{"id":9662,"date":"2025-03-13T16:37:41","date_gmt":"2025-03-13T16:37:41","guid":{"rendered":"https:\/\/www.hostragons.com\/?p=9662"},"modified":"2025-03-17T13:54:33","modified_gmt":"2025-03-17T13:54:33","slug":"%e1%89%a0-ab-%e1%8d%88%e1%89%b0%e1%8a%93%e1%8b%8e%e1%89%bd-%e1%88%bd%e1%8b%ab%e1%8c%ae%e1%89%bd%e1%8a%95-%e1%88%88%e1%88%98%e1%8c%a8%e1%88%98%e1%88%ad-%e1%88%b3%e1%8b%ad%e1%8a%95%e1%88%b3%e1%8b%8a","status":"publish","type":"post","link":"https:\/\/www.hostragons.com\/am\/%e1%89%a5%e1%88%8e%e1%8c%8d\/%e1%89%a0-ab-%e1%8d%88%e1%89%b0%e1%8a%93%e1%8b%8e%e1%89%bd-%e1%88%bd%e1%8b%ab%e1%8c%ae%e1%89%bd%e1%8a%95-%e1%88%88%e1%88%98%e1%8c%a8%e1%88%98%e1%88%ad-%e1%88%b3%e1%8b%ad%e1%8a%95%e1%88%b3%e1%8b%8a\/","title":{"rendered":"\u1260 A\/B \u1219\u12a8\u122b\u12ce\u127d \u123d\u12eb\u132e\u127d\u1295 \u1208\u1218\u1328\u1218\u122d \u1233\u12ed\u1295\u1233\u12ca \u12d8\u12f4"},"content":{"rendered":"

\u12e8A\/B \u1219\u12a8\u122b\u1363 \u123d\u12eb\u132e\u127d\u1295 \u1208\u1218\u1328\u1218\u122d \u1233\u12ed\u1295\u1233\u12ca \u1218\u1295\u1308\u12f5\u1363 \u12e8\u130d\u1265\u12ed\u1275 \u1235\u1275\u122b\u1274\u1302\u12ce\u127d\u12ce\u1295 \u12a5\u1295\u12f2\u12eb\u1233\u12f5\u1309 \u12ed\u1348\u1245\u12f5\u120d\u12ce\u1273\u120d\u1362 \u12ed\u1205 \u12e8\u1265\u120e\u130d \u120d\u1325\u134d \u12e8\u12a4\/\u1262 \u1348\u1270\u1293 \u121d\u1295 \u12a5\u1295\u12f0\u1206\u1290\u1363 \u12a5\u1295\u12f4\u1275 \u12a5\u1295\u12f0\u121a\u1230\u122b \u12a5\u1293 \u1208\u121d\u1295 \u123d\u12eb\u132e\u127d\u1295 \u1208\u1218\u1328\u1218\u122d \u12a0\u1235\u1348\u120b\u130a \u12a5\u1295\u12f0\u1206\u1290 \u1260\u12dd\u122d\u12dd\u122d \u12eb\u1265\u122b\u122b\u120d\u1362 \u12e8A\/B \u1219\u12a8\u122b\u12ce\u127d\u1295 \u1232\u12eb\u12f0\u122d\u1309 \u130d\u121d\u1275 \u12cd\u1235\u1325 \u1218\u130d\u1263\u1275 \u12eb\u1208\u1263\u1278\u12cd \u1290\u1308\u122e\u127d\u1363\u121d\u122d\u1325 \u1218\u1233\u122a\u12eb\u12ce\u127d \u12a5\u1293 \u12e8\u1270\u1233\u12ab\u120b\u1278\u12cd \u121d\u1233\u120c\u12ce\u127d \u1240\u122d\u1260\u12cb\u120d\u1362 \u12e8\u1273\u1208\u1218\u12cd\u1295 \u1273\u12f3\u121a \u1218\u1228\u12f3\u1275\u1363 \u12e8\u1218\u1228\u1303 \u1275\u1295\u1270\u1293 \u1274\u12ad\u1292\u12ae\u127d\u1295 \u12a5\u1293 \u12e8\u1270\u1208\u1218\u12f1 \u1235\u1205\u1270\u1276\u127d\u1295 \u121b\u1235\u12c8\u1308\u12f5\u121d \u1275\u12a9\u1228\u1275 \u1270\u1230\u1325\u1277\u120d\u1362 \u133d\u1201\u1349 \u1235\u1208\u12c8\u12f0\u134a\u1275 \u12e8A\/B \u1348\u1270\u1293 \u12a5\u1293 \u1235\u1208\u1270\u121b\u1229\u1275 \u1275\u121d\u1205\u122d\u1276\u127d \u1218\u1228\u1303 \u1260\u121b\u1245\u1228\u1265 \u12ed\u1205\u1295\u1295 \u1283\u12ed\u1208\u129b \u12d8\u12f4 \u12a5\u1295\u12f5\u1275\u1320\u1240\u1219 \u1208\u121b\u1308\u12dd \u12eb\u1208\u1218 \u1290\u12cd\u1362<\/p>\n

