Sat\u0131\u015flar\u0131 art\u0131rmaq \u00fc\u00e7\u00fcn elmi \u00fcsul olan A\/B testi siz\u0259 marketinq strategiyalar\u0131n\u0131z\u0131 optimalla\u015fd\u0131rma\u011fa imkan verir. Bu bloq yaz\u0131s\u0131 A\/B testinin n\u0259 oldu\u011funu, nec\u0259 i\u015fl\u0259diyini v\u0259 sat\u0131\u015flar\u0131 art\u0131rmaq \u00fc\u00e7\u00fcn n\u0259 \u00fc\u00e7\u00fcn vacib oldu\u011funu \u0259trafl\u0131 izah edir. A\/B testl\u0259rini aparark\u0259n n\u0259z\u0259r\u0259 al\u0131nmal\u0131 olanlar, \u0259n yax\u015f\u0131 al\u0259tl\u0259r v\u0259 u\u011furlu n\u00fcmun\u0259l\u0259r t\u0259qdim olunur. H\u0259d\u0259f auditoriyas\u0131n\u0131 anlamaq, m\u0259lumatlar\u0131n t\u0259hlili \u00fcsullar\u0131 v\u0259 \u00fcmumi s\u0259hvl\u0259rd\u0259n qa\u00e7\u0131nmaq da vur\u011fulan\u0131r. M\u0259qal\u0259 h\u0259m\u00e7inin A\/B testinin g\u0259l\u0259c\u0259yi v\u0259 \u00f6yr\u0259nil\u0259n d\u0259rsl\u0259r haqq\u0131nda m\u0259lumat verm\u0259kl\u0259 bu g\u00fccl\u00fc metoddan s\u0259m\u0259r\u0259li istifad\u0259 etm\u0259y\u0259 k\u00f6m\u0259k etm\u0259k m\u0259qs\u0259di da\u015f\u0131y\u0131r.<\/p>\n
## A\/B testl\u0259ri n\u0259dir v\u0259 onlar nec\u0259 i\u015fl\u0259yir?<\/p>\n
**A\/B testi** iki f\u0259rqli versiyan\u0131n (A v\u0259 B) performans\u0131n\u0131 m\u00fcqayis\u0259 etm\u0259k \u00fc\u00e7\u00fcn marketinq v\u0259 veb inki\u015faf d\u00fcnyas\u0131nda tez-tez istifad\u0259 olunan elmi \u00fcsuldur. M\u0259qs\u0259d hans\u0131 versiyan\u0131n daha yax\u015f\u0131 n\u0259tic\u0259l\u0259r verdiyini m\u00fc\u0259yy\u0259n etm\u0259kl\u0259 performans\u0131 optimalla\u015fd\u0131rmaqd\u0131r (m\u0259s\u0259l\u0259n, daha y\u00fcks\u0259k d\u00f6n\u00fc\u015f\u00fcm d\u0259r\u0259c\u0259si, daha \u00e7ox klik). Bu testl\u0259r istifad\u0259\u00e7i t\u0259cr\u00fcb\u0259sini yax\u015f\u0131la\u015fd\u0131rmaq v\u0259 h\u0259d\u0259fl\u0259nmi\u015f n\u0259tic\u0259l\u0259r\u0259 nail olmaq \u00fc\u00e7\u00fcn s\u00fcbuta \u0259saslanan q\u0259rarlar q\u0259bul etm\u0259y\u0259 imkan verir.<\/p>\n
A\/B testinin mahiyy\u0259ti t\u0259sad\u00fcfi istifad\u0259\u00e7il\u0259r\u0259 veb s\u0259hif\u0259nin, proqram\u0131n v\u0259 ya marketinq material\u0131n\u0131n iki f\u0259rqli versiyas\u0131n\u0131 g\u00f6st\u0259rm\u0259k v\u0259 hans\u0131 versiyan\u0131n daha yax\u015f\u0131 i\u015fl\u0259m\u0259sini \u00f6l\u00e7m\u0259kdir. M\u0259s\u0259l\u0259n, bir e-ticar\u0259t sayt\u0131nda hans\u0131 r\u0259ngin daha \u00e7ox sat\u0131\u015f g\u0259tirdiyini g\u00f6rm\u0259k \u00fc\u00e7\u00fcn m\u0259hsul s\u0259hif\u0259sind\u0259 Al\u0131\u015f d\u00fcym\u0259sinin r\u0259ngini d\u0259yi\u015fdir\u0259r\u0259k A\/B testi apar\u0131la bil\u0259r. D\u00fcym\u0259 A versiyas\u0131nda q\u0131rm\u0131z\u0131 olsa da, B versiyas\u0131nda mavi ola bil\u0259r. \u0130stifad\u0259\u00e7il\u0259r t\u0259sad\u00fcfi olaraq bu iki versiyadan birini g\u00f6r\u00fcrl\u0259r v\u0259 n\u0259tic\u0259l\u0259r t\u0259hlil edil\u0259r\u0259k hans\u0131 r\u0259ngli d\u00fcym\u0259nin daha effektiv oldu\u011funu m\u00fc\u0259yy\u0259nl\u0259\u015fdirirl\u0259r.<\/p>\n
* **A\/B Testl\u0259rinin \u018fsas Komponentl\u0259ri**
\n* Hipotezin yarad\u0131lmas\u0131: S\u0131naq edil\u0259c\u0259k d\u0259yi\u015fiklik v\u0259 g\u00f6zl\u0259nil\u0259n n\u0259tic\u0259 m\u00fc\u0259yy\u0259n edilir.
