 <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u6307\u793a\u3092\u3088\u304f\u78ba\u8a8d\u3057\u3066\u5f93\u3063\u3066\u304f\u3060\u3055\u3044\u3002<\/li>\n<li>\u30c6\u30b9\u30c8 \u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b: Google \u306e Rich Results Test \u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u30c6\u30b9\u30c8\u3057\u3001\u30a8\u30e9\u30fc\u3092\u30c8\u30e9\u30d6\u30eb\u30b7\u30e5\u30fc\u30c6\u30a3\u30f3\u30b0\u3057\u307e\u3059\u3002<\/li>\n<li>\u30e2\u30d0\u30a4\u30eb\u4e92\u63db\u6027\u3092\u8003\u616e\u3059\u308b: Web \u30b5\u30a4\u30c8\u304c\u30e2\u30d0\u30a4\u30eb \u30c7\u30d0\u30a4\u30b9\u3067\u6b63\u3057\u304f\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/li>\n<li>\u5b9a\u671f\u7684\u306b\u76e3\u8996\u304a\u3088\u3073\u66f4\u65b0\u3057\u307e\u3059\u3002 <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u5b9a\u671f\u7684\u306b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u76e3\u8996\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u30de\u30fc\u30af\u3092\u66f4\u65b0\u3057\u307e\u3059\u3002<\/li>\n<\/ol>\n<p>\u6210\u529f\u3057\u305f <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u3053\u308c\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5411\u4e0a\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306f\u691c\u7d22\u7d50\u679c\u3067\u30e6\u30fc\u30b6\u30fc\u306b\u3088\u308a\u591a\u304f\u306e\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u30af\u30ea\u30c3\u30af\u7387\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u6b63\u78ba\u3067\u5b8c\u5168\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001 <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u3088\u308a\u826f\u304f\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3057\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u4ed8\u3051\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u5fcd\u8010\u5f37\u304f\u3001\u614e\u91cd\u306b\u4f5c\u696d\u3059\u308b\u3053\u3068\u3067 <strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u304b\u3089\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Yapisal_Veri_Kullanimindan_Elde_Edilen_Sonuclar\"><\/span>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u4f7f\u7528\u304b\u3089\u5f97\u3089\u308c\u305f\u7d50\u679c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/strong> \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u6b63\u3057\u304f\u52b9\u679c\u7684\u306b\u5b9f\u88c5\u3059\u308b\u3053\u3068\u3067\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u306f\u69d8\u3005\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3082\u305f\u3089\u3055\u308c\u307e\u3059\u3002\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u691c\u7d22\u7d50\u679c\u306b\u304a\u3044\u3066\u3088\u308a\u76ee\u7acb\u3061\u3001\u3088\u308a\u30ea\u30c3\u30c1\u306a\u60c5\u5831\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5897\u52a0\u3001\u30af\u30ea\u30c3\u30af\u7387\u306e\u5411\u4e0a\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u3068\u3044\u3063\u305f\u30e1\u30ea\u30c3\u30c8\u304c\u3082\u305f\u3089\u3055\u308c\u307e\u3059\u3002\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u6f5c\u5728\u80fd\u529b\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3044\u3066\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u306e\u4e00\u3064\u306f\u3001\u691c\u7d22\u7d50\u679c\u3067\u76ee\u7acb\u3064\u3053\u3068\u3067\u3059\u3002\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3001\u60c5\u5831\u30ab\u30fc\u30c9\u3001\u305d\u306e\u4ed6\u306e\u8996\u899a\u7684\u8981\u7d20\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\u3092\u9ad8\u3081\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u7279\u306b\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u696d\u754c\u3067\u306f\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u8868\u306f\u3001\u69d8\u3005\u306a\u5206\u91ce\u306b\u304a\u3051\u308b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u5f71\u97ff\u3092\u307e\u3068\u3081\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u30a8\u30ea\u30a2<\/th>\n<th>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u4f7f\u7528<\/th>\n<th>\u5f97\u3089\u308c\u305f\u7d50\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u96fb\u5b50\u5546\u53d6\u5f15<\/td>\n<td>\u5546\u54c1\u306e\u30de\u30fc\u30ad\u30f3\u30b0\uff08\u4fa1\u683c\u3001\u5728\u5eab\u3001\u30ec\u30d3\u30e5\u30fc\uff09<\/td>\n<td>\u30af\u30ea\u30c3\u30af\u7387