## \u12e8\u12a4\/\u1262 \u1348\u1270\u1293\u12ce\u127d \u121d\u1295\u12f5\u1295 \u1293\u1278\u12cd \u12a5\u1293 \u12a5\u1295\u12f4\u1275 \u12ed\u1230\u122b\u1209?<\/p>\n

**A\/B \u1219\u12a8\u122b** \u12e8\u1201\u1208\u1275 \u12e8\u1270\u1208\u12eb\u12e9 \u1235\u122a\u1276\u127d\u1295 (A \u12a5\u1293 B) \u12a0\u1348\u1343\u1340\u121d \u1208\u121b\u1290\u1343\u1340\u122d \u1260\u1308\u1260\u12eb \u12a5\u1293 \u1260\u12f5\u122d \u120d\u121b\u1275 \u12d3\u1208\u121d \u12cd\u1235\u1325 \u1260\u1270\u12f0\u130b\u130b\u121a \u1325\u1245\u121d \u120b\u12ed \u12e8\u121a\u12cd\u120d \u1233\u12ed\u1295\u1233\u12ca \u12d8\u12f4 \u1290\u12cd\u1362 \u130d\u1261 \u12e8\u1275\u129b\u12cd \u1235\u122a\u1275 \u12e8\u1270\u123b\u1208 \u12cd\u1324\u1275 \u12a5\u1295\u12f0\u121a\u12eb\u1218\u1323 \u1260\u1218\u12c8\u1230\u1295 \u12a0\u1348\u133b\u1338\u121d\u1295 \u121b\u1233\u12f0\u130d \u1290\u12cd (\u1208\u121d\u1233\u120c \u12a8\u134d\u1270\u129b \u12e8\u120d\u12c8\u1323 \u1218\u1320\u1295\u1363 \u1265\u12d9 \u1320\u1245\u1273\u12ce\u127d)\u1362 \u12a5\u1290\u12da\u1205 \u1219\u12a8\u122b\u12ce\u127d \u12e8\u1270\u1320\u1243\u121a\u1295 \u120d\u121d\u12f5 \u1208\u121b\u123b\u123b\u120d \u12a5\u1293 \u12e8\u1273\u1208\u1219 \u12cd\u1324\u1276\u127d\u1295 \u1208\u121b\u130d\u1298\u1275 \u1260\u121b\u1235\u1228\u1303 \u120b\u12ed \u12e8\u1270\u1218\u1230\u1228\u1271 \u12cd\u1233\u1294\u12ce\u127d\u1295 \u12eb\u1235\u127d\u120b\u1209\u1362<\/p>\n