\n* H\u0259d\u0259f Auditoriya Se\u00e7imi: Testin t\u0259tbiq edil\u0259c\u0259yi istifad\u0259\u00e7i qrupu m\u00fc\u0259yy\u0259n edilir.
\n* Variasiyalar\u0131n yarad\u0131lmas\u0131: Orijinal versiyaya (A) \u0259lav\u0259 olaraq d\u0259yi\u015fdirilmi\u015f versiya (B) yarad\u0131l\u0131r.
\n* Test: \u0130stifad\u0259\u00e7il\u0259r t\u0259sad\u00fcfi olaraq A v\u0259 ya B versiyas\u0131n\u0131 g\u00f6r\u00fcrl\u0259r.
\n* M\u0259lumatlar\u0131n toplanmas\u0131: H\u0259r iki versiyan\u0131n performans\u0131 (m\u0259s\u0259l\u0259n, d\u00f6n\u00fc\u015f\u00fcm d\u0259r\u0259c\u0259si, klik s\u00fcr\u0259ti) \u00f6l\u00e7\u00fcl\u00fcr.
\n* T\u0259hlil v\u0259 N\u0259tic\u0259: Hans\u0131 versiyan\u0131n daha yax\u015f\u0131 \u00e7\u0131x\u0131\u015f etdiyini m\u00fc\u0259yy\u0259n etm\u0259k \u00fc\u00e7\u00fcn m\u0259lumatlar t\u0259hlil edilir.<\/p>\n
A\/B testi yaln\u0131z r\u0259ng d\u0259yi\u015fiklikl\u0259ri il\u0259 m\u0259hdudla\u015fm\u0131r; Ba\u015fl\u0131qlar, m\u0259tn, \u015f\u0259kill\u0259r, forma sah\u0259l\u0259ri v\u0259 h\u0259tta s\u0259hif\u0259 d\u00fcz\u00fcm\u00fc kimi bir \u00e7ox f\u0259rqli element\u0259 t\u0259tbiq edil\u0259 bil\u0259r. \u018fsas odur ki, testin m\u0259qs\u0259dini d\u0259qiq m\u00fc\u0259yy\u0259n etm\u0259k v\u0259 n\u0259tic\u0259l\u0259ri d\u00fczg\u00fcn t\u0259hlil etm\u0259kdir. **D\u00fczg\u00fcn t\u0259hlill\u0259r** g\u0259l\u0259c\u0259k optimalla\u015fd\u0131rma s\u0259yl\u0259ri \u00fc\u00e7\u00fcn d\u0259y\u0259rli m\u0259lumat verir.<\/p>\n
| Metrik | Versiya A | Versiya B |
\n| \u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014-- | \u2014\u2014\u2014\u2013 | \u2014\u2014\u2014\u2013 |
\n| D\u00f6n\u00fc\u015f\u00fcm d\u0259r\u0259c\u0259si | %2 | %3.5 |
\n| Klikl\u0259m\u0259 d\u0259r\u0259c\u0259si | %5 | %7 |
\n| Hemen \u00c7\u0131kma Oran\u0131 | %40 | %30 |
\n| S\u0259hif\u0259d\u0259 Orta Vaxt | 2 d\u0259qiq\u0259 | 3 d\u0259qiq\u0259 |<\/p>\n
**A\/B testi** veb sayt\u0131n\u0131z\u0131n v\u0259 ya t\u0259tbiqinizin i\u015fini davaml\u0131 olaraq t\u0259kmill\u0259\u015fdirm\u0259y\u0259 imkan ver\u0259n g\u00fccl\u00fc vasit\u0259dir. Bu testl\u0259r say\u0259sind\u0259 siz istifad\u0259\u00e7il\u0259rinizin davran\u0131\u015flar\u0131n\u0131 daha yax\u015f\u0131 anlaya v\u0259 onlar\u0131n ehtiyaclar\u0131na daha uy\u011fun h\u0259ll\u0259r t\u0259klif ed\u0259 bil\u0259rsiniz. Bu, sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rma\u011fa v\u0259 \u00fcmumi biznes m\u0259qs\u0259dl\u0259riniz\u0259 \u00e7atma\u011fa k\u00f6m\u0259k edir. Unutmay\u0131n ki, davaml\u0131 s\u0131naq v\u0259 \u00f6yr\u0259nm\u0259 u\u011furlu optimalla\u015fd\u0131rma strategiyas\u0131n\u0131n a\u00e7ar\u0131d\u0131r.<\/p>\n
## A\/B Testl\u0259ri il\u0259 Sat\u0131\u015f Art\u0131m\u0131n\u0131n \u00d6n\u0259mi<\/p>\n
M\u00fcasir r\u0259qab\u0259tli i\u015f d\u00fcnyas\u0131nda sat\u0131\u015flar\u0131 art\u0131rmaq h\u0259r bir \u015firk\u0259tin \u0259sas m\u0259qs\u0259didir. Bu m\u0259qs\u0259d\u0259 \u00e7atmaq \u00fc\u00e7\u00fcn \u00e7oxlu m\u00fcxt\u0259lif \u00fcsullar var, lakin **A\/B testi** veril\u0259nl\u0259r\u0259 \u0259saslanan v\u0259 elmi yana\u015fma t\u0259klif edir.<\/p>\n