\u306e\u5411\u4e0a\u3001\u58f2\u4e0a\u5897\u52a0<\/td>\n<\/tr>\n<tr>\n<td>\u30cb\u30e5\u30fc\u30b9\u30b5\u30a4\u30c8<\/td>\n<td>\u8a18\u4e8b\u306e\u30de\u30fc\u30af\uff08\u30bf\u30a4\u30c8\u30eb\u3001\u8457\u8005\u3001\u767a\u884c\u65e5\uff09<\/td>\n<td>Google\u30cb\u30e5\u30fc\u30b9\u3067\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u304c\u4e0a\u304c\u308a\u3001\u8996\u8a8d\u6027\u3082\u5411\u4e0a<\/td>\n<\/tr>\n<tr>\n<td>\u30a4\u30d9\u30f3\u30c8\u4f1a\u5834<\/td>\n<td>\u30a4\u30d9\u30f3\u30c8\u306e\u30de\u30fc\u30af\uff08\u65e5\u4ed8\u3001\u5834\u6240\u3001\u30c1\u30b1\u30c3\u30c8\u60c5\u5831\uff09<\/td>\n<td>\u30a4\u30d9\u30f3\u30c8\u304c\u691c\u7d22\u7d50\u679c\u3067\u5f37\u8abf\u8868\u793a\u3055\u308c\u3001\u53c2\u52a0\u304c\u5897\u52a0<\/td>\n<\/tr>\n<tr>\n<td>\u5730\u5143\u4f01\u696d<\/td>\n<td>\u30d3\u30b8\u30cd\u30b9\u30de\u30fc\u30af\uff08\u4f4f\u6240\u3001\u96fb\u8a71\u756a\u53f7\u3001\u55b6\u696d\u6642\u9593\uff09<\/td>\n<td>\u30ed\u30fc\u30ab\u30eb\u691c\u7d22\u3067\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u5411\u4e0a\u3001\u9867\u5ba2\u6d41\u5165\u5897\u52a0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u3055\u3089\u306b\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u4f7f\u7528\u306f\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u30d7\u30e9\u30b9\u306e\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306b\u3088\u3063\u3066\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3067\u304d\u308b\u305f\u3081\u3001\u3088\u308a\u95a2\u9023\u6027\u306e\u9ad8\u3044\u6b63\u78ba\u306a\u691c\u7d22\u7d50\u679c\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u6e80\u8db3\u5ea6\u304c\u5411\u4e0a\u3057\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u4fe1\u983c\u304c\u5f37\u5316\u3055\u308c\u307e\u3059\u3002<\/p>\n<ul> <strong>\u5f97\u3089\u308c\u305f\u53ce\u76ca<\/strong> <\/p>\n<li>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5897\u52a0<\/li>\n<li>\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\u306e\u5411\u4e0a<\/li>\n<li>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u5411\u4e0a<\/li>\n<li>\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a<\/li>\n<li>\u3088\u308a\u826f\u3044\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a<\/li>\n<\/ul>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u5b9f\u88c5\u3059\u308b\u3068\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5168\u4f53\u306eSEO\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u304a\u304b\u3052\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5185\u5bb9\u3092\u3088\u308a\u7c21\u5358\u306b\u7406\u89e3\u3067\u304d\u308b\u305f\u3081\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3078\u306e\u6295\u8cc7\u306f\u3001\u9577\u671f\u7684\u306aSEO\u6226\u7565\u306b\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n<blockquote><p> \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u3001SEO \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002 <\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Sik_Sorulan_Sorular\"><\/span>\u3088\u304f\u3042\u308b\u8cea\u554f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u3068\u3063\u3066\u306a\u305c\u91cd\u8981\u3067\u3059\u304b?<\/strong><\/p>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306b\u3088\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u691c\u7d22\u7d50\u679c\u306e\u30b9\u30cb\u30da\u30c3\u30c8\u304c\u5145\u5b9f\u3057\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u304c\u4e0a\u304c\u308a\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af \u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u5897\u52a0\u3057\u307e\u3059\u3002<\/p>\n<p><strong>JSON-LD \u306f\u4ed6\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf \u30de\u30fc\u30af\u30a2\u30c3\u30d7\u5f62\u5f0f (Microdata \u3084 RDFa \u306a\u3069) \u3068\u3069\u3046\u9055\u3046\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u307e\u305f\u3001\u305d\u306e\u5229\u70b9\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\u3002<\/strong><\/p>\n<p>\u306f\u3044\u3001JSON-LD\u306f\u4ed6\u306e\u5f62\u5f0f\u3068\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u6700\u5927\u306e\u5229\u70b9\u306f\u3001\u30da\u30fc\u30b8\u306eHTML\u69cb\u9020\u3092\u640d\u306a\u3046\u3053\u3068\u306a\u304f\u3001\u5225\u306e\u30d5\u30a1\u30a4\u30eb\u3068\u3057\u3066\u4fdd\u5b58\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002 etiketi i\u00e7inde yer alabilmesidir. Bu, uygulanmas\u0131n\u0131 ve g\u00fcncellenmesini kolayla\u015ft\u0131r\u0131r. Ayr\u0131ca Google taraf\u0131ndan da \u00f6nerilen bir formatt\u0131r.