\u12e8A\/B \u1219\u12a8\u122b \u12cb\u1293\u12cd \u1290\u1308\u122d \u12e8\u12a0\u1295\u12f5 \u12f5\u1228-\u1308\u133d\u1363 \u1218\u1270\u130d\u1260\u122a\u12eb \u12c8\u12ed\u121d \u12e8\u130d\u1265\u12ed\u1275 \u1241\u1233\u1241\u1235 \u1208\u12d8\u1348\u1240\u12f0 \u1270\u1320\u1243\u121a\u12ce\u127d \u1201\u1208\u1275 \u12e8\u1270\u1208\u12eb\u12e9 \u1235\u122a\u1276\u127d\u1295 \u121b\u1233\u12e8\u1275 \u12a5\u1293 \u12e8\u1275\u129b\u12cd \u1235\u122a\u1275 \u12e8\u1270\u123b\u1208 \u12a5\u1295\u12f0\u121a\u1230\u122b \u1218\u1208\u12ab\u1275 \u1290\u12cd\u1362 \u1208\u121d\u1233\u120c\u1363 \u1260\u12a2-\u12ae\u121c\u122d\u1235 \u1323\u1262\u12eb \u120b\u12ed\u1363 \u12e8\u1275\u129b\u12cd \u1240\u1208\u121d \u12e8\u1260\u1208\u1320 \u123d\u12eb\u132d \u12a5\u1295\u12f0\u121a\u12eb\u1218\u1323 \u1208\u121b\u12e8\u1275 \u1260\u121d\u122d\u1271 \u1308\u133d \u120b\u12ed \u12eb\u1208\u12cd\u1295 \u12e8\u130d\u12e2 \u12a0\u12dd\u122b\u122d \u1240\u1208\u121d \u1260\u1218\u1240\u12e8\u122d \u12e8\u12a4\/\u1262 \u1219\u12a8\u122b \u121b\u12f5\u1228\u130d \u12ed\u127b\u120b\u120d\u1362 \u12a0\u12dd\u122b\u1229 \u1260\u1235\u122a\u1275 \u1200 \u1240\u12ed \u1206\u1296\u1363 \u1260\u1235\u122a\u1275 \u1208 \u1230\u121b\u12eb\u12ca \u120a\u1206\u1295 \u12ed\u127d\u120b\u120d\u1362 \u1270\u1320\u1243\u121a\u12ce\u127d \u12a8\u12a5\u1290\u12da\u1205 \u1201\u1208\u1275 \u1235\u122a\u1276\u127d \u12cd\u1235\u1325 \u12a0\u1295\u12f1\u1295 \u1260\u12d8\u1348\u1240\u12f0 \u12eb\u12e9\u1273\u120d\u1363 \u12a5\u1293 \u12cd\u1324\u1276\u1279 \u12e8\u1275\u129b\u12cd \u12e8\u1240\u1208\u121d \u12a0\u12dd\u122b\u122d \u12e8\u1260\u1208\u1320 \u12cd\u1324\u1273\u121b \u12a5\u1295\u12f0\u1206\u1290 \u1208\u121b\u12c8\u1245 \u1270\u1270\u1290\u1270\u1290\u1362<\/p>\n

** \u12e8A\/B \u1219\u12a8\u122b\u12ce\u127d \u1218\u1230\u1228\u1273\u12ca \u12a0\u12ab\u120b\u1275**
\n* \u1218\u120b\u121d\u1275 \u1218\u134d\u1320\u122d\u1361 \u12e8\u121a\u1348\u1270\u1290\u12cd \u1208\u12cd\u1325 \u12a5\u1293 \u12e8\u121a\u1320\u1260\u1240\u12cd \u12cd\u1324\u1275 \u12ed\u12c8\u1230\u1293\u120d\u1362
\n* \u12e8\u1273\u12f3\u121a\u12ce\u127d \u121d\u122d\u132b\u1361 \u1348\u1270\u1293\u12cd \u12e8\u121a\u1270\u1308\u1260\u122d\u1260\u1275 \u12e8\u1270\u1320\u1243\u121a \u1261\u12f5\u1295 \u12ed\u1308\u1208\u133b\u120d\u1362
\n* \u120d\u12e9\u1290\u1276\u127d\u1295 \u1218\u134d\u1320\u122d\u1361 \u12a8\u12cb\u1293\u12cd \u1245\u1302 (\u1200) \u1260\u1270\u1328\u121b\u122a \u12e8\u1270\u123b\u123b\u1208\u12cd \u12a5\u1275\u121d (\u1208) \u1270\u1348\u1325\u122f\u120d\u1362
\n* \u1219\u12a8\u122b\u1361 \u1270\u1320\u1243\u121a\u12ce\u127d \u1260\u12d8\u1348\u1240\u12f0 \u1235\u122a\u1275 A \u12c8\u12ed\u121d B\u1295 \u12eb\u12eb\u1209\u1362
\n* \u12e8\u12cd\u1202\u1265 \u1235\u1265\u1235\u1265\u1361 \u12e8\u1201\u1208\u1271\u121d \u1235\u122a\u1276\u127d \u12a0\u1348\u133b\u1338\u121d (\u1208\u121d\u1233\u120c \u12e8\u120d\u12c8\u1323 \u1218\u1320\u1295\u1363 \u12e8\u1320\u1245\u1273 \u1218\u1320\u1295) \u12ed\u1208\u12ab\u120d\u1362
\n* \u1275\u1295\u1270\u1293 \u12a5\u1293 \u121b\u1320\u1243\u1208\u12eb\u1361 \u12e8\u1275\u129b\u12cd \u1235\u122a\u1275 \u12e8\u1270\u123b\u1208 \u12a5\u1295\u12f0\u121a\u1230\u122b \u1208\u121b\u12c8\u1245 \u1218\u1228\u1303 \u12ed\u1270\u1290\u1270\u1293\u120d\u1362<\/p>\n

\u12e8 A\/B \u1219\u12a8\u122b \u1260\u1240\u1208\u121d \u1208\u12cd\u1326\u127d \u1265\u127b \u12e8\u1270\u1308\u12f0\u1260 \u12a0\u12ed\u12f0\u1208\u121d; \u12a5\u1295\u12f0 \u12a0\u122d\u12a5\u1235\u1275\u1363 \u133d\u1211\u134d\u1363 \u121d\u1235\u120e\u127d\u1363 \u12e8\u1245\u133d \u1218\u1235\u12ae\u127d \u12a5\u1293 \u120c\u120b\u12cd \u1240\u122d\u1276 \u12e8\u1308\u133d \u12a0\u1240\u121b\u1218\u1325 \u1263\u1209 \u12e8\u1270\u1208\u12eb\u12e9 \u12a0\u12ab\u120b\u1275 \u120b\u12ed \u120a\u1270\u1308\u1260\u122d \u12ed\u127d\u120b\u120d\u1362 \u12cb\u1293\u12cd \u1290\u1308\u122d \u12e8\u1348\u1270\u1293\u12cd\u1295 \u12d3\u120b\u121b \u1260\u130d\u120d\u1345 \u1218\u130d\u1208\u1345 \u12a5\u1293 \u12cd\u1324\u1271\u1295 \u1260\u1275\u12ad\u12ad\u120d \u1218\u1270\u1295\u1270\u1295 \u1290\u12cd. ** \u1275\u12ad\u12ad\u1208\u129b \u1275\u1295\u1273\u1294\u12ce\u127d ** \u1208\u12c8\u12f0\u134a\u1271 \u12e8\u121b\u1218\u127b\u1278\u1275 \u1325\u1228\u1276\u127d \u1320\u1243\u121a \u1218\u1228\u1303 \u12ed\u1230\u1323\u1209 \u1362<\/p>\n

| \u1218\u1208\u12aa\u12eb | \u1235\u122a\u1275 A | \u1235\u122a\u1275 B |
\n| \u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014- | \u2014\u2014\u2014\u2013 | \u2014\u2014\u2014\u2013 |
\n| \u12e8\u120d\u12c8\u1323 \u1270\u1218\u1295 | %2 | %3.5 |
\n| \u12f0\u1228\u1303 \u1260\u12a9\u120d \u1320\u1245 \u12eb\u12f5\u122d\u1309 | %5 | %7 |
\n| Hemen \u00c7\u0131kma Oran\u0131 | %40 | %30 |
\n| \u12a0\u121b\u12ab\u12ed \u130a\u12dc \u1260\u1308\u133d | 2 \u12f0\u1242\u1243 | 3 \u12f0\u1242\u1243 |<\/p>\n

**A\/B \u1219\u12a8\u122b** \u12e8\u12f5\u122d \u1323\u1262\u12eb\u12ce\u1295 \u12c8\u12ed\u121d \u1218\u1270\u130d\u1260\u122a\u12eb\u12ce\u1295 \u12a0\u1348\u133b\u1338\u121d \u12eb\u1208\u121b\u124b\u1228\u1325 \u12a5\u1295\u12f2\u12eb\u123b\u123d\u1209 \u12e8\u121a\u12eb\u1235\u127d\u120d\u12ce \u1283\u12ed\u1208\u129b \u1218\u1233\u122a\u12eb \u1290\u12cd\u1362 \u1208\u12a5\u1290\u12da\u1205 \u1219\u12a8\u122b\u12ce\u127d \u121d\u1235\u130b\u1293 \u12ed\u130d\u1263\u12cd\u1293 \u12e8\u1270\u1320\u1243\u121a\u12ce\u1275\u1295 \u1263\u1205\u122a \u1260\u1270\u123b\u1208 \u1201\u1294\u1273 \u1218\u1228\u12f3\u1275 \u12a5\u1293 \u1208\u134d\u120b\u130e\u1273\u1278\u12cd \u12e8\u121a\u1235\u121b\u121b \u1218\u134d\u1275\u1204\u12ce\u127d\u1295 \u121b\u1245\u1228\u1265 \u12ed\u127d\u120b\u1209\u1362 \u12ed\u1205 \u123d\u12eb\u132e\u127d\u12ce\u1295 \u1208\u1218\u1328\u1218\u122d \u12a5\u1293 \u12a0\u1320\u1243\u120b\u12ed \u12e8\u1295\u130d\u12f5 \u130d\u1266\u127d\u1295 \u1208\u121b\u1233\u12ab\u1275 \u12ed\u1228\u12f3\u12ce\u1273\u120d\u1362 \u12eb\u1235\u1273\u12cd\u1231\u1363 \u1270\u12a8\u1273\u1273\u12ed \u1219\u12a8\u122b \u12a5\u1293 \u1218\u121b\u122d \u1208\u1235\u12ac\u1273\u121b \u12e8\u121b\u1218\u127b\u1278\u1275 \u1235\u120d\u1275 \u1241\u120d\u134d \u1290\u12cd\u1362<\/p>\n