<\/p>\n<p><strong>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3059\u308b\u969b\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u70b9\u306b\u6ce8\u610f\u3059\u3079\u304d\u3067\u3057\u3087\u3046\u304b\u3002\u307e\u305f\u3001\u3069\u306e\u3088\u3046\u306a\u9593\u9055\u3044\u3092\u907f\u3051\u308b\u3079\u304d\u3067\u3057\u3087\u3046\u304b\u3002<\/strong><\/p>\n<p>\u3088\u304f\u3042\u308b\u9593\u9055\u3044\u3068\u3057\u3066\u306f\u3001\u4e0d\u5b8c\u5168\u307e\u305f\u306f\u4e0d\u6b63\u78ba\u306a\u60c5\u5831\u306e\u63d0\u4f9b\u3001\u95a2\u9023\u6027\u306e\u306a\u3044\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u4f7f\u7528\uff08\u4f8b\uff1a\u95a2\u9023\u6027\u306e\u306a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u8ffd\u52a0\uff09\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u4e00\u8cab\u6027\u306e\u306a\u3044\u60c5\u5831\u306e\u63d0\u793a\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u9593\u9055\u3044\u3092\u907f\u3051\u308b\u306b\u306f\u3001schema.org \u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u5f93\u3044\u3001\u5b9a\u671f\u7684\u306b\u30c7\u30fc\u30bf\u3092\u691c\u8a3c\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><strong>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u9069\u3057\u305f\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30bf\u30a4\u30d7\u3092\u9078\u629e\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b?<\/strong><\/p>\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u76ee\u7684\u3092\u8003\u616e\u3057\u3066\u3001\u9069\u5207\u306a\u30b9\u30ad\u30fc\u30de\u3092\u9078\u629e\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u300c\u5546\u54c1\u300d\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3001\u30ec\u30b7\u30d4\u3092\u516c\u958b\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u300c\u30ec\u30b7\u30d4\u300d\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3001\u8a18\u4e8b\u3092\u516c\u958b\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u300c\u8a18\u4e8b\u300d\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306a\u3069\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u6700\u3082\u9069\u3057\u305f\u30b9\u30ad\u30fc\u30de\u3092\u4f7f\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002schema.org\u3067\u306f\u3001\u69d8\u3005\u306a\u7a2e\u985e\u306e\u30b9\u30ad\u30fc\u30de\u304c\u5229\u7528\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p><strong>JSON-LD \u30b3\u30fc\u30c9\u3092\u751f\u6210\u3057\u3066 Web \u30b5\u30a4\u30c8\u306b\u8ffd\u52a0\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b?<\/strong><\/p>\n<p>\u69d8\u3005\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u30c4\u30fc\u30eb\u3084\u30b9\u30ad\u30fc\u30de\u30b8\u30a7\u30cd\u30ec\u30fc\u30bf\u30fc\u3092\u4f7f\u7528\u3057\u3066JSON-LD\u30b3\u30fc\u30c9\u3092\u751f\u6210\u3067\u304d\u307e\u3059\u3002\u751f\u6210\u3055\u308c\u305f\u30b3\u30fc\u30c9\u3092\u4f7f\u7528\u3057\u3066Web\u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002 &lt;head&gt; 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Yaz\u0131da, yap\u0131sal veriye giri\u015f yap\u0131ld\u0131ktan sonra, JSON-LD&#8217;nin ne oldu\u011fu, nas\u0131l kullan\u0131ld\u0131\u011f\u0131 ve di\u011fer i\u015faretleme t\u00fcrleriyle kar\u015f\u0131la\u015ft\u0131rmas\u0131 sunulmaktad\u0131r. Ayr\u0131ca, yap\u0131sal veri uygulamalar\u0131ndaki s\u0131k kar\u015f\u0131la\u015f\u0131lan hatalara, en iyi uygulamalara ve veri yap\u0131s\u0131 olu\u015ftururken dikkat edilmesi gerekenlere de\u011finilmektedir. SEO performans\u0131n\u0131z\u0131 JSON-LD ile nas\u0131l art\u0131rabilece\u011finiz, kullanabilece\u011finiz yararl\u0131 ara\u00e7lar, ba\u015far\u0131l\u0131 bir uygulama i\u00e7in ipu\u00e7lar\u0131 ve yap\u0131sal veri kullan\u0131m\u0131ndan elde edilen sonu\u00e7lar da incelenerek, okuyucuya kapsaml\u0131 bir rehber sunulmaktad\u0131r. Yap\u0131sal Veri \u0130\u015faretlemelerine Giri\u015f G\u00fcn\u00fcm\u00fcz\u00fcn dijital d\u00fcnyas\u0131nda, arama motorlar\u0131n\u0131n web sitelerini daha iyi anlamas\u0131 ve kullan\u0131c\u0131lara daha alakal\u0131 sonu\u00e7lar sunmas\u0131 giderek \u00f6nem kazanmaktad\u0131r. 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