## \u12e8\u123d\u12eb\u132d \u1218\u1328\u1218\u122d \u1260\u12a4\/\u1262 \u1219\u12a8\u122b\u12ce\u127d<\/p>\n

\u12db\u122c \u1263\u1208\u12cd \u1349\u12ad\u12ad\u122d \u12e8\u1262\u12dd\u1290\u1235 \u12a0\u1208\u121d \u123d\u12eb\u132d \u1218\u1328\u1218\u122d \u12e8\u12a5\u12eb\u1295\u12f3\u1295\u12f1 \u12a9\u1263\u1295\u12eb \u12cb\u1293 \u130d\u1265 \u1290\u12cd\u1362 \u12ed\u1205\u1295\u1295 \u130d\u1265 \u1208\u121b\u1233\u12ab\u1275 \u1265\u12d9 \u12e8\u1270\u1208\u12eb\u12e9 \u12d8\u12f4\u12ce\u127d \u12a0\u1209 \u1290\u1308\u122d\u130d\u1295 **A\/B \u1219\u12a8\u122b** \u1260\u12cd\u1202\u1265 \u120b\u12ed \u12e8\u1270\u1218\u1230\u1228\u1270 \u12a5\u1293 \u1233\u12ed\u1295\u1233\u12ca \u12a0\u1240\u122b\u1228\u1265 \u12eb\u1240\u122d\u1263\u120d\u1362<\/p>\n

\u1270\u1328\u121b\u122a \u1218\u1228\u1303\u1361- \u1235\u1208 A\/B \u1219\u12a8\u122b \u1270\u1328\u121b\u122a \u1218\u1228\u1303 \u1208\u121b\u130d\u1298\u1275 \u1320\u1245 \u12eb\u12f5\u122d\u1309\u1362<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Sat\u0131\u015flar\u0131 art\u0131rman\u0131n bilimsel yolu olan A\/B testleri, pazarlama stratejilerinizi optimize etmenize olanak tan\u0131r. Bu blog yaz\u0131s\u0131, A\/B testlerinin ne oldu\u011funu, nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ve sat\u0131\u015f art\u0131\u015f\u0131 i\u00e7in neden \u00f6nemli oldu\u011funu detayl\u0131 bir \u015fekilde a\u00e7\u0131klamaktad\u0131r. A\/B testleri yaparken dikkat edilmesi gereken hususlar, en iyi ara\u00e7lar ve ba\u015far\u0131l\u0131 \u00f6rnekler sunulmaktad\u0131r. Hedef kitleyi anlamak, veri analizi teknikleri ve s\u0131k […]<\/p>\n","protected":false},"author":94,"featured_media":15032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow5YvFDA:productID":"","footnotes":""},"categories":[417],"tags":[697,572,584,707,541],"class_list":["post-9662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","tag-a-b-testi","tag-dijital-pazarlama","tag-pazarlama-stratejileri","tag-satis-artisi","tag-veri-analizi"],"_links":{"self":[{"href":"https:\/\/www.hostragons.com\/am\/wp-json\/wp\/v2\/posts\/9662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hostragons.com\/am\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hostragons.com\/am\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hostragons.com\/am\/wp-json\/wp\/v2\/users\/94"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hostragons.com\/am\/wp-json\/wp\/v2\/comments?post=9662"}],"version-history":[{"count":0,"href":"https:\/\/www.hostragons.com\/am\/wp-json\/wp\/v2\/posts\/9662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hostragons.com\/am\/wp-json\/wp\/v2\/media\/15032"}],"wp:attachment":[{"href":"https:\/\/www.hostragons.com\/am\/wp-json\/wp\/v2\/media?parent=9662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hostragons.com\/am\/wp-json\/wp\/v2\/categories?post=9662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hostragons.com\/am\/wp-json\/wp\/v2\/tags?post=9662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}